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Get Directions: A great way to get mobile users through your door is to provide turn by turn directions from their current location. Email Friendly: A great way to get feedback and initiate contact from customers is with emails, and nothing can sour a customer’s day like a complicated email form. Get a Quote: If your company is in the service industry, you know how a request for a quote is a vital first step to capturing potential new business. Make a Reservation: Restaurant owners understand the importance of increasing reservations. Mobile site of FML, Share your every day life unfortunate moments and other fail funny stories.
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States.
You should take into account on how to use the barest minimum of the available space for your major contents and remain interesting for mobile users. To aid you in creating website that is accessible not just on desktop or laptop computers but also mobile devices, here are some of the things to consider on mobile web design with sample images together with the mobile website version’s direct link. The mobile world contains a rich variation of design considerations from different screen sizes and resolution to a variety of shapes. Lengthy sections of text can be hard to read so placing them on several pages limits the scrolling to one direction. For the example below, CBS News mobile website version shows only the major news section and breaks the news articles into small portions. For our example, the mobile version website of Best Buy list only the most essential product categories trimming down the level of hierarchy for content.
Provide a link for your mobile visitors to switch back to your full website for the user to find and view the other content and features that’s only accessible to the desktop version of the site.
As an example, Ars Technica have their link button to the standard website placed on the heading.
Your main website may employ whizzy fly-out menus, rollovers or other fancy gadgetry, but a mobile browser will likely not. Each page download consumes time and system resources, the latter of which are in short supply, so try not to force the site visitor to digg through a multitude of pages in order to access the information sought. Checking Facebook has almost become ritualistic, and browsing the web as you wait in line at Starbucks has become second nature.

Directions are especially important, because 61% of smartphone users make local searches from a device. The form should be simple, and offer large clickable boxes to compose a message and supply their email address.
Not only do they allow for better organization within the business, they also guarantee a revenue stream and satisfied customers. Having an optimal mobile site is easier for the user, which translates to increased conversion rates.
It is now easy to browse the net from nearly anywhere utilizing mobile devices that fit in a hand because of technology. While Treehugger presents itself with their recent articles and latest tweets with some of the features of the full website.
Be aware that dynamic page elements and graphical links consume resources, so opt for well-labelled text links.
Companies with click-to-call often see a 22%-25% reduction in website abandonment, and 88% of click-to-call users say they’re more likely to contact a company that offers a click-to-call service- WompMobile has seen our customer’s “click-to-call” buttons used thousands of times per month.
Making GPS navigation front and center on your mobile website will increase the likelihood that your customer will get in their car and go to your business. Offering an easy way for users to share their questions and concerns (and get answers!) can result in new customer leads and repeat business. In fact, 79% of smartphone users use their phones to help with shopping and 74% make a buying decision as a result. Incorporating easy solutions like OpenTable greatly increase conversions of mobile browsers into restaurant patrons. Removing roadblocks between you and your mobile customers is a no-brainer- and in this smartphone dependent culture that means a mobile website geared toward conversions. Being short in good usability implementation in mobile web design makes it difficult browsing your way around various popular mobile websites. Position your navigation menu below the content if your targeted mobile users want to see changing content quickly. This can be done by changing the font and background colour of links and buttons or by simply adding some padding around links to make the clickable area larger about 44px by 44px.
Providing a simple ‘Get A Quote’ form is a great way to capture data from motivated mobile users, and can turn a search into a conversion with the expert help of your sales team.

Seeing that 64 percent of smartphone restaurant searchers convert within an hour, having a mobile-friendly reservation tool is a powerful way to make sure it’s your restaurant they reserve a table at. Designing for mobile devices needs to be simpler than its standard website and more task-based to get the job done because users look for something specific and urgent. If your website is not coded and design properly, it could look better on one phone, worst on another or worse, not displaying at all.
What’s challenging for mobile developers is the way to get one to display appropriately across a range of screen sizes without having to recreate pages for different platforms.
If you use padding, remember to keep it to an absolute minimum far less than you’d use for a normal web page. The content and headline needs to be visible first to not get in the way of viewing the page content.
Also, don’t have pages refreshing periodically to avoid filling the device limited memory. Users don’t want to dig deeper to the site just to find what they are looking for in the mobile web.
Conversion rates is basically a fancy term for how many browsers of your web site use a buying action or become a customer.
Compared to desktop computers, the more you click the links on mobile websites, the more you wait because of loading time. For users who want to navigate on a particular category right away, place the navigation at the top of the page. With that, you need to strip down and simplify your website with balance between content and navigation. Mobile now accounts for 25% of e-commerce, so if you’re mobile site is lagging- you’re losing out on valuable business!

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