00 Be the 1st to vote.Any business with an Internet presence understands the importance of maintaining an ongoing dialogue with its customer base. Then again, social networking has its own special pitfalls that can make a social media liaison indispensable to your bottom line. A social media liaison may use a variety of names, like community manager or social media expert, but the function is roughly the same. Depending on your needs, the social media liaison for your business might devote his or her time to developing interest through Facebook discussion groups, or tweeting out relevant product information links to your Twitter followers. If you have at least one personal social media profile, you already know that the single largest issue with social networking sites is the amount of time they require.
Before you post a single thing to drive business back to your company site, you may be out an hour of marketing time and you’ve only hit one social network.
Not every business needs a social media liaison to succeed, but it’s time to consider the marketing expense of hiring one when you dread checking your profiles or email accounts. In addition to saving you time on the updates, a social media liaison is skilled at creating compelling copy in relatively few words. Does your business need funding for SEO or ecommerce?Does your business need funding for SEO or ecommerce? As I mentioned in our previous Digital Trading Voucher article, the government reports that only 23% of Irish businesses currently use eCommerce websites in any meaningful way. The government launched the Digital Trading Voucher Scheme (under the National Digital Strategy)  to help businesses develop their digital presence. The voucher scheme offers funding of up to €2,5000, or 50% of eligible expenditure (net of VAT) whichever is the lesser.
Voucher approval must be gotten prior to spending any money on your project as you cannot claim retrospectively. Depending on how progressive your Local Enterprise Offices are, the projects that will be considered are undertaken by those businesses who have a limited trading online presence, have less than 10 employees, turnover of less than €2 million. The vouchers can’t be used for the development of a brochure website, the purchase of non-internet related software or anything other than online trading related activity. Future proof your business with our proven digital marketing, SEO & Social Media strategies. Ok when I pay £10 for a haircut from my local Iraqi(Falluja)barber, he is using FTTC to stream some Middle Eastern music.


It is good to see some attempt at an analysis rather than the only gigabit stuff that seems to be as much based on nice round numbers than economic calculations. Anything that might require the exchange of images, including the complex repair of some plumbing or weld needs access to a good upload or live streaming facilities with less .1% packet loss.
Also, to those who demand the same service everywhere, we do provide different levels of infrastructure. If BT employed and trained 2,000 apprentices as Fibre access enginees much would be forgiven.
I like knowing my line is being monitored and it has a financially backed SLA - I also like having critical care and also my own line. BT has a data transmission network capable of 10Tbps, with 3Tbps enabled, why plan to inhibit access to that resource. Please show cost of team of people and equipment to unblock ducts for one day in your calculations. With few exceptions, social media sites are the best way to carry on these conversations and foster a strong sense of community. For another client, they may spend more time creating conversational blog posts for the company website and maintaining a lively conversation within the comments. Although you can post links and run within seconds, it’s not a strategy that expands your network. When you multiply that hour by each site over the course of a month, the time requirement can soar.
This talent can turn the mediocre traffic you receive from social networks into a valuable segment of your revenue.
Some services, like main sewerage and gas and public transport are far from universal (and even water).
The clawback model adjustments and underspends for BDUK are an illustration of this and there is more to come.
In any event, a company like BT does not take on large numbers of new employees for short term projects as they will be with them a long time. You truly do get what you pay for and although my new line is no different to a normal FTTC line it's scalable and uncontended.
Done correctly, your customers will view you more as a trusted friend, not just an expense.


A versatile social media expert should be able to multitask between platforms or formats and help you determine how best to reach your potential customers.
On Facebook alone, you may spend more than a half hour browsing through the latest activity to keep up with key clients and friends. Hiring a social media liaison can keep your business profile active within your network, without draining the time you need to run the business.
Best of all, most social media experts work freelance, so you can design the best online marketing strategy for your company without calculating taxes and paying for benefits for additional staff. In my latest radio segment on Midlands 103FM Business Show with Claire O’Brien, we talk about business funding available for SEO or ecommerce websites from  your Local Enterprise Office. Not everyone will need it or take it up but it's an essential for those that do need it. Beyond that it should be provided at cost or it simply distorts efficient economic use of resources.
Given the nature of OR severely limits the potential for revenue increases, adding very large numbers of fulltime employees is a non-starter.
Even at the general builder level there's a shortage of tradesman so I think the resourcing issues goes byond just one organisation. It takes some work to get useful statistics out (the nationwide median isn't one of them), but it gives a great feel.
The argument is like debating whether it's beneficial to the country to supply electricity, water, roads, lighting etc to practically everyone, or will 75% do? It's very easy to demand high levels of service when the costs is subsidised by others.
Ofcom's whole direction is to reduce the costs of infrastructure, not increase it through adding more staff. Most of the contractor companies will have their own issues with training and taking on large numbers of new staff for short term projects.



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