The Pop History Dig is a website offering historical and topical stories on business, politics, and popular culture. Custom media, and check out Custom media on Wikipedia, Youtube, Google News, Google Books, and Twitter on Digplanet. Custom media (or, customer media) is a marketing term referring broadly to the development, production and delivery of media (print, digital, audio, video, events) designed to strengthen the relationship between the sponsor of the medium and the medium's audience. Typically, custom media is sponsored by a single marketer (a company, brand, association or institution) and is designed to reach a tightly focused audience of customers, members, alumni or other constituency. Custom media aims to build a relationship of trust and loyalty with the sponsor's customers, so they regard the sponsor as the vendor of choice when they make purchases. David Guetta releases "She Wolf (Falling to Pieces)" featuring Australian singer Sia as the first single from the re-release of the album "Nothing But The Beat", due in on September 7th via EMI Music!

It is also called branded media, customer media, member media, content marketing, and custom publishing in the US; contract publishing and customer publishing in the UK. This is accomplished by providing information and, often, advice, that meets the needs and suits the preferences of the sponsor's target market.
Clearly the French DJ wants to re-create along with Sia the magic of their first collaboration "Titanium" - a hit around the entire world.
In-flight magazines, sponsored by airlines, were one of the first custom media and remain typical of the genre. Over the past two decades, a growing number of specialized publishing and media firms have emerged, called "custom media" or "custom publishing" companies in the US, and "customer publishers'" or '"publishing agencies" in the UK.

Like advertising and other marketing services firms, the companies or divisions of traditional media companies, provide professional marketing and communications services to clients for a fee. Such out-sourced services can be limited to design and editorial responsibilities or include the complete production and distribution process.

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