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Categories: Tattoo Fonts | Author: admin 05.11.2014

Follow this logo design process walkthrough to see the making of a cubist style logo design made up of lots of detailed vector facets.
Curved lines can lead to the profile being mistaken for a seagull or a pigeon, so stick to sharp lines to relate to that predator nature of ravens and crows. Once you’re happy with your overall silhouette or profile open up Adobe Illustrator and draw your outline with the pen tool using simply clicks.
The design we’re creating is based on the cubist style to spice up the design with some fancy effects. Select both the compound path lines and the overall outline and hit the Divide option from the Pathfinder palette. Set up a series of colour blocks to form a simple palette, then fill the individual shapes of your cubist design with these colours. Replace all the flat colour segments with their gradient counterpart, then go through each individual shape with the Gradient tool to adjust the direction of the gradient flow.
The full colour logo will be the primary design used in most situations, but it’s always worth creating flat and mono versions for ultra small sizes or when inverted on a black background. All the designs can then be exported and compiled into a complete package and handed over to the client. Access All Areas members gain instant access to 100s of premium design resources & source files.
Did you know you wanted to go the cubist route before you started sketching or was that decision made after you decided on the bird to use (obviously the silhouette) ?
Those colors, along with the minimalistic look make that logo a perfect example of clean and simple design. The logo style graphic we’ll be creating is made up of four colourfully striped ribbon style elements.
Give each of the squares a colour fill according to the palette then stretch them by dragging the lower most handle vertically while holding Shift. For the final shape we want one end to be tucked under the previous shape, but the other end over the top of the next shape.
Carefully align the two pieces to give the impression of a single line, but send the last piece to the top of the stack with the CMD+Shift+] shortcut.
Select all the objects with the same colour fill then use the Eyedropper tool to switch the solid colour for the gradient. All the gradients are currently flowing horizontally, but we can adjust the angle manually with the Gradient tool.

The subtle gradients are already bringing the design to life in comparison to the flat solid colours. Give this new rectangle a gradient fill from black to transparent, then adjust the Transparency to Multiply at 30%. Copy, rotate and position this new rectangle carefully into place where each edge intersects the next to create subtle shadows. Use the same black to transparent fill to create a circle, but change the gradient from linear to radial.
Squash this circle down then position it underneath the main logo graphic to give the impression of a three dimensional scene. Good balance of colour – and gradients is always something I never find intuitive when using Illustrator. Not only will we be creating the actual design in Adobe Illustrator, but I’ll also be describing the whole logo design process in this tutorial, from the initial sketches right through to finishing off the final design. The design is based on a fictional brand or company named Raven, but the whole process is the same for a live client (just without the infinite cycle of changes and revisions!). Our fictional brand of raven is simply going to be based on the Raven breed of bird, but for live projects you may need to brainstorm ideas on how to visually represent a company’s values. Don’t go too far though as any tiny facets will be lost at small scales, which is generally how logos are used. Positioning the raven symbol facing away from the type leaves an awkward space between the two elements, whereas the breast and head naturally surround the first letter when it’s faced in the opposite direction. The tracking is also increased to increase the spacing between each letter to match the whitespace between the two objects. The final layout shows the full colour primary logo, the flat and mono versions and the cubist style pattern, which could be used in any additional branding, such as the website design, business cards or stationery. I was trying really hard to get this effect but failed and went ahead and handed over a logo I wasnt happy with. When i seemed to be hoping really challenging for getting that consequence although was unable in addition to journeyed onward in addition to handed over some sort of brand When i wasn’t very happy with. Despite being a typical logo style icon, we don’t have a live client for this particular design.
The four pieces are interweaved to create a kind of pseudo Penrose Stairs type illustration. Hit enter on the keyboard to bring up the Move command and enter 5mm in the Horizontal field.

Colour pick samples from the original swatch, but adjust the gradient handles with light and darker tones. Even though we didn’t have a live client for this project, hopefully the Illustrator tips and techniques will help you create great looking vector logos designs for your future clients. Another tip: Markzware FlightCheck can preflight, collect and package Adobe Illustrator files. I just hope this actual mark isn’t going to be popping up as a logo all over the web!
I even picked up a few tips along the way, such as using the Outline mode to properly align objects, and the fact that you can line up gradients on several objects at the same time without changing the colors of the gradients. With all of the latest tweaks, using the Windows Start screen is not the chore it used to be but some people still prefer using the desktop to reach their apps. You are now free to customize the shortcut in any way you want and place it somewhere that is convenient for you. We’ll first create the full colour logo in all its glory with gradients and effects, then tone back the logo to create flat and mono versions to provide a versatile design for use in any situation. Sketch out a some basic raven poses to find a typical profile that would be easily recognisable at small scales. The more realist styles with the straight leg of the letter R seem to have a more modern and stylish appearance that suits the straight lines of the logo symbol.
The tutorial is aimed towards giving you insight into actually making the cool graphic as oppsed to the full logo design process. The addition of subtle gradients and shadows really helps bring the design to life by adding depth and a third dimension. If you are one of those people, you can create a shortcut for the app and then place it wherever you like, including the taskbar for quick and easy access. We’ll use various tools and techniques in Adobe Illustrator to create a great looking vector based design complete with subtle gradients and shading.

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