Many logos in use are unprofessional and carry all the tell-tale marks of an amateur or a beginner.
As you sketch different options, start eliminating the designs that seem weak or inappropriate.
If you are designing a logo for a customer, keep in mind that they might not like all your ideas. If you learn to use vector-specific drawing software to create logos, you will be able to create perfect straight lines, smooth curves, and accurate shapes quickly and easily.
Using your pencil sketches as a guide, use your vector drawing software to recreate a crisp version of your ideas. When thinking about “fill” and “stroke” colors, try and use color combinations that make sense for the logo. After you’ve made brought your logo to life with color, consider how it will look when photocopied or faxed. However, if you look at a lot of professional logos, you will notice that different colors do not always touch and there is frequently blank space built into the designs. Written exclusively for WDD by Derek Underwood, a professional web designer and software developer. WDD staff are proud to be able to bring you this daily blog about web design and development.
Join our 746,498 subscribers and get access to the latest tools, freebies, product announcements and much more! On the other hand, an unprofessional logo can ruin a brand and mar an otherwise good designer’s portfolio. Everyone thinks they can design a great logo, but simply knowing your way around Photoshop is not enough.
With these tips and your creativity, you can make your logo designs shine with the very best. However, more often than not, a lot of time is spent fiddling with special effects and filters.


So, before spending too much time on each design, you may want to present some work-in-progress designs to gauge their level of interest. Digital photos are perfect examples of bitmap graphics (also known as a “raster” images) – because they are made of dots which are also known as pixels.
Excellent commercial vector drawing programs include Adobe Illustrator, Lineform, FreeHand, and Corel Draw. If it looks muddy and incoherent when converted to black and white by a copier or fax machine, its time to get back on the computer and make a separate version of your logo that is purely black and white and ready for anything. For example, if a logo will only be displayed on a web site, you might jazz it up with multiple colors, fades, or even special effects.
While this can be useful, it usually means that the thoughtful design and artistry of the logo itself has taken a back seat.
In recent years, some software such as Photoshop, Paint Shop Pro, and Fireworks have blurred the lines between vector and bitmap graphics. In addition, there are excellent free alternatives including Inkscape which is shown below. Keep in mind that vector shapes can have a “stroke” of varying thickness (the outside line of the shape) and a “fill” color or pattern (the inside of the shape).
For color inspiration, look online at Adobe’s free Kuler service or pick up a copy of Jim Krause’s Color Index 2. The black and white version may differ somewhat from the original, but it should retain the overall look and feel. However, if a logo will also be used for commercial printing, you need to consider the complexity of the logo and the expense that multiple colors and effects will add to the printing costs. On a printing press, each color is usually printed separately and there can be some slight movement of the paper and machinery as each color is printed. However, the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo can have a dramatic impact. For example, the lines and curves of a vector graphic will look equally as sharp on a small business card as they will on a giant advertising billboard.


These slight movements can cause thin hairline blanks between colors and even half of a millimeter will be noticeable if you have 2 colors that are designed to touch each other perfectly. You can scale a bitmap down in size, and get some decent results, but increasing the size of a bitmap means that you are blowing up the pixels and you will get mixed results depending on the amount of enlargement.
Professional logos are made with vector graphics so that they can used for commercial printing, web sites, television, and all other forms of media. In the printing world, each color is called a “spot” color and the more colors that are required, the more expensive the printing. Photoshop, Pixelmator, Paint Shop Pro, and Painter are all good examples of applications that are primarily designed for bitmap graphic creation and photo editing. Vector-capable file formats include EPS (encapsulated postscript), PDF (portable document format), and AI (Adobe Illustrator). In your design, you can create an overlap (known as a “choke” or a “spread”) to occur between adjoining colors to reduce the chances that movement on the printing press will be noticeable.
That way, if you need to send the vector file to someone, they won’t need to have your font installed on their system. You just want to let your natural creativity flow without your computer software taking over at this stage. Webpage maker tool is powerful program that provides capability to develop and maintain web pages.
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