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Almost 90% of affiliate marketers who start media buying with SiteScout (RTB) will give up at some point after losing decent amount of money. If you don’t know what RTB means, a RTB platform is a Real Time Bidding Platform, where you can bid on the site you want and if you won the bid means, your ad will be displayed immediately on the publisher site. You can buy traffic from any site you want by using DSP (Demand Side Platforms) like SiteScout. DSP’s will have inventory from many ad exchanges like Appnexus, Google Ad Exchange, Right Media, Pubmatic, OpenX and many more. So, before starting your SiteScout campaign, you need to make sure that you have targeted the right audience.
Here, I am going to show you how to properly setup your SiteScout campaign, to reach your potential customers and make your campaign profitable. Tracking Link (If you don’t know how to create a tracking link means, here i have explained how to create a tracking link with CPV lab. If you already know the sites where you wanted to advertise on, then this is the option you need to choose when setting up your new campaign. You can find almost all types of groups basing on Gender, Demographics, Interests and many more. In SiteScout, you can also target people in Facebook, but in order to use this, your landing page and ads need to be complied with Facebook Ad policies otherwise you cannot target Facebook audiences.
Enter your tracking url in the Destination URL field and choose the other settings like Frequency Cap, Default CPM Bid and daily budget. Now, choose your country where you want to display your ads and select the option On under Conversions to track your conversions from SiteScout. Create a New Conversion Pixel by click on New Conversion when setting up your new SiteScout Campaign. I have named it as Test Conversions, you can see below as I have assigned a conversion value too.
With Contextual, you can target contextually, for example, if you search for the keyword football, you can find contextual group of audience related to football.
You target the ad spots basing on their locations, like if you want to display your ad on only Above the Fold or Below the Fold, you can do that using SiteScout RTB platform.
Above the fold ad spots tend generate good CTR’s but you can only win that spot with higher bid, whereas you can get Below the Fold ad spots with cheaper bid rate.
With this, you can filter displaying your ads to kid’s sites, hate sites, weapon sites, torrent sites and many more. With Audience capture, you can capture audiences who clicks and lands on your landing page or who made a conversion or event.
In this setup, I am going to capture Clicks, so that I can retarget the people who had shown interest to my product and have visited my landing page. In this setting, you can set your ads and placements to auto optimize basing on the metrics like CTR, eCPC. So, you no need to worry about the ads and placements which are not performing well for you. Moving on to the next step, like I said in the earlier, you need to create different campaigns for Desktop, Mobile and Tablet.
So, since we have already created a desktop campaign, we are going to filter other device traffic like mobile and tablet.
In the above, I have searched for Football keyword and so I was returned with the above results.
In order to get inventory from those groups, I need to have a good bid which is higher the listed bid.
In the next step, you have the option to choose whether your ads should be distributed across RON (Run on all Exchanges) or few ad exchanges. If you have narrowed your target so well, then you can go for RON otherwise, you must stick with few ad exchanges.
Here in this setup, I think, I have narrowed down my targeting, so I am going with running on RON. Suppose, if you have complied a list of sites by doing competitive analysis, then you will have few sites where you want to advertise on. Now, your newly created campaign is submitted for review, once it got reviewed you will start receiving impressions.
You need this step because, mostly, the impressions you will receive are like, you will receive a single or very few impressions from many sites.
Since, it is a RTB platform, there are very good chances that you may not win impressions all the time.
And it is very hard to show your ad in the same placement to the same user with your usual Audience campaign.
In order to show ad to the user who has shown interest in our product, we will capture people who have visited our landing page. Under My Audiences, you can see your Test Click audience group which you are going to build when you run your audience campaign.
But for this to work and to start collecting visitors, you need to place the code in your landing page. Once you have added this code in your landing page, it will start recording visits and will build your audience group. Now, like we created our first campaign earlier, just head on to New and click on Desktop > Retargeting Campaign.
And set all other settings same and keep your frequency cap to 10, so that, your ad will be displayed to the recorded user in every website he visits. So, that your retargeting campaign won’t show ads to people who were already converted. Now, choose RON, so that you can able to reach your potential customer more widely by getting traffic from all Ad Exchanges.
After that, upload your creatives which you wanted to display to the visitor who has already shown interest in your product. After you have uploaded your creatives, review your campaign settings and launch your campaign. If you get a click, he will be recorded and added to your remarketing list and then he will be shown your ad all the time wherever he go and whatever the site he view, your ad will be displayed to him.
If you do this properly, by filtering placements which are not working, then, in the end, you will be left with placements which will work for you.
Always, narrow down your targeting, otherwise, you will end burning up your entire funds in your account.


Without Remarketing, don’t run an Audience campaign, as it will get your few impressions from thousands of sites. Remember to place remarketing tag in your landing page, otherwise it won’t record the visitors.
Not in the very first, because a lot of impressions will get scattered to rubbish sites in the testing phase. According to your experience,which channels are more productive sites to place our banners on?
I dully commend you to anyone who is new to sitescout to venture your ideas of campaign creating. And what really makes it interesting is that it does this with a mix of material that remains as eclectic, strange, and sometimes nonsensical as the obscure personal blog it started out as. Even if you don't follow the site, you may have encountered one of its editors elsewhere. By 1996, the zine had become a web-only publication that took a backseat to other career opportunities. Boing Boing's readership was growing, and blogging in general was beginning to take off. Battelle had cofounded Wired and, amusingly enough, founded and published The Industry Standard, the very magazine that had declined to print Frauenfelder's blogging article (and had since folded). Battelle promptly started his new business, Federated Media, rounding up a network of blogs to match with advertisers. I meet Pescovitz at a small office he rents in an arts building in San Francisco's Mission District.
Curious to see how two Boing Boing editors interact in real life, I meet Frauenfelder and Jardin for lunch in West Hollywood. For the first few years that Boing Boing was a business, blogging was booming and various entities sounded out the founders about investing in an expansion of the Boing Boing brand, or maybe just acquiring it outright. But the partners were able to ride out the recession, partly because they had kept the overhead low and partly because they had never taken on investors who expected massive returns.
In conversation, it seemed to me as though the founders would like their revenue to be more diverse and thus less dependent on advertising in general, and perhaps Federated Media in particular. Rob Walker is the author of Buying In: What We Buy and Who We Are, and the Consumed columnist for The New York Times Magazine. Because, most of the media buy starters will fail with RTB if they don’t setup their campaign in the way it should setup.
By using RTB method you can bid on the site you want to get impressions from and if you win the bid means, your ad will be displayed. Or if you have aggregated a list of sites by doing competitive analysis, then you need to choose this Website Campaign. When people click on your ad and left without making any conversion, then you can display the same ad or another ad to the same customer who has shown interest earlier. That means you select keywords and then your ads will be displayed whenever the ad server finds your keywords in the publisher’s site. Since it is an RTB platform which contains huge amount of impressions from different sources, so that means, it can also include junk traffic. There are also options available to choose for what kind of sites you want to display your ads. But usually, RON setting is preferred when you have the list of sites where you want to advertise on. You can always edit your campaign, but altering the countries and destination url will lead your campaign to go for review again. Without this, you will never get profitable with SiteScout, unless you have your own list of sites which you think they will work for you.
You need to choose your Audience group, which you have already created in the beginning of your campaign creation and this Audience group can be seen clearly in the list as shown below. If you are recording conversions also, then you click on conversions audience group and click on Exclude. Since, SiteScout has a minimum budget of $500, which means, without proper test budget, you will never make any money with it. Since, the adserver is dealing with billions of impressions, it will take a while to stop the adserver running your ads, and when you have higher bids set, even if you pause your campaign, it will stop after few minutes.
I could see from the way you speak about campaigns with Sitescout shows you have a very good knowledge about the business. Sure, the site offers its take on big, hot-button topics like WikiLeaks or the latest Apple gadgetry. Particularly now, when the "postpersonal" blogosphere offers slick, focused, comprehensive takes on any subject you can imagine? Frauenfelder is the editor-in-chief of Make Magazine, a quarterly focused on hackerish technology projects. Frauenfelder and Jardin both live in Los Angeles, Pescovitz in San Francisco, and Doctorow in London. Long before it was a blog, Boing Boing was a print zine, focused on such fare as weird science, fringe techno-culture, and the emerging concept of cyberpunk. Drawn to the strange brew of psychedelic thought and techno-utopianism bubbling in the Bay Area in the early '90s, Pescovitz headed to UC Berkeley, and landed an internship at a then-new magazine called Wired. Battelle was working on a book about Google and on a business plan that involved bringing together advertisers and bloggers. It's a dark, woody, neat room, with a wall of books and such curiosities as a 3-foot statue of Sasquatch. Doctorow regularly pushes an aggressive digital-rights-management agenda, lately slamming what he sees as Apple's needlessly draconian practices. Jardin, with shocking-blond hair, is emotive, expansive, and enthusiastic; Frauenfelder is low-key and matter-of-fact, but quietly self-certain. He laughs and concedes that when he was a freelance writer, plenty of editors turned away his more obscure pitches. For all the talk of indifference to growth, Boing Boing did try to expand in ways that proved untenable when its crazy go-go years crashed into the Great Recession. As Doctorow (who was involved in a venture-funded business during the dotcom bubble) points out, potential investors had a lot of money, but it was never clear how Boing Boing could turn into something big and profitable enough to justify the resulting valuations "without making it really horrible. Johnson left (on friendly terms), but Beschizza, whom he'd hired, has become a linchpin. And that says something interesting about what has really made the Internet different from prior media revolutions.


You can display ad to them till they make a conversion by showing your ad in every site they visit.
For example, if you are trying to promote a beauty product, then you can choose the custom audience group which was collected by data companies. If you are trying to target decent audience, you need to filter junk traffic by using Brand Protection. You need to retarget your audience who is going to show interest on your product by visiting your landing page. In those too many websites, some people may click on your ad and they may visit your landing page.
In your audience campaign, filter the placements or sites which are not brining any clicks to your landing page. And by the mid-2000s, Boing Boing had become one of the most-read and linked-to blogs in the world. Maybe the founders' insistence on keeping the site weird, loose, personal, and fundamentally unprofessional is exactly what keeps the crowd coming back. Doctorow, who used to work for the Electronic Frontier Foundation, is now a prolific science-fiction novelist.
The site's managing editor, Rob Beschizza, who also posts frequently and coordinates many of the guest bloggers and other contributors, is in Pittsburgh. Founded in 1988 by Frauenfelder and his wife, Carla Sinclair, it was part of a boomlet in amateur-made publications. As it happens, Frauenfelder was working there, and Sinclair was still producing their zine out of a shared office downstairs. By 2004, Boing Boing was a blog powerhouse, and its hosting costs were approaching $1,000 a month. So he and the four editors became partners in a new entity called Happy Mutants (along with Sinclair, who is essentially a silent partner). Under the arrangement the partners have arrived at, administrative duties that simply can't be avoided fall to Pescovitz. The most interesting moments are when they ignore me, caught up in some side discussion about recent posts on the site, or stuff they plan to post about.
The internal conversation often came down to a simple question: What would you rather be doing?
Jardin still produces video but on a schedule driven by her ideas, out of a converted industrial loft space that doubles as Boing Boing's studio.
But to Douglas Rushkoff, a longtime observer of Internet culture (and a friend of the Boing Boing crew), it's more like a compliment. And moreover it may go even worse by losing good amount of money in minutes or even seconds. You can simply target that group in SiteScout, so there are very good chances that these people who have already bought beauty product might buy your products too.
This RON setting will get you maximum inventory from those sites from all available ad exchanges.
How four people who do exactly what they want run one of the most popular blogs on the planet. Jardin pops up on NPR and MSNBC to talk about new technology, politics, and the intersection of the two.
In January 2001, he got curious about what was then intense speculation about a new creation from inventor Dean Kamen that was later to be the subject of a book called Code Name Ginger.
Material from outsiders tends to flow onto the site through whichever Boing Boinger liked the idea.
A featured interview with a Mexican student who writes a widely read blog on narco crimes was a tougher look at the subject than you'll find in most traditional media.
Boing Boing is hardly a music site, but it made sense in the sense that Boing Boing doesn't make sense. Another retail experiment, something more ambitious than its standard Amazon store, may follow, but for now, Boing Boing's revenue comes overwhelmingly from ads. Denton tells me his io9 site, which focuses on science fiction and weird science, was built specifically to compete with Boing Boing — and points out that, according to Quantcast, it already has more readers.
And that's true even if, on some level, the founders have done it without trying all that hard.
They continued to treat their site as a side project, even as it became a business with revenue comfortably in the seven figures. Searching an online patent database for Kamen's name, Frauenfelder found a drawing of what looked like a person riding an old-fashioned push lawn mower (as we now know, this would be the Segway). Of course, the site's ad rates, sponsorship options, and overall revenue increased, but basically, they just kept posting whatever they found interesting and pursuing their various careers, even as their Boing Boing draws became their principal source of income. He has only anecdotal thoughts about individual-post traffic and seems interested to hear about the concept of search-optimized headlines. A Jardin post about an apparent photo manipulation of a Ralph Lauren model drew legal threats (which the fashion company eventually backed away from, admitting responsibility for a Photoshop disaster).
Meanwhile, there was a big push into video, which seemed like a fun, and possibly profitable, new way to do what the partners were doing on the blog. And whatever money-generating schemes might emerge will surely be tempered by the editors' determination not to let Boing Boing become anything that resembles an actual job.
It's the directories of wonderful things provided to each individual Facebook and Twitter user by friends and followers. Early Net enthusiasts were curious, off-kilter, nonmainstream people, which led some to believe the new technology synched up with counterculture ideas.
Like I said, due to the sheer size of inventory available, you could get millions of irrelevant or untargeted impressions in minutes and there by ending with huge loss. When we talk about the changing blogosphere, he comments, "Some of those sites are way bigger now and always will be.
A gadget maker stung by a Boing Boing critique sued and eventually had to cough up more than $50,000 to cover the site's legal fees when the case was dismissed.
Carr is among those who has shifted from checking his blog reader to checking his Twitter stream — but the links there sometimes lead him to Boing Boing. The material on the sub-blogs overlapped with Boing Boing proper; the commitment to creating new video content daily quickly turned into a treadmill.



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