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Do you have a fantastic looking website but are struggling to be seen or found in search engines? I’ve made thousands of dollars from product sales (averaging a little over a hundred dollars a month this year), and I haven’t had to do any hardcore cold-calling for client work in a long time – all thanks to my website. In this post I share the strategy behind my freelance graphic design website; why I designed it the way I did, what purpose it has, and how you can build your own freelance business website. I’ve redesigned my personal freelance graphic design website a countless number of times over the years. I used to think you needed an about page, portfolio, and contact form just because that’s what everyone else was doing. On my personal website the first thing you’re presented with is a photo of me, my logo in my primary brand color, a very brief intro, with two main calls-to-action. I use this same strategy on every single page on my site; I present the most important information first in context to the page the viewer is on.
When you start to consider the build of your freelance website, don’t start with the design, but with the pages and their content. An effective freelance website may consist of a blog to pull in traffic, a friendly about page with your photo, a simple method of contact, and an easy-to-view portfolio. Also, not everyone is a developer, so if you’re unfamiliar with coding and designing websites, don’t attempt to do it yourself! Rather than share top design trends, I think it’d be more beneficial to share what to avoid. The best way to improve your site is to have someone else evaluate your content and design.
Once you have your new (or already established) freelance website online, use your strategy, whatever it may be, and start generating the results you desire.
If it’s to draw in traffic, then start blogging to your target audience on a regular basis. If you paid attention to what I had to share in this post and you have the necessary calls-to-action throughout your website, you should have a better chance at reaching your goals.
You'll receive "22 Simple Tasks That Will Better Your Freelance Career" and a sample of my guide, "Start Your Freelance Career" for FREE.
About Brent GallowayBrent Galloway is a freelance graphic designer, founder of Your Freelance Career, and author of Start Your Freelance Career. Hi Nina, if your content offering tips for people in overcoming poverty doesn’t align much with your ideal audience for your personal blog, then it might benefit for the two to be separate.
Your Freelance Career is a blog for creative individuals who want to build a successful freelance business while working from home. SEO is the most powerful tool for gaining the organic traffic through search engine like Google and Bing.
When we talk about increasing business through online ; driving traffic through organic search, social media , referral traffic , paid traffic etc. I hope you will find this post very useful regarding How to get most out of Small Business Website ? We are leading web development company India offering web development services, website clone, wordpress development & customization and mobile app development services.
One highly effective way to generate leads for your MLM business is to write articles that target your niche market. This will peak peoples interest and they will contact you in order to obtain more information. Another highly effective method that the top leaders in this industry use is Pay-Per-Click advertising. If you implement these strategies after you finish reading How To Get Leads For Your MLM Business it will grow faster than you can imagine. World class training, from people whowalk their talk, real people getting results in their marketing, now, and you can click here for proof.
If you get your website right you will win more business – that’s the reality of promoting and selling pretty much anything today.
All well and good I hear you say, but exactly how do you go about creating the right website – one that really works for your business? We’ve worked on over one hundred web projects for service firms (I just counted them up!) and here are the top ten things we’ve learned along the way.
Effective websites are grounded in a strong story – a golden thread that runs through all the content and illuminates what you do. The process of creating a new website will stretch you, frustrate you and really make you think.
So perhaps the biggest lesson we have learned when it comes to creating a valuable new website is to the need for some outside help.
You are right Tom, images can be a right pain and the wrong choice can severely compromise the design of a site. Alternatively you could adopt a minimal, stripped-back design treatment for your website that places emphasis on a distinctive masthead, clean layout and strong typography to convey the message and personality. Use of imagery is therefore fundamental to the design of a website and should be addressed early on as part of the visual design process with plenty of consultation between your designer, brand guardian and content creators.
When it comes to images for additional, regularly updated post-launch content, such as blogs you can be forgiven for being a bit more relaxed but ensure you use well chosen, high quality images of suitable resolution and make sure you give attribution to the source of any non-commissioned images and seek the copyright holder’s permission. If you want to succeed as a business, you must view communication with your customers as your number one priority.

For decades now, people have done business deals, swapped insider info and forged lasting business relationships over breakfast meetings and working lunches. Why outsourcing the design of your website can make all the difference It’s important for your business to have an online presence, and it’s easier than ever to get started. Branding is arguably the most important concept in marketing, either before you think about Online Marketing It’s everything.
Much thought should be given when selecting a brand name for a start-up business, and use made of not just one, but several dictionaries to ensure the name chosen accurately reflects your business field and intentions. Designituk can create for you a professional website that is unique, personal and engaging, for both you and your customers. It was only with my recent redesign where I had finally developed my own strategy that started to actually generate results. Don’t consider adding pages or content for the sake of having it, rather, consider what you want your visitors to learn the second they land on your homepage.
The visitor is instantly introduced to me, what I do, and where they should go next; they can learn more about me or reach out right away. Heck, I have a whole list of tweaks that’d I’d like to make but just haven’t had the time to get to yet. Not so much design and develop it from scratch, but rather, build the content and strategy of it from scratch. List out each page with a brief description of its purpose, then consider ways you can intertwine them together with the use of calls-to-action (not just with your main navigation). There’s no shame in hiring others to do tasks which are outside your skill set, or to use an online service to help build your website. Website design comes with a wide range of pitfalls, and if you can avoid them, you’ll create confidence in your brand and, by extension, the products and services you offer. If your website falls victim to any of these design flaws, you’re doing yourself a disservice and you need to make some immediate adjustments.
It always helps get a second pair of eyes after working on the same project for a long period of time.
Share your thoughts on the field you specialize in, share your lessons learned, or write about your process on a recent client project. You'll also get my bi-weekly newsletter on freelancing where I share transparent content, freelance tips, and stories from my journey freelancing. I am just starting out in my freelance business and I have taken a lot of advice and suggestions from your various posts and I am incredibly thankful for the resources.
It’s a similar situation I was in with this blog and my personal freelance graphic design blog. That’s why website UI and UX play important role in determining how much business you will get from your website.
When you drive the traffic you need to focus on CRO (Conversion Rate Optimization) as well.
If you offer services then user can pay online to acquire your services and if you offer product then user can purchase product through shopping cart.
Basically, you need to develop a relationship with your prospects, offer them powerful useful free information about your products and services.
PPC allows you to target your niche market which in turn drives highly targeted visitors to your website.
Together they share their passion for helping aspiring entrepreneurs develop their marketing skills. Successful web projects put as much time and effort into planning the new website as they do into building it. If you want to create a site that really engages prospective clients look at what you do from the outside-in. Yes, the company is clear about what it does and how it helps, but these websites are packed with helpful, inspiring and downright valuable content too.
Effective websites equip the visitor with the information they need at every step of the sales process – from just researching to just about to buy. It’s linked to the social web, to your growing email subscriber list, to your contact database, to smart analytics. If you’re creating a new site make sure its design is responsive, as in easily viewable and useable on any device. The inspiring thread and message that will engage the visitor and explain why you do what you do?
Things do change through the course of the site build but it’s so useful to have a content-led plan from the start. Good communication with your customers enables you to retain their business, identify any areas for improvement through customer feedback, and promote new products and services.
Whilst these still go on, and no doubt oil the wheels of commerce, a new and fast way of creating those links and building those contacts has emerged. It’s easy to create your own website, using one of the many template generation services that can be found online. It dictates your customers’ experiences of your business, and governs everything from your logo to the way in which you speak to your customers. Google is usually the first place that people look to for information, so if your website doesn’t appear in relevant search results, your website traffic will inevitably suffer. This responsive web design functionality is included in the price of your web design project.

You can also offer your customers different payment methods such as Paypal and debit and credit cards, both on site and off site. Ever since then I’ve been tweaking my website – seeing what’s working and what’s not, then adjusting. Having your own place online to display your work, share your ideas, and to allow anyone to get in touch with you instantly is so beneficial.
To name a few online services: Squarespace, Behance, and Carbonmade are all great for showcasing your work. I wanted to really target the freelance design community, so I built this blog – separate from my personal site, which is targeting potential clients.
You need to Focus on creating fresh and engaging content for your niche using the long tail keyword which has highest search density. For any business , your home page is front door from new visitor, if they don’t like what they see they will hit back exit or back button. Once the user has allowed to receive new notification you can send them notification to them.
Your marketing effort to drive traffic to website and CRO need to work in tandem to achieve higher conversion rate and sales.
Most importantly, you will quickly see your marketing business and the dropout rate will decrease. For example, if your niche market is helping people learn how to generate free leads, write articles on Effective marketing methods to generate leads. Once you have built a solid relationship with these people they will only want to purchase products and services from you.
They both share a common interest in beaches, fine dining, shopping, electronic trance music, romance and comedy.
Whether you focus on one niche or many niches the trick is to serve up relevant content that meets the needs of each sector.
Marketing automation is becoming more and more important to help you power and manage the relationships your content builds.
Be clear on your content strategy, create a publishing plan for the months ahead and keep adding and sharing great content if you want to get found and loved. Planning and creating great websites is our business but even we’ve had to pull in some expert help to give us that objective view! Instead, modern businesses like internet marketing ones like us are making the most of the space available to them, choosing colours to boost innovation and hard work. If you want to get ahead with your business, it’s more important than ever to have a solid presence on the web.
The internet is now the first place people look for information, so it’s important that you have an effective online presence.
Designituk works with individuals and companies who require a professional on-line web presence. Using my own strategy of generating traffic then converting that traffic into something more, my website in turn works for me. Then following my recent work is another call-to-action, announcing my design availability. If a page isn’t being viewed, if there’s content not being seen, or if I’m not getting the results that I’m looking for, then I adjust. But, since once is about my personal victory of overcoming poverty and helping others, and one is about my copy-writing business they need to remain separate. By enabling your potential client to find you on search engine like Google and Bing or learn more about your company, product , customer feedback website serves you as a online representation of your business.
It takes time to build up that head of steam when it comes to driving leads from the web but hold firm. I had this on my old site but you’ve inspired me to make it look better and use more CTAs. This blog will guide you through the things that will help you to get most out of your Small Business website. You do not want your potential prospects to become frustrated because they are unable to easily find your contact information. I highly recommend using the very informative tutorials Google offers at no cost.  Don’t prospect yourself broke. Your brand can be you, but the way you present yourself can and should be very professional.
I thought to ask because my web designer recommended I just have a site in my name, and under services and portfolio I link the two. I know it may seem like a pipe dream now however you will be pleasantly surprised by the increase in sales. The professional side will attract the clients, but your personality will be what connects with them and ultimately what will lead to them reaching out to you.

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