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That’s right guys, even if 2012 was your most successful year in terms of music so far, you can still make this one even better. I know though that it’s not always easy to know what to do in terms of moving your music career forward.
So if you want to know how to get started in the music industry in 2013, read on and act upon what you learn.
If you want to do well in 2013, the first thing you need to do is make it clear what you hope to achieve in the coming 12 months. Once you’ve thought of all the major things you want to achieve this year, the next step is to write these aims down.
By seeing what you need to do on the wall everyday, you’ll make it easier for yourself to focus on what needs to be done. So once you’ve finished reading this guide, I urge your to make a list of your music related goals for 2013. As well as writing down your goals, be sure to mention how you’re going to achieve each of them. I talk a lot more about aims, objectives, target setting and the like in the first lesson of my course the IMA Music Business Academy.
All to often I’ve seen acts investing money into recording their product, getting cool artwork and getting their product into shops. So yer, that’s basically a long way of saying “learn how to market your music or face an uphill struggle”. If you want to learn how to promote your music effectively, check out my music marketing guide. In 2013, you’ll want to work on both your online and offline music promotion efforts. CD sales often go down well, even if it’s the first time the audience have heard of you. If you give people a way to contact you after a show as well (A business card leading to your website, flyers etc) then gigs will be one of those all round beneficial tools for your music career. Continuing on from the marketing side of things, in the broad sense, there are two places you can market your music: Online and offline. When it comes to online marketing, there is one thing you need to set up more then anything: Your own website!


While there are a number or reasons you’d want this over simply having a page on another website, one of the main ones is control.
Having your own music website will mean you can lay it out how you want for better conversions. Ok, so those are the first four things you need to do to have a more successful music career in 2013.
If you want to take things further, you could also post yourself a copy of your work before it’s released, with a timed delivery stamp. If you want to do more, you may want to get in contact with a professional that deals with copyrighting, and they for a fee will be able to give you the highest level of copyright.
Most of the guides on this site are by Shaun Letang - the founder of Music Industry How To.
Make sure these aims are realistic, and that you have a real way of achieving what it is you hope to do. Next, print up this piece of paper if typed up, and stick it to a clearly visible place on your wall. You can use all the aims mentioned in this guide (Recommended, all of the below points work best when done together) or you can pick and choose which ones are best suited to you. This is because alongside talent, this is one of the biggest factors that will effect how far your go in your music career. If they’re not as talented as their competition, why do you think it is they’re doing so much more?
In there you’ll get a load of good tips and advice on how to get this part of your music career on lock! When it comes to making movements offline, one of the easiest things you can start seeing real results from is gigging.
By playing showcase events and letting people know they can buy your CD at the end of your set, you will often get people taking you up on this offer. They make money, they get you new fans, and they help change up your routine so things don’t start getting boring. Both are just as important as each other, and both should be used if you want to maximize your chances of musical success in 2013. You’ll have full control over the look and feel of the site, and you can decide how long it stays up and is active.


You’ll also look more professional in the eyes of fans (Do you know any big mainstream musicians without a website)? But we’re not done yet, there are still 4 more things you need to do if you really want to step your game up! Remember though, none of what you've learned will matter if you don't know how to get your music out there and make people WANT to hear it. Don’t open the package, so if you ever need to prove you created your music before a certain date, you have the package as proof. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
In fact, I’ve put together a guide with 8 things you can implement in the coming month or two to give yourself the best chance of improved results this year.
If you’ve got your goals and tasks in black and white in front of you however, it makes everything that much more easy for your to follow. So go round after your set is done, and let people know you have CDs for sale if they liked your music. You’ll have a place where fans will always know they can find you regardless of what other sites are popular or not at the moment.
Not only can you get paid for gigging (Hard initially, but gets easier as you’ve got a few shows under your belt), but you can also make money by selling your merchandise at gigs, and by collecting royalties from any original songs you perform at these events.
Perform well and fall on the right crowd, and you can end up selling a good few CDs each show. I know some of you just started out last year and are getting your feet wet in the world of music.
But either way, read through them all and put into practice anything you’re not already implementing. Or for an in-depth fool proof guide on how to get people to listen to your music, get our online music business course here. Others of you have been doing this for a number of years, and have plenty of experience and largely know what to expect from the industry.



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