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16.03.2014
Savvy Londoners are turning to Shurgard’s self storage units for keeping those precious personal belongings secure and critical company files safe. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical.
The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business?
We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly.
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing.
Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly.
The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc.
Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web.
While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements. Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. If you’ve been at the content marketing game for a while, you probably agree with Rand.
At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us. We recently dug through three years of content marketing campaigns and asked: What factors increase content’s ability to earn links? We analyzed campaign data from a sample of 345 Fractl campaigns that launched between 2013 and 2016. We looked at the relationship between the number of placements and the content’s topic, visual assets, and formatting.
Which content elements can increase link earning potential?The chart below highlights the largest differences between our high- and low-success campaigns. The data confirmed our assumptions about why some content is better than others at attracting links, as all four of the above characteristics were present in some of our biggest hits.
Content that evokes a strong emotional response is extremely effective at earning links.Emotional impact was the greatest differentiator between our most successful campaigns and all other campaigns, with those that secured over 100 placements being 3 times more likely to feature a strong emotional hook than less successful campaigns. Our Truth About Hotel Hygiene earned more than 700 placements thanks to a high "ick" factor, which gave it emotional resonance paired with universal interest (most people use hotels). Use rankings and comparisons to fuel online discussion.Contrast was a recurring theme in our high-performing campaigns, with strong contrasts achieved through visual or numerical comparisons. Comparing Cortana was a hands-on study for which participants gave a command to their virtual assistant and rated their satisfaction with the response. The Airport Rankings campaign looked at which airports offered the best and worst experiences, based on data including the volume of canceled flights, delays, and lost luggage.
Pro tip: Side-by-side visualizations pack a high-contrast visual punch that helps drive linking and social shares. The Most Popular Concert Drugs, one of our most successful campaigns to date with nearly 1,900 placements, examined the connection between music festivals and drug mentions on Instagram.
As with the example above, pairing a geographic angle with Instagram data proved to be a winning formula for the Most Instagrammed Locations campaign.
Include pop culture references to pique audience interest.Our campaigns with more than 100 pickups were nearly twice as likely to incorporate a pop culture theme than our campaigns with fewer than 20 pickups. Trending pop culture phenomena are best for making your content feel relevant to the current zeitgeist (think: a Walking Dead theme that appeals to fans of the show while also playing up the current cultural obsession with zombies). Fictional Power Sources looked at which iconic weapons, vehicles, and superpowers featured in movies were the most powerful. Pro tip: To increase the appeal, feature a range of pop culture icons as opposed to just one, such as a list of movies, musicians, or TV shows. Earning high-quality links is just one benefit of creating content that incorporates high emotionality, contrast, broad appeal, or pop culture references. In particular, emotional resonance is a key ingredient, not only for earning links but also for getting your content widely shared. How can you ensure these elements are incorporated into your content, thus increasing its linking and sharing potential?
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Nar du ser et sted, du godt kan lide, kan du gemme det pa en liste, sa du kan finde det igen senere. Eventyret venter lige rundt om hjornet Uanset hvem du er og hvad du soger, sa starter det her.
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There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit.
To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign.
The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win. It also included a pop culture theme that appealed to a niche audience (video game fans) while also resonating with a broader audience. The surprise factor added an additional layer of emotionality to the already emotional topic of women’s body image issues, which helped this campaign get nearly 600 placements. So we’ve proven emotionally provocative content can attract a lot of links, but what about high-quality links? Campaigns for our travel, entertainment, and retail clients tend to have a high average domain authority per placement since these verticals naturally lend themselves to content ideas with mass appeal. More than half of our highest-performing campaigns centered around a ranking or comparison, compared to just a third of our lowest-performing campaigns.
Comparing the three most widely used smartphone assistants attracted the attention of techies (especially Apple fans) as well as the broader public, since most people have one of these assistants on their smartphone. Local publishers loved this campaign; many focused on the story around how their regional airport fared in the rankings. This type of contrasting imagery is extremely powerful visually since it’s easy to process. Did you notice a majority of the broad-topic campaigns with a high domain authority listed above also had a geographic angle?
We’ve had multiple geo-focused campaigns featured on national and local news stations simply because they saw the story getting covered by online media. Content that ties in pop culture is primed for targeting a niche of dedicated fans who will want to share and discuss it like crazy, while it simultaneously resonates on a surface level for many people. If your audience falls within a certain age bracket, consider what would be nostalgic to them. By featuring a lot of older TV shows, this campaign had a high nostalgia factor for audiences familiar with classic ’90s sitcoms.
This adds to the range of pop culture fans who will connect with the content, rather than limiting the potential audience to one fan base.
We’ve also found these characteristics present in our campaigns that perform well in terms of social sharing. Our campaigns that received more than 20,000 social shares were 8 times more likely to include a strong emotional hook than campaigns that received fewer than 1,000 shares. In a previous post, I walk through exactly how we create campaigns like the examples I shared above.
I'd love to hear your thoughts on which content elements attract the most links and shares. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list.
Please keep in mind that when adding image ads, Google usually puts those through a review process. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process.
In terms of links, a placement could mean dofollow, cocitation, nofollow, or text attribution. To date, this campaign has amassed nearly 900 placements, including links from high-authority sites such as BuzzFeed, Huffington Post, MTV, and Vice Motherboard. This study definitely surprised readers with a shocking finding: The nicest hotels had the most germs. We found a correlation between high average domain authority and content topics with mass appeal. A nofollow link on a high-authority site can lead to syndication on hundreds of other sites that will give dofollow links. Pitting two or more things against one another fuels discussion around the content, which can lead to more placements.
Since most travelers have lived through at least one terrible airport experience, the content was extremely relatable too.
In addition to broad appeal, geography-focused topics help attract interest from international and regional publishers, thus securing additional links. Geek-culture themes, such as comic books and sci-fi movies, tend to attract a lot of attention thanks to rabid fan bases. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts.
Broad topics appeal to a greater range of publishers, thus increasing the number of relevant high-authority sites your content can be placed on. These are the types of questions we ask, and then we use the related data to create better content.


The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line.
And like any real estate, content is an asset you create for your company, not a cost center.. THESE VERY SAME ENFORCEMENT AGENCIES, WHO HAVE SWORN TO PROTECT AND SERVE, OUR COUNTRY, AND CITIZENS ,ARE BUT SOME, OF THE CORRUPT,GREEDY TRAITORS .ENGAGED IN THE TYRANNY AND TORTURE.
Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3.
Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content. The school district has moved to a biometric identification program, saying students will no longer have to use an ID card to buy lunch.A  BIOMETRICS TO TRACK YOUR KIDS!!!!!i»?i»?A TARGETED INDIVIDUALS, THE GREEDY CRIMINALS ARE NOW CONDONING THEIR TECH! Paul Weindling, history of medicine professor at Oxford Brookes University, describes his search for the lost victims of Nazi experiments.
The chairman of the board at ESL a€” then proprietor of the desert wasteland in Nevada known as a€?Area 51a€? a€” was William Perry, who would be appointed secretary of defense several years later.
EUCACH.ORG PanelIn a 2-hour wide-ranging Panel with Alfred Lambremont Webre on the Transhumanist Agenda, Magnus Olsson, Dr. Henning Witte, and Melanie Vritschan, three experts from the European Coalition Against Covert Harassment, revealed recent technological advances in human robotization and nano implant technologies, and an acceleration of what Melanie Vritschan characterized as a a€?global enslavement programa€?.Shift from electromagnetic to scalar wavesThese technologies have now shifted from electromagnetic wave to scalar waves and use super quantum computers in the quantum cloud to control a€?pipesa€? a reference to the brains of humans that have been taken over via DNA, via implants that can be breathed can breach the blood-brain barrier and then controlled via scalar waved on a super-grid.
Eventually, such 'subvocal speech' systems could be used in spacesuits, in noisy places like airport towers to capture air-traffic controller commands, or even in traditional voice-recognition programs to increase accuracy, according to NASA scientists."What is analyzed is silent, or sub auditory, speech, such as when a person silently reads or talks to himself," said Chuck Jorgensen, a scientist whose team is developing silent, subvocal speech recognition at NASA Ames Research Center in California's Silicon Valley. We numbered the columns and rows, and we could identify each letter with a pair of single-digit numbers," Jorgensen said.
People in noisy conditions could use the system when privacy is needed, such as during telephone conversations on buses or trains, according to scientists."An expanded muscle-control system could help injured astronauts control machines.
If an astronaut is suffering from muscle weakness due to a long stint in microgravity, the astronaut could send signals to software that would assist with landings on Mars or the Earth, for example," Jorgensen explained.
These are processed to remove noise, and then we process them to see useful parts of the signals to show one word from another," Jorgensen said.After the signals are amplified, computer software 'reads' the signals to recognize each word and sound. Our Research and Development Division has been in contact with the Federal Bureau of Prisons, the California Department of Corrections, the Texas Department of Public Safety, and the Massachusetts Department of Correction to run limited trials of the 2020 neural chip implant.
We have established representatives of our interests in both management and institutional level positions within these departments. Federal regulations do not yet permit testing of implants on prisoners, but we have entered nto contractual agreements with privatized health care professionals and specified correctional personnel to do limited testing of our products. We need, however, to expand our testing to research how effective the 2020 neural chip implant performs in those identified as the most aggressive in our society.
In California, several prisoners were identified as members of the security threat group, EME, or Mexican Mafia.
They were brought to the health services unit at Pelican Bay and tranquilized with advanced sedatives developed by our Cambridge,Massachussetts laboratories. The results of implants on 8 prisoners yielded the following results: a€?Implants served as surveillance monitoring device for threat group activity.
However, during that period substantial data was gathered by our research and development team which suggests that the implants exceed expected results. One of the major concerns of Security and the R & D team was that the test subject would discover the chemial imbalance during the initial adjustment period and the test would have to be scurbbed.
However, due to advanced technological developments in the sedatives administered, the 48 hour adjustment period can be attributed t prescription medication given to the test subjects after the implant procedure. One of the concerns raised by R & D was the cause of the bleeding and how to eliminate that problem.
Unexplained bleeding might cause the subject to inquire further about his "routine" visit to the infirmary or health care facility.
Security officials now know several strategies employed by the EME that facilitate the transmission of illegal drugs and weapons into their correctional facilities.
One intelligence officier remarked that while they cannot use the informaiton that have in a court of law that they now know who to watch and what outside "connections" they have.
The prison at Soledad is now considering transferring three subjects to Vacaville wher we have ongoing implant reserach.
Our technicians have promised that they can do three 2020 neural chip implants in less than an hour.
Soledad officials hope to collect information from the trio to bring a 14 month investigation into drug trafficking by correctional officers to a close. Essentially, the implants make the unsuspecting prisoner a walking-talking recorder of every event he comes into contact with. There are only five intelligence officers and the Commisoner of Corrections who actually know the full scope of the implant testing. In Massachusetts, the Department of Corrections has already entered into high level discussion about releasing certain offenders to the community with the 2020 neural chip implants.
Our people are not altogether against the idea, however, attorneys for Intelli-Connection have advised against implant technology outside strick control settings. While we have a strong lobby in the Congress and various state legislatures favoring our product, we must proceed with the utmost caution on uncontrolled use of the 2020 neural chip. If the chip were discovered in use not authorized by law and the procedure traced to us we could not endure for long the resulting publicity and liability payments. Massachusetts officials have developed an intelligence branch from their Fugitive Task Force Squad that would do limited test runs under tight controls with the pre-release subjects.
Correctons officials have dubbed these poetnetial test subjects "the insurance group." (the name derives from the concept that the 2020 implant insures compliance with the law and allows officials to detect misconduct or violations without question) A retired police detective from Charlestown, Massachusetts, now with the intelligence unit has asked us to consider using the 2020 neural chip on hard core felons suspected of bank and armored car robbery. He stated, "Charlestown would never be the same, we'd finally know what was happening before they knew what was happening." We will continue to explore community uses of the 2020 chip, but our company rep will be attached to all law enforcement operations with an extraction crrew that can be on-site in 2 hours from anywhere at anytime. We have an Intelli-Connection discussion group who is meeting with the Director of Security at Florence, Colorado's federal super maximum security unit. The initial discussions with the Director have been promising and we hope to have an R & D unit at this important facilitly within the next six months. Napolitano insisted that the department was not planning on engaging in any form of ideological profiling.
I will tell him face-to-face that we honor veterans at DHS and employ thousands across the department, up to and including the Deputy Secretary," Ms. Steve Buyer of Indiana, the ranking Republican on the House Committee on Veterans' Affairs, called it "inconceivable" that the Obama administration would categorize veterans as a potential threat.



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