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Your website is the primary point of contact with your event and is your most important marketing tool.
If you care about selling more tickets, attracting exhibitors and bringing in sponsorship then you need to have your eye on your most important marketing tool: your event website.
Do you have a website that will attract attendees and compel them to invest their time and money in your event? The loser’s website is sloppy, unattractive and most people won’t waste their time reading the content.
There is nothing inherently wrong with this cookie-cutter approach, especially if you have found a formula that works. The functional website has really got to grips with the fundamentals of good website design.
The functional website will certainly be adaptive, meaning it will look good on all screen sizes and devices.
The social website taps into the fundamental human need to communicate and connect with others. The social website includes lots of ways for people to participate and makes it easy for people to like, follow and interact. The social website is constantly talking to its visitors, pushing out fresh content by way of news, tweets and a blog.
A word of warning: If you decide to create a social website you must be prepared to invest the time and energy into keeping the social buzz alive. Last week I found myself sitting at my desk trying to decide whether to spend $1800 on a conference ticket. Chip and Dan Heath in their book “Made to Stick” outline a series of principles for having creating “sticky” content.
Simple yet unexpected: You need to create a simple message that conveys the essential reason why people should attend your event. IM Creator is a simple and effective online tool that has the great capability to build an fantastic website in just few minutes that too for free of cost. The website you create using IM Creator is already Google friendly you no need to hire any SEO expert or SEO specialist to get you’re SEO work done.
You just need to go to their website and choose the design whichever you like or if you want to start an website from blank, they also have the best tools to get you started creating website from the starting stage. Next after choosing an amazing template or design for your website, now you can customize it with great content, unique text, attracting pictures and embed stunning videos on your website to make it more glamorous so that people can like your website .
Once you’re done creating your website, then you can publish the website on the internet which you have created using IM Creator by linking it to an existing domain or by purchasing a new domain name for your website.
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Both provide simple, elegant slideshows fully compatible with our websites and they’re completely free! They also have a similar build process, in that you just go to the respective site, upload your images and they generate a string of code.
Even if moonfruit do it, I doubt that will be better than 3rd party creators which are specialized for it.
I’m going to teach you how to set up a small business website using a tool call WordPress. Host: Website hosts are essentially companies that keep servers (computers) hooked up to the internet all the time so that people can access your website. To get your domain and host all wrapped into one simple, affordable service (as low as $4 per month!), head on over to Arvixe Hosting. No matter which hosting service you signed up with, you should have received an email with your hosting information, like your username, password, cPanel information, etc. I’ve written a really helpful, in-depth guide to picking your website theme, which you can find here. Once you’ve got your theme downloaded, it’s time to install it in WordPress to make your website look awesome!
Depending on the theme you chose, adding and editing content will work just a little differently. WordPress Codex – The WordPress Codex is a great place to get acquainted with the content creation and editing process.

Great post and very helpful to people who are daunted by the prospect of building a website for their own business.
This makes it look quite simple though and the steps laid out seem straight forward enough. I see any questions I have pertaining to it I’ll be referring to you for some help, thanks for advice. I can vouch for this post, If you looking to create your first website this definitely takes you by the hand and shows you exactly how to get started. Until the day that your event actually starts, your website is the face of your event and is the primary place that most people will go to when they need information.
In fact, research has shown that people make up their mind as to the quality of a website within the first twentieth of a second of hitting the landing page.
For organizations with a captive audience or where your attendees don’t actually want change, a familiar website can be comforting and reassuring. This is a modern website which will often take a minimalist approach, using simple pages and lots of white space in conjunction with a single eye-catching image. There will be a prominent ‘register here’ button and a very straight-forward online registration process.
One of the top reasons people attend events is networking so anything you can do before, during and after the event with your website to improve networking is going to add value. It will often show who is attending and provide an online community portal where attendees, sponsors and exhibitors can meet each other.
The social website makes use of the fact that your attendees are your biggest champions and uses the power of the social web as a marketing tool. The social website requires constant attending to because if the community is there but no-one is talking then the outcome is counter-productive. On the day of the early-bird deadline I visited the event website at least 10 times trying to decide whether to hit the ‘register here’ button.
They assert that to create great content you need to hit the following notes: simplicity, unexpectedness, concreteness, credibility, emotions and stories. IM-Creator is powered by Amazon and Google, creating robust and reliable strong base for your website.
The website is already search engine optimized so that you can just start posting the content and move on. I used to talk to owners every week that needed a website, but couldn’t afford the many hundreds, if not thousands dollars it took to hire me to design it from scratch.
So while building this website will be easy (trust me, it will), you’ll be investing a little sweat equity.
If you still need to create your website content (such as product or service descriptions, info about your business, etc.), you will need to spend a few hours doing that as well. You need one of these to have a website, and many companies lease them for a small yearly fee ($10 per year).
You need one of these to have a website, and many companies will host your website for a small monthly fee ($4-$30 per month). I recommend paying for 2 years up front because of the savings, both money and hassle. Plus they give you a free domain!
By this point you should have set up your hosting account through Arvixe, or another service you chose.
This can take some time, so I recommend that you bookmark this page, read and follow that article, and find an awesome theme.
I like to save them in a folder dedicated only to my unaltered WordPress themes and plugins.
If you paid a little money for a premium theme, your theme creator likely has tutorial videos and articles about how to get the most out of your new theme. If you would like to receive these for free, feel free to subscribe here and get new posts and tools directly in your inbox! I’m a regular user of WordPress myself and this is a really good piece teaching its use and getting you going. Extreme care was taken to enhance all aspects of her comfort and style, while maintaining her pedigree as a true performance yacht. Your website is your eyes, ears and mouth and your attendees, sponsors and exhibitors will be judging your event on the basis of your website.

Literally in the blink of an eye, your potential attendees have made a decision as to whether they like your website and by implication whether they are interested in your event. This may feature a picture of the new destination city and updated event details but in terms of layout and content will be pretty much the same as all the years that have gone before.
The site will be supported with good event planning technology and is efficient, up-to-date and easy to use. However, the social website takes this one step further by creating an environment in which your attendees, sponsors and exhibitors feel like part of something bigger. It may even provide rewards (such as lower registration fees or community recognition) for the most activate members of the community. Creating a sell-out website takes time, creativity and intellectual effort because what is required is not just powerful graphics and solid functionality, you also need to have great content. They also give the ability to you to start a website from beginning or scratch with lots of tools and elements to make your website stand out of the crowd. Below you can find the information about how you can create you’re own website in just 3 simple steps.
In this post I’m going to walk you through each and every step of how to create a small business website. I found my website to be totally invaluable when it came to getting my business line ringing. You’re not afraid of a little work though, or you would have never gone into business for yourself!
You’ll need to spend a little money for hosting ($4 per month), and a little on a theme ($0-$60), but these minimal costs are unavoidable for the most part. However one of my favorite host companies has combined these services into one, simple service.
Unlike GoDaddy and some other providers, Arvixe has no surprise or hidden fees, so go ahead and follow their lead, and get your domain and hosting services set up. I recommend hosting companies to a lot of my design clients and they seem like a worthy choice! The emphasis is on clarity and making it easy for people to find the information they need in the shortest possible time. I couldn’t connect the dots of how they were going to deliver to me the education and connections I was looking for. These days its quiet natural for everyone to own a personal website and let their family, friends and relations know what they are doing and how they are connected with the online world.
No computer savvy needed, and it’s way, way cheaper than most of the other quality options out there. However, it’s most likely that your desired domain, if available, is quite affordable. If you need more help signing up, I recommend following this helpful guide on the Arvixe Support Knowledgebase. There are tons of reviews you can google about which ones are best if you don’t want to follow my recommendation.
For many, many reason, I totally recommend purchasing a quality theme from a quality theme creator. It didn’t convince me it could deliver value and with some reluctance I eventually closed my browser without registering. The small business market environment is getting tougher by the year, and without a website, you’re leaving a lot of money on the table.
Being a small business owner and long-time support of small, locally owned business, I would be more than happy to help as best I can. It features tons of articles by the WordPress folks about adding and editing content, menus, themes, etc. Was the event going to be worth the $4000 investment (including hotel and travel) or would it be a disappointment?

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