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Regarding the text, pull-quotes have to be interesting, they have to provide some rich, important thoughts. If the pull-quote is copied from the main text move the pull-quote further from the place where the original text is residing. As a visual element they have to be instantly recognizable and different from the rest of the text on the page.
You can separate your pull-quotes with quote marks (often exaggerated in size), you can use horizontal or vertical rules, you can put them in a box with background color but whatever you do make a contrast from the rest of the text so that the pull-quotes are instantly recognizable as such.
The size of the font is not as important but it should be at least several points bigger than the body copy. By placing pull-quote in an empty column on the outside of the page you will create a very elegant layout. This placement of pull-quote will create a dynamic layout and will break the vertical lines. You can place pull-quotes at the top or at the bottom of the page, but this will not break up the body copy. If you place pull-quote between two columns don’t make it too wide because this can result in too narrow space on the outsides of the columns which can affect readability. Try not to place pull-quotes on top of the single column, because they can be mistaken for the headline.
Do not place pull-quotes between the paragraphs because they can be mistaken for a subhead.
Although it is the role of the copy editor to choose or write pull-quotes sometimes you can do it by yourself. Sometimes you won’t be able to do it right because awkward ragged lines may appear and you will need a help of the copy editor to adjust the text or rewrite it, but in most cases you will manage to correct the text flow.


Introduce tu correo electronico para suscribirte a este blog y recibir notificaciones de nuevas entradas. Determine the optimal font size for pull-quotes so that they always fill the entire available space.
Using regions, I’m able to dynamically determine the perfect font size regardless of text length or element dimension. Pull-quotes are matched to text that appears on each page (since you don’t want a pull-quote that corresponds to text on a previous or subsequent page). In the video, you can actually see the process in action for the first quote (all the quotes are actually being resized simultaneously, but only the quote on the first page is visible).
Pull-quote is a display element which is used to attract the reader and to break up long blocks of text.
They can be pulled directly out of the body text or they can be summarized, and it is the role of copy editor to find or write something interesting that will attract the reader. The size, color and texture of the pull-quotes has to be different from the surrounding text.
In my experience don’t go below 15 pt, but it all depends on the size and the look of the font you are using.
This is good because you will break large chunks of body copy so it can be easily digested by the reader.
To break the body copy instead of pull-quotes use some subheads and drop caps to spice up a page a bit.
For this you must have some experience in magazine publishing and you must have an understanding what will attract the reader! In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.


For example, in the two screenshots below, the first pull-quote is longer, and therefore requires a smaller font size than the one after it. Those named flows are used for the flow-into CSS property of the quotes, and the flow-from property of the pull-quote elements.
If I really wanted to polish the code, I would optimize the process by using an algorithm that could arrive at the optimal size faster, and I’d probably hide the quotes until they were the right size, but for the demo, I like the visual effect of them expanding.
Depending on the style and look of your publication, pull-quotes can have a calm, traditional design or you can create some extravagant looking pull-quotes. If you are on a tight time frame or your editor is not nearby, you can take some interesting (but it really has to be interesting) piece of text and use it as a pull-quote. Also, the resizing behavior is still a little buggy, so if you resize your browser window, you might get some unexpected results. This will create a dynamic layout and will break the vertical lines that can sometimes create a monotone layout. It is not quantum physics, just take some appealing and attractive sentence from the body copy. Additionally, you can use the CSS Object Model (CSSOM) to script regions in order to do some very cool things (more on this below). Pull-quote can be in one line across the whole page or even a spread or it can be arranged in several short lines.



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