Opinion: Do services really have the kind of revenue potential Apple would like us to believe? Up until now, Apple has limited promo codes on the App Store to app downloads and hasn’t allowed developers to offer codes for in-app purchases and Newsstand issues. While users aren’t forced to enter a promo code manually in the App Store, visiting an EA website sends users to the App Store and automatically redeems the code for the in-app content. Apple’s developer documentation for promo codes currently states “Promo codes don’t work for In-App Purchase products, including Newsstand issues,” but it has unofficially supported workarounds in the past that developers have used to offer free in-app content for promotions.
It’s also a possibility that Apple is allowing the in-app purchase codes through its App Store Code Program that offers developers the ability to run special promotions.

Apple uses the program to let developers offer, for example, more than the usual 100 promo codes per app version and EA has used the program for several promotions in the past. This is most likely Real Racing 3 taking advantage of the App Store Code Program announced at the Tech Talks last year.
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However, as noted by 148apps, EA is currently offering promo codes that allow users of its Real Racing 3 iOS app to get an in-app purchase normally valued at $1.99.

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