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Today we live in a time that is easier than ever to gain visibility, but sadly many of our churches stick with what worked 20 years ago and are missing an enormous opportunity.
While search providers keep the exact formulas a secret in order to prevent people from gaming the system, there are things we do know about how to improve your visibility on search search engines. While there is no sure fire way to ensure you will come up on the first page of Google (anyone who says differently is lying to your face) this is the closest that you will get. But for churches and all other non profits google offers a grant that gives $10,000 (not a typo) each month (also not a typo) to be spent on advertising on its search engines. If you are looking for a way to reach people and not taking advantage of this program, you need to do so today.
Would 600 new visitors to your church this year make an impact on your ministry… my guess is it would. If you are looking for better organic (non-paid) search results the one tried and true method to make that happen is creating great content. When we talk about content most people think this means they have to start a blog and they need to add one more thing to their all ready busy schedule just for the chance of doing a little better on search engines.
Each week Pastors spend anywhere from 2 to 20 hours praying, preparing and writing sermons. For some churches that means providing message transcripts of the message, for others its bullet points. No matter what you have, you need to find a way to get your sermons online in both a media and text form, and not let that resource got to waste.
Over the past three decades there was a move away from using the word church in the names of our churches.
While we didn’t know it at the time, in an attempt to make ourselves more appealing we have made ourselves less visible online. The only way that search engines know that you are relevant to someone looking for churches online is if you use the word church in your content.
If you do this you will have a reasonable shot at appearing toward the top of the pile when people are looking for a church.
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Even if your small business does most of its selling in the physical world, a smart, trustable, and information-rich website is essential to help new customers find you and to tell existing customers more about your products or services. Listing your key products or services on the home page helps people quickly identify whether you’re the type of company they’re looking for. This helps you as much as it helps your potential customers: You don’t need irate people in your store any more than they need a two-hour round trip only to find you don’t stock the items they expected to find.
Even with this basic information online, people will still want to call to ask if you carry certain products or work with certain client types. Perhaps surprisingly, many customers will want to see a picture of your store, workplace, or production line. For instance, if you’re a plumber, you can tell people what to do if they have a leaking pipe, smell gas, or want to update their bathroom fixtures. If you don’t trust yourself to write clear, error-free text, write a rough draft and then find someone who can make it sound professional.
It’s very important to give clear pricing or at least an indication of your pricing structure. Since you already know exactly what you’re selling, you might describe it very differently than how customers are looking for it. You may love kittens or unicorns, accordion music or glitter; feel free to use those as much as you want on your personal site. Begin learning software, business, and creative skills—anytime, anywhere—with video instruction from recognized industry experts. We've updated our terms and conditions (now called terms of service).Go Review and accept our updated terms of service. Instead of creating new content, a great start would be just taking the content you are all ready working hard to make and turning it into content for the web. It’s a way of showing online that you’re a “real” business—as opposed to, say, a kid operating out of his garage! If you’re a dog groomer, you can describe common grooming techniques, or suggest the things people should look for in a good grooming salon. Most people don’t have the time or the inclination to do things themselves, and are willing to pay you money once they see the complexity that is involved.


It makes him look smart, and now people travel for miles to his shop because he’s got a reputation for fixing hard issues.
Unless you’re running an ecommerce site, this page or set of pages will be describing the type of items you sell rather than listing your full inventory. Customers want to feel confident that they know what they’re getting before they contact you. The worst person to give you directions to a location is a local, because he or she will likely make too many assumptions about your familiarity with the area.
Your customers will thank you for your minimalist design every time they visit, because without added distractions, the true information is much easier to find.
As embarrassing as that is, it illustrates the fact that people search for literally everything you can imagine.
Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion.
Testimonials from named individuals or clients are useful, as are the team’s qualifications and certifications, and even the number of years you’ve been in business, or combined years of experience.
Bad spelling and grammar, half-finished sentences, and hard-to-follow procedures don’t make a good impression. Provide detailed product or service descriptions and large, clear images that show the product in use, or the outcome of using your service. Just saying “Call us for details” is a turn-off that customers associate with dodgy, high-pressure business practices. Until you get feedback from realistic customers, you won’t know whether you’ve hit the right tone.



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