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This elegant redo of our logo makes it look as though the block letters are being squeezed into a space that can't quite contain them.
Albert cut his teeth at Oregon State University (GO BEAVS!), where he learned about the importance of stripped-down design. When Jean Louis Gassee (executive at Apple Computer from 1981 to 1990) was asked about his thoughts about the Apple logo he answered:One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order.
RJ: Yes, I was working for an advertising and public relations agency called Regis McKenna and I was an art director. RJ: Well, I'm probably the least religious person, so Adam and Eve didn't have anything to do with it.
It's kind of a problem when you do something that is so well known, so early on in your career. RJ: The main thing is to make it simple, because designers especially young designers tend to over-design or clients want too many things in there. RJ: Well, I don't think it's necessary, because I think I've learned most of the knowledge about graphics after I started working, not in school.
CB: Final question, what is your suggestion to our younger readers, what should they focus on to become great designers? Within the Imagewriter technical guide (it had been the primary printer apple offered), There's an apple logo graphic print within the description of graphic output commands. It's really interesting to read about how one of the most iconic logos of the modern era was created-- for some reason it's weird to think that it wasn't designed by anyone who worked at Apple, but rather by someone at an ad agency (even though that makes total sense when you think about it). Actually, people should always double-check their sources when people suggest changes to articles. It's quite ironic that a lot of the possible underlying meanings were not considered when designing the logo. I would suggest though, that many of the concepts that people may have suggested for the meanings of the logo were actually in Rob's subconscious.
Just FYI - technically, the image you have posted is not of the original Apple ][, but its successor, the Apple ][ Plus. Interesting looking at the comments… I don't know if all the errors pointed out were fixed by the time I read the interview, I didn't dissect the whole thing and look for errors. But you don't show the even earlier changes of the even earlier apple logo: the origin of the bite, where the round lower case "a" of "apple" bit into the right side.
By drastic change I mean things like changing the logo from an apple with a bite to something different, like a logotype only logo or a different that doesn't show a fruit. My First Unpaid work after high school, was with Bennets Associates, an Architectural Firm in the city. In the Imagewriter technical manual (it was the first printer apple sold), There is an apple logo graphic print out in the description of graphic output commands.
I use Apple displays for 13 years, but I've never known how its original logo looked like;) The rainbow version looks amazing, but I like the new one more cause it looks more stylish. Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.
Pick a pre-made design from a collection of 50,000+ logos that will be customized to your business name for free.
Whilst working at design agency Popcorn, graphic designer Mateusz Piekarski developed this minimalist identity design for Running with Knives.
The latter is a London-based hospitality consultancy that offers services to restaurants and other food-related businesses, primarily in the luxury end of the market. If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above. He fell in love with Boise, Idaho, and joined a large design firm there, Murie Design Group, as vice president. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved. Find out the truth, read the interview with Rob Janoff, the designer of the original Apple logo, who will tell you all about his design.
But the really funny thing was the only direction we got from Steve Jobs is: "don't make it cute".


When you're doing printing of either one or two color you need to have some way to go and I realized that the stripes would not always get it. Both Steve and I came from that place, but the real solid reason for the stripes was that the Apple II was the first home or personal computer that could reproduce images on the monitor in color. From a designer's point of view and you probably experienced this, one of the big phenomena is having the experience of designing a logo for whatever reasons you design it, and years later you find out supposedly why you did certain things. I get emails about the logo all the time asking me questions about the logo from all over the world and it's really kinda very satisfying because it's not something every designer gets a chance to talk to everybody because of some work you did. You're watching a movie or tv and usually when they have a cool character they'll have a laptop with an Apple logo on it, like Meryl Streep in The Devil Wears Prada.
I did some logos, but my career path is more about advertising, which meant print and TV advertising. I think people who tried to work a logo too hard, having too much meaning, wind up with something that's too complex. I do think though that someone who is a successful designer has an innate ability to see in a certain way. The Nike stroke from Caroline Davidson, Franc Robinsons Coca-Cola writing, maybe Playboy's bunny with the bow tie from Art Paul or the golden arches for Mc Donalds from Jim Schindler. Good inspiration and refreshing informations about creating logos and corporate identities.
No shame if he mostly cleaned it up -- countless other design and ad firms did the same; some improving it (Mobil), some ruining it (Prudential).
Also included in its list of services are architectural planning and interior design, making the business sensitive to design issues. So, add us to your ad blocker’s whitelist or pay $1 per week for an ad-free version of WIRED. The logo was introduced with the new product Apple II in April of that year.CB: Were you working for an agency at the time? The stripes really didn't work as a greyscale halftone.CB: Do the colors represent the hippy culture, which was in fashion at the time? I've done a lot of traveling and early on when the logo still had multicolored stripes on it I was in China and there it was on a billboard somewhere.
I think it's very important that a company like Apple keep very up-to-date and Steve Jobs is obviously very conscious of that and he has fabulous designers working for him in industrial design and graphic design.
As far as image or logo type of thing there is really nothing that tops or comes close to the Apple logo. Those are the kinds of logos I respond to.CB: Can you give me the most important things to watch out for when designing a logo? Logos usually have to be interpreted from very-very small to very-very large and that's not always easy.
And, the way some people have to get work is by apprenticing and working for nothing for somebody until they get that job, because there is so much competition.CB: Thank you so much for the interview!
I guess it's always the Logo that's simple and has the ability to get interpreted in many interesting but never embarrassing ways that does the job.
Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Conde Nast. First there was the logo, then there was an introductory ad and a sales brochure for the upcoming introduction. Is the fruit itself referencing the discovery of gravity by Newton when an apple fell on his head while sitting under the tree? Turing the famous supposed father of computer science who committed suicide in the early 50's was british and was accused of being homosexual, which he was. It was Chinese script that I couldn't read, but something that came out of my head was up there for all to see and to interpret.
I feel great that it's still the same basic silhouette even though it went through lots and lots of changes.


I'm trying to think of other logos that incorporated the multicolor and I thought of the NBC logo. I tend to be a very visual person as opposed to verbal and I think that's a real important quality.
For 30 years it has been unchanged and I expect at least another 30 before anything drastic will be done to it. Frankly it was a no brainer and you would miss the mark if you don't show some kind of an apple. He made a comment that if this new company went ahead and produced stationery in all these colors they will go bankrupt before they start the business. It was only years later till the Mac was designed, developed and refined that I even started working on a computer.
I like logos with a relationship with positive and negative spaces, where something is revealed. You're designing for an audience that really doesn't care as much as you do and unless it catches their interest right away they are going to pass right over it. Unfortunately now everyone has all of the tools at their disposal regardless whether they have any talent for designing. Plus, for graphics and design Apple has it all over Microsoft.CB: Can you tell me a favorite logo of yours that is not designed by you? They brightened the colors, they made the shapes much more symmetrical, much more geometric. Capturing the audience's imagination by having something revealed to them as they look at the logo is also important.
So, I think no, you don't need all that much formal education and things can be learned obviously when working at it.
He later took a buy-out, because he was a little concerned about the financial obligations he might have. All those with the same shape.CB: So even then you knew you needed a solid color version and a metallic version? He's a pretty perceptive guy as we later learned and he liked the uniqueness of it as well. Also, I should add that the idea of a computer going into people's homes was a little bit threatening because up to then computers were for big businesses, who were highly technical and sensitive and all that stuff. The other really cool part was that apparently he killed himself with a cyanide laced apple.
Ron did a pen and ink drawing of Sir Isaac Newton sitting under an Apple tree with a poem all around the border.
Most of the personal computer products that were coming out at the time had very techno names. And, then I found out Alan Turing's favorite childhood story was Snow White where she falls asleep forever afrer eating a poisoned apple to be woken up by the handsome prince.
There is more a chance to come up with imagery that has double meanings, has to do with colloquialisms and all that. And, I think when Steve Jobs started to get serious about the Apple II and getting a prototype for the design of the shell he realized that logo would not do. TRS-80 and things like that, so that's why the name Apple was so golden because it was basic and not technical and to go with that the colors were very important. I think they did a great job and it will be fascinating to see the next iteration and how it works out. That's a long way of saying, there is nothing else that I'm as proud of and things were very different from then on.CB: Do you use Macs today? It was after I designed it that my creative director told me: "Well you know, there is a computer term called byte". And I was like: "You're kidding!" So, it was like perfect, but it was coincidental that it was also a computer term.



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