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admin 25.10.2015

The new NYC Taxi graphic package, including fare panel, the NYCTAXI sticker, the medallion number and a checker stripe decal. By now you must know the story and read the überhyper-linked series in the City Room section of The New York Times whose sole focus was to ridicule the new logo. And as an endorser of our city, I can’t think of a bolder statement that could have been made. Pre-sale ticket prices for the Brand New Conference in Nashville on September 15 a€“ 16 available until early May. Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. New York City has launched a new global campaign to persuade people to visit as it tries to hit its ambitious annual visitor target of 50 million by 2012.
The city, which is the most popular tourist destination in the United States, unveiled its “See More.
By focusing on all five boroughs of New York City (Manhattan, Brooklyn, Queens, The Bronx and Staten Island), the campaign is expected to further broaden the appeal of lesser-known areas such as Brooklyn.
The $30 million campaign includes partnerships with American Express, American Airlines and Travelocity, who will offer promotional packages to the city including double Membership Reward points from American Express, flight deals from American Airlines and travel deals from Travelocity.
As well as television spots, printed material and online adverts, visitors will be able to connect with the city on Twitter and Facebook as well as downloading specific itineraries for family, gay, shopping or one- or two-day trips at the campaign’s microsite. However, tourism officials say that the city is well on its way to meeting the 50 million by 2012 target set by mayor Michael Bloomberg, leaving Orlando, the nation’s second most popular destination, trailing in its wake. LUXUO list all kind of luxury items, from estates, boats and watches, to the most expensive gadgets. With a growing number of people eating out on a regular basis, many may be surprised to find that a single meal can contain more than the recommended caloric intake for an entire day.

One of the health risks of over-consumption is diabetes which the DOH’s ad campaign heavily targets. To combat this trend, one of the new posters displays three soda cups that triple in size over time. To reach the maximum number of people, the four different poster designs feature text in both English and Spanish. Please note that gratuitous links to your site are viewed as spam and may result in removed comments. Get your daily fix of the hottest celebrity photos on red carpet, in bikini, on vacation and fashion photos from the red carpet, awards shows, events and more.
When in reality it should fall on Smart Design who, even if their work was done pro-bono, failed in wrangling their clients into a cohesive solution.
As has been discussed here, every city needs a logo, so how in the world would you brand New York City?
Can't get a break no matter how hard they try — and lord knows that if anyone tries hard, maybe a little too hard, it's Wolff Olins. An estimated 57% of adult New Yorkers suffering from obesity, and two out of every five New York City elementary school children remain overweight or obese, which has prompted the NYC Department of Health‘s (DOH) newest ad campaign. For those who take lunch at a chain restaurant, an estimated one-third consume more than 1,000 calories — half the recommended daily intake. An estimated 10% of New Yorkers have been diagnosed with type 2 diabetes which can lead to blindness, kidney failure, and amputations. A photo in the background blatantly illustrates the health consequences of such increases- an anonymous amputee sits in the background, one leg missing with crutches by his side. The packet includes information regarding daily calorie needs, tips on how to cut back on sugary drinks, the importance of making physical activity a daily routine, making smart choices when eating out and how to create a healthy and balanced meal for both adults and children.
We all know (and most, not me) hate the London 2012 identity and pretty much everyone is baffled by the Wacom color thingie, but it’s perhaps the new New York City taxi logo that everybody, at least in the (212) area code, has hated the most.

Part of this included the redesign of the exterior of the taxi which, in the original presentation, did not include the NYC lettering, nor the T in a circle.
An eclectic, loud, diverse, affluent, changing city where every five blocks are different from the next five ad infinitum. So even if one of its drawbacks is that it doesn’t look good against mediocre graphics designed by someone else, this logo for NYC should give Wolff Olins a break. We all know (and most, not me) hate the London 2012 identity and pretty much everyone is baffled by the Wacom color thingie, but it's perhaps the new New York City taxi logo that everybody, at least in the (212) area code, has hated the most.
Billboards and print ads in several publications support the growing bike movement in New York City. The new ads, which fall in-line with the DOH’s anti-soda ads and other public health campaigns, urge New Yorkers to be more aware of portion sizes or face devastating consequences.
For obese children and adolescents, it can be very difficult to overcome over-consumption habits as an adult and health consequences often manifest at a young age. The hope is that the campaign will provide New Yorkers with the necessary information to make healthier decisions and improve public health.
It’s a shame really, because this NYC logo might be the best thing to (graphically) happen to New York City, since everyone else declared their love for it. And this is how the logo came to be: An unfortunate mishmash of city politics, disparate ideas and a severe case of mixing oil and water. Probably any of these solutions could work, but none would be as memorable or as inclusive of the flavor, smell and texture of New York as this logo promises to be.

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