Are you having troubles with your website ?, broken links, not showing up in search engines ? We have evolved through changing times and have used technology to advance, embrace and promote businesses in line with the practices and challenges of the 20th century.
You are trying to get a quote for a new website for your business so you google a few terms you think will hit the mark.
What you get quoted is dependent on the approach each web designer takes when building a website.
The first diagram below shows a few approaches to building a simple small business website. You can see that quotes might vary from $500 - $2500 or more but the amount of work and attention to detail varies dramatically. In the cheapest scenario a stock template is used and you are paying for the time to add content only. You will notice in the diagram that this scenario lacks a planning phase by the designer or planning is minimal.
Getting a custom design as opposed to using a template is going to get a website that better fits your business and the content you want to display. When the designer puts time and energy into helping you plan your website and lay out your content in a way that will increase sales or enquiry conversions it takes time in the planning, design and development phases. Some designers also put time into making your website search engine friendly which means researching keywords for your business and applying best practices while building the site.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Average Web Design Prices - What Should a Website Cost?We receive a lot of questions about website pricing. A common goal among experienced web developers is to develop and deploy applications that are flexible and easily maintainable. Clipping is a handy way to collect and organize the most important slides from a presentation. The amount of time and attention to detail that goes into a website is strongly influenced by how much time and energy you (the client) is prepared to put into the project as well as your budget.
The typical first website for small business has pages such as home, about, products or services with an image gallery and a contact page. If you are on a limited budget this approach can work well, but your content must fit the template design. Sometimes it happens this way because the client is organised with their content and have a strong idea on what they want the site to look like using other websites as examples. Another advantage is that updates to your site will take less time when the designer has coded the site rather than used a template.
This process does not guarantee you magically land as the first result in google but is a neccesary first step towards decent placement in search engines. An important consideration in reaching this goal is the separation of business logic from presentation logic.

Now if you are in the early days of planning your website and you don't have some sort of brief to give to the web design business on the other end of the phone you are going to get a lot of variation in costs quoted for your new site. It gets more complicated when we introduce further site functionality and using a content management system for a website so if that sounds like your website projects check this article - how much does a website cost? The standard of stock templates is quite good but still best chosen by your designer to match your content and business.
Sometimes the lack of a planning phase occurs because the client has not had time to gather or write sufficient content becase they are busy with the day to day running of their business.
Developers use web template systems (with varying degrees of success) to maintain this separation.
Designers will put more or less time into the various steps and consequently this sets up some significant price variation.
If the designer has to modify the template too much to fit your content you might end up exceeding your budget on variations and spend more that a custom design. It is difficult for the web designer to collate and organise content into a website with a few paragraphs of text in a word document.

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