Snapchat, the app that sends automatically-deleting messages, has proven to be hugely popular among teens and young adults, but until now, it restricted anyone under the age of 13 from using it.
On Saturday, Snapchat decided to change their policy by introducing an update that lets younger users register for a more limited version of the app, which the startup has dubbed SnapKidz. In essence, SnapKidz is just a photo and drawing app for kids, which lacks Snapchat's main feature: sending messages.

The kid-friendly option is currently only available as part of an update to the iOS app, but may roll out to Android in the future. By introducing a more PG-version of the app for younger users, Snapchat may be able to boost its user numbers and change the perception that it is simply a tool for sexting. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

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