So for today’s Social Media Marketing Happy Hour podcast, we’d like to share with you a few simple, yet very essential elements that are sometimes overlooked in creating an effective digital marketing strategy. We’ve been seeing this trend on a regular basis in both our individual businesses and in Social Media Marketing Happy Hour, and even with our clients and other entrepreneurs we know. It’s good to be excited when you start your business, but when you get too excited, you start without even making sure that everything is setup right. Here are a few simple things you can do that will get you much closer to creating a marketing machine that can run in the background. We need to make sure that before you run any traffic to your business, that you have your auto-responders set up, your email follow-ups set up, your facebook pixels, retargeting set up and so much more. We know you might be feeling overwhelmed right now listening to all of this, but doesn’t have to be complicated.
There’s so much we want to share about this topic, but we can only provide so much here on our podcast.
Throughout this tutorial, we'll be utilizing Maya`s new suite of tools known as XGen.Originally used by Disney Animation Studios, XGen enables the user to generate curves, spheres or custom geometry across the surface of a model. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Presentation for the 2010 Masters of Business Online conference, Indianapolis, Indiana, October 19, 2010.

Email UpdatesSign up to receive crafting news, discounts and special offers via email from Creating Keepsakes. All they have to do is simply post on social media and run a few ads and this translates to profit! Both of us personally use this for our businesses and find it very helpful. It gives you a visual representation of the process and allows you to map out the direction in which you are going. We will take time for people who want to do a business diagnostic session with us so we can take a look at the current process you have in place. These instances can then be controlled by a host of intuitive tools, including guides, curves, expressions and also grooming brushes. Many business owners and entrepreneurs hastily shift gears because they feel a little bit of success trickling in, and they haven’t even gotten the base set up. If you’re offering services, it’s about getting people to pick you among all the other competition. Just a warning, there are a lot of people out there who consider themselves experts in a particular field, although they may or may not have the experience and qualifications to be deemed an expert.
Take time to sit down and map out what your current system is and see if you really do you have an actual process working. Aside from all the great resources we provide there, it’s also a wicked awesome place to get encouragement and positivity from a diverse group of people who are more or less on the same path and are working towards a common goal.

Always start with the basics or else, you’ll end up spending money on ads to run traffic and find leads without really knowing what your end goal is and more so, how to achieve it.
If you’re selling goods or if you’re a brick and mortar business, it should be about getting people to walk into your actual store. Just make sure you’re asking the right people, those who are also doing what you’re planning to do and those that have a good track record to show for it. You can do something really simple but with a strong call to action that can help move your business forward.
We can’t stress enough how important it is to have a community when it comes to building your business. This is a crucial step and implementing it will surely make you more profitable, not to mention save your precious time too!

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