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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Customers are flocking to new channels of communication and companies are adopting customer centric practices. Clipping is a handy way to collect and organize the most important slides from a presentation. Today’s customers are bypassing the telephone, the contact form, and even email in favor of more immediate channels of communication. With so many shopping options--online and in-store--customer service matters more than ever. Zogby Analytics, in partnership with MSN, recently released its seventh annual customer service survey, which ranked about 150 brands by customer satisfaction from a survey of more than 1,500 consumers.

These brands are the creme de la creme--the companies with the highest percentage of "excellent" responses.
Over 80 percent of respondents ranked Lowe's as "excellent" or "good," in part because of the company's commitment to honoring customer service requests both in-store and through their online channels. The volume and speed of communication has quickened at breakneck pace, and customers expect questions and comments to be answered and acknowledged quickly. It all starts with making the commitment to providing responsive and personalized customer service. The customer service counter is a great place to ask for extra coupons, look up past purchases without a receipt, and learn about the rewards (like American Express cash back bonuses) offered through your membership. To make it into the final results, each brand had to have reports from at least 500 respondents who have interacted with the brand in the last year, says Chad Bohnert, Zogby's chief marketing officer.

Customer service, he adds, boils down to two factors--how well are customers getting problems resolved and what is the company doing to minimize customer service issues? The company has also made it easier for DIYers to ask questions in person about projects they've found online by equipping stores with wifi and associates with iPhones reports the Los Angeles Times. Based on feedback from our customers, product experts and service industry leaders, we’ve pulled together 10 of the best customer service best practices.

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