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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Strong presentation skills can help you advance your career if you hope to become a manager and leader. When developing a presentation you must know your objective: is it to inform, to persuade, or to inspire and motivate action? In persuasive contexts (sales, for example) strong presentation skills depend in part upon your ability to know or learn what the perceptions, beliefs, attitudes and preferences of your audience are.
Good leaders and communicators understand that people have limited attention spans and that many people can be skeptical if not downright cynical. Tell them what you're going to tell them, tell them, and then tell them what you told them.
If the audience is in multiple locations then a conference call using emailed PowerPoint slides would work, but people can get ahead of the presenter. Use visuals like charts and graphs in your presentations to convey important information or data. Usually when people prepare for presentations, they practice their oral communication skills.
In the first two articles in this series we addressed the first two phases of making the winning presentation. In our third and final phase, and in order to punctuate our preparation and presentation, the winning contractor performs a “post-presentation” follow-up to reinforce his commitment to his proposal, his brand and his company’s confidence in performing the work. Follow-up is the easiest thing for any contractor to do, but for many contractors it’s the hardest thing to maintain.
I’m still amazed how many contractors are slow to return phone calls to customers after they have just received a request to do so. So, if follow-up is so crucial to the winning presentation process, what sort of follow-up is most beneficial to the contractor? There is still something courteous and professional about sending a “thank you” message after you’ve made a presentation. While sending e-mails and text messaging is favored greatly today, I think a hard copy “thank you” goes further.
Sending something additional in the mail or by e-mail might include a supplemental article or specification sheet related to your presentation content. Somewhere during your presentation you need to separate your company’s efforts, reputation and performance record apart from your competitors. This strategy is very simple to offer but few contractors really work hard to actually schedule a face-to-face meeting to discuss only the feedback on your presentation.
The number one reason contractors don’t offer or push this effort is, they really don’t think the customer will do it. You might be surprised that even those customers who have not awarded you their projects will stay updated about you and your company’s growth and development. In the ever-evolving options that customers have today, pitting multiple contractors against each other by having each contractor present his “wares and services,” it is to the contractor’s advantage to take the making of a winning presentation more seriously.
Even for the customer a contractor has had for years, the contractor cannot take that relationship for granted.
Prepare thoroughly, execute flawlessly and follow-up with precision and you will begin to win work, better work, than you’ve ever won!


A brief guiding presentation about HACCP, and how you can implement it in your organization in 12 easy steps.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale.
The first Presentation Expressions playlist was pretty well received, which means not too many people unsubscribed from the email list!
This playlist is more focused on developing content for your presentations and on actual presentation skills.
In fact, if you watch the videos in this playlist, I’m sure you could create a killer presentation. This playlist is definitely NOT for people who won’t put in the time and effort to prepare a presentation. Enter your email and get presentation tips and how-to videos FREE!Introduce yourself and your programYour information will *never* be shared or sold to a 3rd party. Presentation skills are a key component in leadership development because leaders need to inform, persuade and motivate people in organizations.
You need to demonstrate trustworthiness, objectivity, and relevant experience or knowledge to be credible.
Ask a lot of questions of representative members of your audience prior to constructing your presentation.
That was the military's very effective method of informing the troops or teaching new information. In a conference room or small meeting room, flip charts, PowerPoint slides or overhead projector slides all work well for face-to-face presentations.
In order to make best use of your presentation skills use WebEx or similar technology for online meetings so that you can control each slide and the pace of the presentation.
While making presentations and obtaining feedback is the best form of practice, you should also practice each presentation you develop before actually making it. The first phase explored the “pre-presentation” elements to bringing all of the needed information together to present. To make enough money to pay for my baseball cleats, I created a brief little, hand-written sale flyer telling of my interest and prices to mow lawns.
A terrific book on leadership published a few years ago found that a leader who followed-up with his or her employees was viewed as more credible. Let’s look at a few techniques and strategies you can employ to bring greater professionalism to your presentation. Especially if you write your “thank you” note personally, it really does say something about the time you afford your customers. Or the customer might have made a special request for some additional information and you committed to providing it.
Maybe you found out that the customer’s child loves a particular sports team or has some unique interest. So, my first thought is to use the mail or delivery services for whatever you consider sending. Insert your company’s interest in providing “world class” quality by scheduling a meeting with the customer once a decision has been made as to who won the project.You win in both possible endings for your company. The number two reason is contractors don’t really want to take the time off to sit down with a customer if they haven’t won the project.


For contractors who have the potential for repeat business, making presentations might not be as necessary as for the contractor landing new work with a new customer.
In fact, welcome any customer-provided opportunity to display your “wares and services,” using such time to show off your winning presentation skills and professionalism. I’ve heard from many other people who used what they learned and gave successful presentations.
This article outlines a few ways you can develop strong presentation skills, which should help you become a more effective communicator and leader.
Success in developing strong presentation skills depends upon your having a clear objective for each one you build.
Be sure to explain the why of any new expectations to overcome the resistance of inertia and skepticism. Repetition works, so use it if you want to develop strong presentation skills, but don't overdo it.
Mastering presentation skills is an important part of leadership training, so take your practice seriously.
Then, our second phase focused on the actual presentation, addressing physical techniques and approaches to empowering your sales presentation.
In fact, following up with an employee was ranked in the top three leadership efforts that could be made to win the trust, respect and loyalty of employees for their leader.
You might have specially designed “thank you” cards with your company logo — and that’s fine — but a few handwritten comments along a typed-out note can add some likeability points in your favor.2.
You might send over an article or piece of literature that your customer might find a sincere reflection that you had listened or observed some of her personal interests. While I understand this, the effort can come back to aid the contractor on some future opportunity.
It’s just one more chance to demonstrate that you are unique and different, better, than your competition. In order to develop strong presentation skills, you'll need to watch what you say and how you say it so that good character and good will shine brightly.
And don't expect people to be able to sit still and focus for much more than 45 minutes at a time. In a slide or flip chart presentation have the first slide or page after the title be a table of contents (what you're going to tell them) and the last slide or page a summary or recap (what you've told them). If you lose the project, the customer can assist you in making needed improvements to your presentation or estimate.
In most cases keep your presentations to 30 minutes or less to allow time for questions and discussion.
True to my word, I called back my new customers within one day if they had left a message with my mom.Now, several of my mowing clients told me that while my price was about fifty cents higher than my competitor, I had called them back like I advertised.



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