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25.12.2014
While the public may be enjoying Storage Wars, response to the show from storage facility operators has been mixed to negative. Anyone involved in the storage industry has probably encountered this when they mention their line of work.
Rather than responding to these questions with a diatribe about the annoyances of the show to the storage industry, however, Robert turns the conversation around to positively promote his own storage facility. “It allows me to say yes, but also to tell them that we allow a lot of small businesses a way to store their stuff and offer a variety of other services,” he said. Most people perceive self-storage facilities based off what they see on Storage Wars, but auctions are a small part of the storage industry. The next time someone mentions Storage Wars, take that as an opportunity to talk about what else your storage facility does. Strangely enough, Storage Wars can also aid in the problem of unreachable delinquent tenants.
If you’re worried about delinquent tenants, bringing Storage Wars into the conversation may help make the consequences of unpaid rent more urgent and real. It’s also valuable to familiarize yourself with websites like Pinterest and Tumblr, where a huge percentage of users are interested in neat collectibles, various knick-knacks, and quirky DIY projects. Again, if you feel you will not be overwhelmed by bigger crowds, harness the excitement and interest generated by shows like Storage Wars and Auction Hunters.


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Because the shows are staged to make the odds of striking gold look high, overeager first-timers end up crowding real-life auctions and may very well overwhelm small operators.
This week, we’ll be looking at how Storage Wars can help promote your auctions and facilities, so you can use storage auction shows for good. Channel the interest and enthusiasm for Storage Wars as a segue to educate and endorse your services. Since the show aired, Robert told me response levels have greatly improved for his facilities. Also consider using social media and web marketing to reach out to people who may not regularly attend your auctions.


Create a Pinterest board with cool items found at previous auctions, or simply use it to collect images of antique finds that get local viewers excited and inspired enough to check your auction out in the future. This white paper identifies major trends and best practices in rate management, occupancy analysis, rental contracts and profit management.
Attendees hoping to score big end up driving bids to unreasonable levels and forcing regular auction attendees away.
There’s no doubt that the incredible presence of storage auctions in pop culture has increased the public’s awareness of storage facilities in general. All of a sudden, your previously calm self-storage facility has become the new hotspot for curious and fervent fanboys aspiring to be as casually successful as Barry Weiss.
Make it sound interesting, fun, and exciting— capitalize on the idea of hidden treasures, interesting antiques and unique knick-knacks.



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