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You’ve planned your product strategy, and now you’re ready to present your proposed roadmap to the team. You begin to review your spreadsheet outlining how your roadmap will be a needle-mover for the company. Surely everyone can look past the rows of text in 8-point font and see the genius of your strategy, right?
We have all heard how people respond better to visual information rather than plain text. Yet so many roadmaps are mired in spreadsheets and text-packed presentations.
As product managers one of your key jobs is to be an evangelist for the product. A high-level visual presentation is a powerful way to help get buy-in on your strategy. In fact, some product teams care so much about creating the right impression that they spend hours crafting a beautiful product roadmap presentation.
The VP of Product who told us that they had a designer use Adobe Illustrator to create their product roadmap document (unfortunately, the designer needed to be involved in every change). The product team who asked the marketing department to create their roadmap document – the document was so beautiful they continued to use it even after the roadmap was outdated!
The product owner who spent hours each month re-formatting and color-coding an Excel spreadsheet to convey how the roadmap tied to the strategy.

These teams understood the value of the visual – in fact so much, that they spent an inordinate amount of time and resources getting the presentation right. But in today’s agile world, there isn’t time to hassle with updating a graphic, PowerPoint deck, or spreadsheet every time the roadmap is re-prioritized or your executives want to review it. Whether you use PowerPoint, a product roadmap template, or product roadmap software, here are a few suggestions for creating a roadmap document with impact. At ProductPlan, we’ve created purpose-built software for product teams to quickly build, share, change, and present a beautiful product roadmap. Product managers save significant time, because they don’t need to head back to their desk to make the changes and re-distribute the roadmap (or worse, send the presentation off to a designer). We’ve heard repeatedly from our customers that their stakeholders respond better to a visual roadmap, helping the product manager achieve buy-in on their product strategy. Color is a great way to represent how your roadmap ties to the product vision or strategic objectives. People have a limited amount of time to digest your strategy, so use large fonts, especially if you are presenting your roadmap on a projector or in an online meeting.

Remember that you are telling a story about how your strategy fits with the product vision.
Our customers easily make changes on the fly as decisions about priorities are made. Features such as Presentation Mode make the visual roadmap the focus so stakeholders can see the big picture. Some teams are publishing their interactive ProductPlan roadmap to the entire organization by embedding it into their company wiki. Practice – This will help your group maintain a steady flow between transitions and allow you to build confidence before the presentation. Color code each item on your roadmap to help people make the connection between each initiative and how it fits into the big picture.

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