The catch is that they have opposite relationship hang ups – he is commitment phobic and she falls head over heels. Spoiler alert: their feelings become entangled but they decide to stay friends after giving each other a whirl. I’m down with this life experiment but its slick execution and public sharing smells a bit fame whore. On the flipside, what is the point of going through an uncomfortable experiment, if you can’t help, entertain or inspire others with your results?
They also made themselves vulnerable, which is an increasingly rare trait in society (just ask Brene Brown).
But I can’t help but wonder if their impact would have been the same were they mediocre looking Walmart employees from Arkansas, instead of attractive, hipster designers from NYC. At the end of the day the right idea has to be conceived by the right person at the right time in order to take the Internet by storm.
For what it’s worth, I think male-female friendships typically start with one person secretly harboring feelings for the other (not always).
Because the stakes are so low you can reveal your true colours to each other, which may dissolve any initial attraction.


I did not enjoy this awkward movie but it does explore opposite sex friendships (with lots of beer).
Lack of time and a strong bond with your new partner (who may or may not be the jealous type) now stand in the way of your opposite sex friendship.
When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers. Jessica Walsh is a designer, art director, and partner in the New York–based design firm Sagmeister and Walsh. Can they rub off on each other and become more successful in future romantic encounters or will they just fall for each other instead? I’ll admit that Jessica Walsh and Tim Goodman smartly identified real human questions: can girls and guys be platonic friends? It seems like people can’t do anything in real life unless it is broadcast in virtual life too.
If one still carries a torch for the other, the right moment may not present itself before one of you inevitably gets engaged.


I share personal stories and tips on how to be more self accepting and self reliant in love, adventure and career (laced with pop culture references). The old adage says that it takes 40 days to change a habit—could the same be said for love? Timothy Goodman is a designer, illustrator, and art director based in New York City; he runs his own studio.
So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. Walsh and Goodman have each won awards for their work from the Type Directors Club, Art Directors Club, SPD, Print, and Graphis.
What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013.
40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since.



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