Our friends at Bandzoogle have released a free, 30 page ebook for bands and artists considering building their own promotional web site. Building Your Website: A Step-By-Step Guide For Bands And Musicians covers topics like site navigation, what you need on your home page, the importance of a full bio page, how to spice up your tour page, why you need video on your site, how to set up an online store, and more.
It’s a quick read, and should be valuable to anyone asking themselves whether they might be able to create a site on their own, or take over managing it from someone else.
About Latest Posts John LawlessJohn had served as primary author and editor for The Bluegrass Blog from its launch in 2006 until being folded into Bluegrass Today in September of 2011. Back in the days when I served on the IBMA Board, as I think I’d mentioned in a previous column, it was a simpler and less stressful time, a time before social media and the clip-on tuner. In recent years, country music fans who can’t stand today’s rap-infused “bro-country” sound have found a home in bluegrass.
For every headlining, nationally touring, IBMA Award-winning group out there, there are a dozen local or regional bluegrass acts keeping the roads hot and the little clubs and community centers packed. It’s often difficult for artists who play roots music to bridge the gap between traditional and modern styles in a convincing way. It just was last year that Nu-Blu’s song That’s What Makes The Bluegrass Blue was the most played song on SiriusXm’s Bluegrass Junction. You better hold on to something solid when Ewell Ferguson kicks off his weekly one hour bluegrass radio show. It’s hard to keep a good man down in bluegrass music (although we all do like to be lonesome now and then), and radio broadcaster Larry Roberts is a prime example of that. Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012.
Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December.
Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8.


The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent).
Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES. You probably won’t be surprised to find some ads for their web building services in the book, but the information is precise and useful whether you plan to use them or not.
He continues in that capacity here, managing a strong team of columnists and correspondents. If they venture too far from established convention, they sound contrived; if they stick too closely to it, they become a novelty act. Some folks are born into it, listening to mom and dad play Flatt & Scruggs before they’re even out of the hospital. The emphasis on tradition, the lack of electric instruments, the sheer lonesomeness of it all – it’s not Katy Perry or Justin Beiber, that’s for sure.
In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests.
As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan. That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices.
They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. All burdens and worries lay crumpled on the asphalt behind us as cheery festival staff lasso our wrists with those colorful Charm City Bluegrass bracelets.


About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life.
Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request.
One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising.
In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena.
Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops.
Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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