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14.02.2015
Business Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference is reading on Kindle or iPad. The book is broken into 5 chapters, Canvas – which is the mental and physical model of how the authors Alexander Osterwalder and Yves Pigneur think about business.
Channels – Value propositions are delivered to customers through communication, distribution, and sales channels. Revenue Streams – Revenue streams result from value propositions successfully offered to customers. Key Resources – Key resources are the assets required to offer and deliver the previously described elements. Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise. In this chapter they provide examples from Telco industry, Private Banking, Toy maker Lego to Multi-sided businesses like Google, Apple. In this chapter the authors walk you through processes to arrive a enhanced design like Customer Insights, ideation,  providing an introduction to the value of visual thinking, how to use prototyping,  story telling, and Scenario Planning. The book provides you a detailed assessment of questions in which you have to provide plus or minus based on some very insightful categories.


Then they will take you through a SWOT based on the Canvas and an analysis adapted from Blue Ocean Strategy. What we usually think of as “memory” in day-to-day usage is actually long-term memory, but there are also important short-term and sensory memory processes, which must be worked through before a long-term memory can be established.
This model of memory as a sequence of three stages, from sensory to short-term to long-term memory, rather than as a unitary process, is known as the modal or multi-store or Atkinson-Shiffrin model, after Richard Atkinson and Richard Shiffrin who developed it in 1968, and it remains the most popular model for studying memory. It should be noted that an alternative model, known as the levels-of-processing model was proposed by Fergus Craik and Robert Lockhart in 1972, and posits that memory recall, and the extent to which something is memorized, is a function of the depth of mental processing, on a continuous scale from shallow (perceptual) to deep (semantic).
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Clipping is a handy way to collect and organize the most important slides from a presentation. It may be that I use many of the strategic models that the book integrates into their process. The different types of memory each have their own particular mode of operation, but they all cooperate in the process of memorization, and can be seen as three necessary steps in forming a lasting memory. It is often also described as the process of memory, but I have used this description for the processes of encoding, consolidation, storage and recall in the separate Memory Processes section.


Under this model, there is no real structure to memory and no distinction between short-term and long-term memory.
When I began thumbing through it I did what most readers do according to research, looked at the cover, identified the author, looked at endorsements, scanned forward then began on the first chapter. Then delving into questions like, how should your business model evolve in light of a changing environment? I could see there was something new about this book and how the authors thought about business models. It was clear that Business Model Generation was a book for visionaries, game changers, and challengers.



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