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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
LinkedIn, through its networking, question and answer, and application features (which I recently wrote about on OPEN) is already a powerful tool for maintaining and establishing relationships in the business world. While posting a job to LinkedIn is similar to any other job website – adding details about the position, skills, and requirements – where the site separates itself is with company profiles, allowing you to provide potential candidates with a lot more information about your company and the people that work there.
Once you’ve completed LinkedIn’s steps for getting setup, your company profile will be available. So, for example, all of your job listings will automatically show up on your profile, along with links to the profiles of all current employees, former employees, new hires, and recent promotions. As you can imagine, all of this aggregate data about your company gives potential candidates (as well as anyone else interested in your company) a lot of information to dive into and help determine if it might be a good fit for them. LinkedIn recently also added a premium product – Custom Company Profiles – that lets you add more features, like videos about your company and positions, interactive polls, and several customization options for recruiting. Another claim to fame: Ita€™s believed Philipa€™s words inspired Jeffersona€™s indelible phrase a€?all men are created equala€? in the Declaration of Independence.
When Francesco Mazzei was growing up, Philip was not just some dusty portrait in the stairwell of Castello di Fonteruoli, a medieval property that the Mazzei family inherited in 1435 a€” 57 years before Christopher Columbus discovered America.
The American chapter of Philipa€™s life began when he was running a trading company in London that imported agricultural products from Tuscany.
Philip quickly entered political circles in Virginia, where he was welcomed for his liberal ideas and his wit and energy. In the library of Castello di Fonterutoli, giant tomes line the walls, each with refined, spidery handwriting crawling down the leather spine. Made with natural yeast and minimal interference, Philip is matured for 24 months in barrique, primarily American oak thata€™s about 40 percent new.
For a profile of Francesco Mazzei and the winery, see a€?Keeping up with the Mazzeia€™s,a€? in the blog Living La Dolce Vita.
Google’s CFO, Patrick Pichette, is just the latest C-suite leader to announce that he is stepping down to focus on personal pursuits, specifically his wife and travel.
But while these top execs made choices in their personal interests, they may have passed up an opportunity to use their power and authority to make changes in their companies and serve as examples for others.
El-Erian, the former CEO and co-CIO of PIMCO, cited a list his daughter presented him with 22 important activities and events he had missed because of work commitments. In highly publicized fashion, these high-profile working fathers challenged the prevailing bias that balancing work and family is a battle fought only by women.
While we all need to do what is right for us, here are the steps top executives like Pichette, El-Erian, and Schireson can take to make work and life better for their employees before they leave. Balance is a unicorn you will never find, but everyone can take more control over his or her everyday work-life fit.
With a little more planning, communication, and telework, a CEO could make special moments like the ones El-Erian’s daughter listed a priority for themselves and their employees.
Creating a culture of flexibility and giving the workforce the skills and tools to manage their work-life fit is a business imperative.
Study how your employees are managing their lives outside of work while getting their jobs done.


Once you know what is really going on in the workplace and in people’s lives, you can focus on what will help your workforce achieve high performance and work-life well-being.
Enter basic information about your company, like its description, number of employees, and industry it operates in. Follow LinkedIn’s wizard for creating your company profile – you’ll be able to add a logo, locations, and a feed for your company blog. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. If you havena€™t a clue, let me suggest a wine thata€™s fit for the occasion: Philip, named after Philip Mazzei, an intriguing, if minor, player in the formative years of the United States of America.
For starters, hea€™s the one who brought the first vitus vinifera to the Colonies and planted the first commercial vineyards in the Commonwealth of Virginia. Mazzei, who wrote under the pseudonym Furioso, penned these words: a€?All men are by nature equally free and independent. His older brother Filippo (and fellow CEO) took Philipa€™s name, and the household was generally aware of their 18th century ancestora€™s exploits. His professions included medicine, trade, horticulture, viticulture, politics, and pamphleteeringa€”vocations that took him around the globe. A friend from home, the powerful Grand Duke Leopold of Tuscany, asked him to acquire one of the latest modern conveniences: a metal-lined fireplace, named the Franklin Stove. Jefferson provided the initial land for Philipa€™s venture: 193 acres on the south side of Monticello (above). Philip the Restless became increasingly disengaged as he became more involved in the birth of the nation. He hired one of Philipa€™s vignerons to take charge of Monticelloa€™s vineyards, and thus Philipa€™s legacy lived on. Wine was always part of the equation; records show the Mazzeis made wine as far back as the 1300s. Ita€™s a delicious winea€”bursting with dark fruit, with a background of spice and cedar, offering plush tannins that give structure without being overbearing. The Mazzei winery has partnered with the Thomas Jefferson Foundation to bring Tuscan vines to Virginia, fulfilling Philipa€™s promise (right). Youa€™ll find him very pleasant company indeeda€”whether on Presidenta€™s Day or any day of the year. He follows the high-profile departures of Mohamed El-Erian and Max Schireson, who received near-unanimous applause when they resigned in the past year from their CEO positions to focus on their families.
Research shows that a strategic, coordinated approach can improve engagement, well-being, recruitment, and retention.
Many C-suite leaders will find that some of their basic assumptions about work and life are not true.
Pichette will remain at Google until they identify and transition responsibility to his successor. Clients have included Quest Diagnostics, BDO USA, the Singapore Government, the United Nations, and Stanford University. This was in 1774 on land obtained through his neighbor, Thomas Jefferson, as well as on Jeffersona€™s own Monticello plantation.


Such equality is necessary in order to create a free government.a€? Without question, the mena€™s thinking was in sync, and the two politicos were tight friends who shared progressive libertarian ideals, traded volumes of private letters, and even published writings together. He was pushy, always asking a€?I want to do this, I want to do that.a€™ So he was a bit of a pain.
Philip got in touch with its inventor, Benjamin Franklin, who was then working in London as an agent for Pennsylvania and other American colonies. Philip purchased another 700 next door, named his farm Colle, and started planting on both farms. He went back to Tuscany at Jeffersona€™s request to solicit funds for the State of Virginia from his old friend the Grand Duke and to promote the Coloniesa€™ perspective. Whata€™s remarkable is how many oft-told tales of Chianti intersect with the Mazzei family history. This wine could dress up for an elegant prime-rib dinner or go casual for a picnic of sloppy joes and BBQ.
Not surprisingly, ita€™s quite popular in the Washington DC and Virginia markets and sells like gangbusters at the gift shop in Monticello. The idea is to add a special plot to the vineyards now on the presidential property adjoining Monticello, named Montalto. Start with a simple weekly practice to make more small, meaningful, personal events happen on a regular basis. For example, oftentimes qualitative and quantitative research will show that single people and men in the organization are having a harder time managing work and life than married employees and women. El-Erian currently works as the chief economic adviser at Allianz, the German insurer that owns PIMCO. There are notes of Jefferson that say, a€?This guy isa€¦a€™ a€? Francesco shakes his head with a grimace, then breaks out in a laugh. They struck up a friendship, and through Franklin, Philip met Virginia businessman and politician Thomas Adams.
To finance the operation, he created a wine companya€”Americana€™s firsta€”called the Wine Society, which was meant to produce and sell wine.
The first written mention of Chianti wine, in 1398, was penned by a Mazzei: the notary Ser Lapo. He lived in, not just went to, Tuscany, Turkey, England, Virginia, France, Poland, Russia, and back in Tuscany,a€? he says, tapping the table for emphasis.
Both Americans encouraged Philip to come up with a plan to cultivate Mediterranean vines, olive trees, citrus, and silk in the Colonies.
Thirty-one investors shelled out 50 pounds sterling per share; many prominent colonial leaders were among them, first and foremost Washington and Jefferson. Then therea€™s the legend of the Black Rooster, which recounts how Florence and Siena settled a longstanding territorial dispute through a horse race; the resulting border falls precisely at the hamlet of Fonterutoli.



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