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This resource is designed for those unfamiliar with Digital Marketer (DM for short) — and for those salty DM veterans that want a refresher course on the foundational principles of digital marketing. Print this PDF version and tack it to the wall next to your workstation.  If you plan to execute this plan, you’ll need to reference it often. When you’re learning new tactics like Facebook Advertising, Google Analytics or SEO you’ll need to constantly remind yourself of the CVO process. Needless to say — getting clear on the desired outcome your offer delivers is fundamental to the success of your business. For example, we’ve done some consulting for a company that offers a product to parents of babies.
From having an AVERAGE DAY with a terrible bath time experience to making bath time a breeze. Average marketers only articulate what a customer will HAVE if they purchase their product or service.
Do you see how this copy clearly articulates how the product will move mom from a “Before” state of stress and unhappiness to to an “After” state of joy and happiness with baby? When rolling out a new offer, starting a new company or moving into a new market — keep it simple. We can teach you to drive traffic through tactics like blogging, Facebook Ads or email marketing but first you need to understand the system.
The goal, no matter which traffic source you choose, is to drive prospects into the CVO Funnel. Your traffic strategy (if the goal is acquiring new leads and customers) begins and ends with driving visitors into the CVO funnel. The next two sections (Offer a Lead Magnet and Offer a Tripwire) show you how to grow your business through the first of Jay Abraham’s methods, increase the number of customers. The Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information. Make no mistake, although no money changes hands, this is a transaction.  And, it is often the first transaction you will have with a prospect. The Lead Magnet is usually offered on a web page called a landing or squeeze page that is optimized to convert even cold traffic into leads. The Tripwire is an irresistible, super low-ticket offer (usually between $1 and $20 that exists for one reason and one reason only… to convert prospects into buyers. The goal of the Tripwire is to fundamentally change the relationship from prospect to customer.  The conversion of a prospect to a customer, even for $1, is magical. The most common way to make the Tripwire irresistible is by selling it at cost and, in some cases, at a loss to you. When you understand the rest of the Customer Value Optimization process you will understand how the Tripwire Offer is the single most powerful addition you can make to your business — even though you make no direct profit from it. Columbia House took over the music market by making an absolutely irresistible offer (13 records or tapes for $1) because they understood that acquiring a list of buyers is the name of the game.
Ok, now that you understand how to increase the number of customers, let’s talk about increasing the average transaction value per customer. Most businesses get nowhere by making Core Offers to cold prospects.  You’ll see your Core Offer sales explode with the addition of the Lead Magnet and Tripwire Offer.
Your competitors are making a Core Offer and trying to make a living from it.  You don’t need to make a dime from your Core Offer.
Remember, as Jeff Bezos says, your competitor’s margin is an opportunity.  It is your opportunity to, for example, spend more on traffic acquisition, conversion rate optimization or increase the value of your offers. It might stun you to find out that many of the most successful businesses in the world make no profit until they reach the next two stages, Profit Maximizers and Return Path. The second of Jay Abraham’s business growth methods is to increase the average transaction value per customer.  The Profit Maximizer does just that.
Most businesses don’t have Tripwire Offers and they don’t have Profit Maximizers.  They live and die selling cold prospects on their Core Offer. Best Buy sells laptops and plasma TV’s (Core Offers) on wafer thin margins you can’t resist and makes it up on warranties, installation and Geek Squad support (Profit Maximizers).
Amazon makes a Cross-Sell Profit Maximizer offer when they show you, “People that bought this product, also bought that product” to increase the Average Basket Value, also known as maximizing profit.
What could you be offering as an upsell or cross-sell?  What could you bundle with your Core Offer?  How can you incorporate a subscription or membership site into your business model? The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again. Because you have received their contact information through the Lead Magnet you have the ability to continue marketing.
You can offer new Lead Magnets, Tripwires, Core Offers and Profit Maximizers because you have permission to market to them or bring them back to the Tripwire, Core Offer or Profit Maximizer that they didn’t buy the first time around. The single most impactful action you can take right now is to set up what I call The Machine. Lesson 5 – Doubling Your Profit – Do you know the 3-word phrase that can DOUBLE your average profit per customer?

This course is ABSOLUTELY FREE and, if you’ve read this far, I know you will be absolutely stunned by the value you will receive from these lessons. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries. The funnel makes sense, but I am trying to figure out how this applies to pure service businesses (e.g. Thanks Ryan, this really helped me think about setting up a clear business model to follow in my business plans.
After getting married three years ago and having to pay for a caterer, I realized that I could make money doing this. A simplified Website Design Editor, featuring drag-and-drop design functionality, professional templates and pre-populated copy. Email marketing: Use Newsletter Broadcast to promote your business with targeted specials, help drive traffic to your site, and help deepen customer relationships with automated campaigns, tracking and email design. Search-engine submissions: SitePromotion is an intuitive search-engine submission tool that allows you to submit your website to leading search engines, such as Google, Yahoo!
Website analytics: See where your customers are coming from and how they found you with advanced analytics.
Sign in to your Comcast Business online account and select Websites from the Manage Services menu. SitePromotion is a tool that submits your site to all major search engines, so customers searching will be able to find you. Instructions to integrate your domain name with your email, SharePoint and Comcast Business web hosting services. Find out how to register a new custom domain name for use with your Comcast Business email and website.
Symantec, the Symantec Logo, the Checkmark Logo, and Norton, Norton 360 and Norton by Symantec are registered trademarks of Symantec Corporation ©2014 Symantec Corporation. By understanding the risks and types of fraud, you are in a much better position to protect yourself and your company from cyber criminals and identity thieves. The best way to ensure your target market sees your ad is to drop it right into their lapa€”or email inbox!
Your days of wearing a sandwich board and walking around in front of your business are over!
There are as many reasons to advertise on the web as there are ways to promote your business there. When youa€™re just starting out with a new business, you probably lay awake at night wondering if youa€™re making the most of your resources and opportunities. This tips are easy to implement and wona€™t cost you anything extra from your web hosting company. Don't make the mistake of thinking that your web-based business shouldn't be run like a 'brick-and-mortar' business. Many small business websites suffer from a multitude of flawed design and process elements that greatly limit the websites' effectiveness and usability. Sadly that is not the case, and those good intentions typically make a website unattractive and harder to use.
Many Web designers try too hard to make their website stand out visually, and that usually leads to websites that are overly distracting and confusing (think flashing lights or animated gifs). There’s no greater Web design failure than preventing certain devices, operating systems, or browsers from accessing your website.
In the world of Web design, it's hard to imagine anything more annoying than being bombarded by noise upon visiting a website.
The checkout process is the final and often largest hurdle that separates your website from its visitors’ money. A confusing or overly complicated checkout process can drive away even the most determined-to-buy customer. One with low transaction and interchange fees will prove cost-effective as well, so this step benefits both your customers and your budget, too. Owen Andrew is a journalist and tech enthusiast who has written for numerous publications, both in print and on the Web. Do you have a comment or question about this article or other small business topics in general? Great marketers speak to how a customer will FEEL, how their AVERAGE DAY will change and how their STATUS will elevate. However it’s important not to let that get you down and to instead think of ways to find success regardless of that fact. Build Websites (For Other People) – Okay so you need some HTML skills for this one, but if you happen to have those then you can target small local businesses to give them a web presence and the marketing advantages that come from that. Become a Gardener – A gardener is a great practical business and one of the top ten easy business ideas that really anyone who’s in good health can do.
Buy and Sell on eBay – Like the rest of these top ten easy business ideas, this is something you can start doing right away.

Sell Crafts – This is one of the top 10 easy business ideas because it’s also good fun. Become a Driving Instructor – It takes a bit of training, but if you can spare the investment of time and money this is easily one of the top 10 easy business ideas and is very flexible allowing you to take on as many clients as you like.
Become a Builder – Many builders are self employed so if you’re an out of work labourer then look for houses that need work and try knocking on their door. Become a Hairdresser – One of the most common of these top 10 easy business ideas and one that you can do on the side or as a stand alone business.
Be a Proof Reader – One of the lesser practised top 10 easy business ideas, and perfect for this very reason – there’s not much competition. Make a Website – Making a website can be done easily from home and costs next to nothing making it the winner of this count-down of the top 10 easy business ideas.
It is extremely well known that transforming a passion into a business is the key to success. Put your company online, and reach out to new customers with help from web-hosting services.
If you activated a website with this tool prior to March 1, 2013, you will have access to both SiteBuilder and Website Builder.
Those qualities combine to drive visitors away from your website and into the arms of your competition. If you're in the process of creating a website for your small business, take heed and avoid them. An overgrown website suffers from several key problems, the first of which is it slows down. Short of boasting exemplary organization and design, that added bloat invariably leads to a website that requires more clicks before potential customers reach your products and the opportunity to buy them. You don’t need to re-invent the visual wheel for your website to stand out or be productive. Test and configure your website for each of these many options: Windows, Linux, Mac, Opera, Safari, Firefox, Chrome, and mobile devices.
It’s also one of the best times to become an entrepreneur and to make it yourself and this will both help the economy and get you out of a rut. Buy items cheap on eBay or in wholesale – or even from car-boots – and then sell them for more at a profit. Take a hobby that you currently enjoy and turn it into a profit making business by selling on eBay, at markets and through your own website. Start off by advertising to your friends and family and then hopefully you’ll get contacts from there. Again marketing is easy through things like shop windows and notice boards and by word-of-mouth.
Profit comes from selling your own goods, affiliate goods and advertising and you can market through any social media sites. So in some countries, maybe becoming a driving instructor is quite difficult, while in others it’s a piece of cake. It won’t help you if you are not passionate about anything in this top ten easy business ideas list.
These top ten easy business ideas can help some people think about other ways to improve their income too. If you already have a website, and it contains any of these offenders, make note to get rid of them ASAP. While it may not seem like much, even a few extra seconds of loading time could be enough to send visitors fleeing for the faster-loading hills of another website. And each extra click you force them to make is another opportunity for them to abandon your website. Aim for pleasant simplicity and let visitors focus on the content and the products—not the flashy gimmicks surrounding them. Customers just want to buy their products, and they don’t want to answer a million questions to do so. I have some options, but maybe your post about top 10 easy business ideas will inspire me more.
Use adsense or other monetisation methods and there are chances for you to earn some extra cash.
This should include, among other things, the ability to change text size within the browser without breaking the site’s layout.
More than half of all customers will simply abandon their cart when confronted with payment issues—and likely never return.

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