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admin 22.09.2013

Design Republic has recently completed the design of a new office space in New York City for popular review website Yelp. Yelp has become a peerless leader in helping city-dwellers answer the question of “Where to go?” The company has established itself as the go-to mobile app to guide people of all ages, in cities across the world, to explore the best of what their communities have to offer.
When Yelp initiated their relocation into 11 Madison Avenue, Design Republic quickly noted the sprawling 80,000 RSF floor plates of the two floors they were to assume—immediately presenting the question of how to make the space manageable. You are led to each neighborhood by its appropriate subway line, color-stained into the exposed concrete floor. A coffee shop with on-staff baristas welcomes you into a night bazaar themed cafe with the flexibility to open into a large training room for all-hands events.

In all, we approached the workplace design for Yelp very distinctly; the connections that Yelp provides those living in New York should be reflected in their office space. In a dense city of millions like New York, the myriad options for virtually any service are dizzying. A kegerator bar can be found just around the corner, with a rotating selection of craft beers and a lounge evocative of the historic NYC High Line. This playfully branded space embraces exploration, a sense of community, and finding your new favorite place to meet up with coworkers.
By offering filters (such as borough, neighborhood, restaurant, cuisine), and with over 77 million local reviews, Yelpers create easily navigated and comfortable communities within massive cities.

Yet another hangout zone is a subway inspired gaming zone, mimicking the seating of several train line interiors. The challenge presented toDesign Republic was not only preserving that energy, but almost doubling the head count to a total of 900 employees. These communal spaces help to provide breathing space between neighborhoods—not to mention the obvious fun factor they add to the work day.

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