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2 Learning Goals Understand the roles of advertising, sales promotion, and public relations in the promotion mix. 4 Definition Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. 15 Definition Sales Promotion Sales promotions are short-term incentives to encourage the purchase or sale of a product or service. 16 Sales Promotion Sales Promotions Can be targeted at final buyers, retailers and wholesalers, business customers, and members of the sales force. 22 Definition Public Relations: Building good relations with the companys various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Copyright 1999 Prentice Hall 15-1 Chapter 15 Advertising, Sales Promotion and Public Relations PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and.
Chapter Twelve Communicating Customer Value: Advertising, Sales Promotion, and Public Relations. Chapter 13 Integrated Marketing Communications: Advertising, Sales Promotion, and Public Relations. C HAPTER 12 Communicating Customer Value: Advertising, Sales Promotion, and Public Relations. Advertising and Public Relations Chapter 15 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.


Principles of Marketing, Arab World Edition Philip Kotler, Gary Armstrong, Anwar Habib, Ahmed Tolba Presentation prepared by Annelie Moukaddem Baalbaki.
Chapter 12 Communicating Customer Value Advertising and Public Relations Communicating Customer Value Advertising and Public Relations.
Elements in Promotional Mix Public Relations & Publicity Public relations – any activity designed to create a favorable attitude toward a business, its products, or its policies Publicity – a specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media. Elements in Promotional Mix Sales promotion – represents all marketing activities, other than personal selling, advertising, and PR, that are used to stimulate consumer purchasing and sales effectiveness Often a short-term incentive offered to encourage buying a good or service Examples? Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements.
PROMOTION ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC RELATIONS, THAT ARE USED TO STIMULATE CONSUMER PURCHASING AND. Chapter 17 Promotional Concepts and Strategies SECTION 17.1 The Promotional Mix 1 Marketing Essentials Chapter 17 Promotional Concepts and Strategies Section. 1 The Role and Impact of Marketing Marketing - all activities involved in getting goods and services from the businesses that produce them to the consumer. Planning the Promotion Planning the Promotion Advertising and Sales Promotion Advertising and Sales Promotion 2 Public Relations and Personal Selling. 15- 1 Definition Advertising ? Any paid form of nonpersonal presentation and promotion of ideas, goods, or.


Advertising, Sales Promotion, and Public Relations Chapter 16 PowerPoint slides Express version Instructor name. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its. PROMOTION Promotion is one of the market mix elements or features, and a term used frequently in marketing. The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public. Any form of communication a business or organization uses to inform, persuade, or remind people about its products and improve. Promotion Is persuasive communication Companies rely on promotion to inform people about their products and services. The Role of Promotion Promotion – is any form of communication a business organization uses to inform, persuade, or remind.
The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships.



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