The program is intended for businesses in retail, service, hospitality and small manufacturing sectors, primarily targeting individual entrepreneurs and small businesses in the County of Renfrew.
Based on their experience and knowledge, coaches will provide feedback, provide suggestions, generate ideas, and empower the client to make more effective decisions.
If you have a great idea for a business and the entrepreneurial drive to see it through, then Starter Company is here to help you start your company. You may qualify for up to $5,000 in funding, plus receive the invaluable guidance of a business mentor. Starter Company is an Ontario program that provides young people with the resources and knowledge that they need to start and grow their own business. To qualify for funding of up to $5,000 you need to be able to contribute at least 25% of the grant amount in either cash or kind. For more information on Starter Company fill out the form below and we will contact you as soon as possible. A youth entreprenuership program for students ages 15-29, delivered by Enterprise Renfrew County on behalf of the Ontario Government.
Ontario students, that want a summer job they love, will have a chance to be their own boss this summer. Summer Company provides practical hands-on business training, mentoring and essential business skills they need to thrive. If you are a student between the ages of 15 and 29 who is in school and will be returning to school in the fall then you may qualified for the Summer Company Program.
In the fall after you have successfully completed the Summer Company program you may qualify to receive an additional award of up to $1,500.
Please be advised that we cover all of the County of Renfrew and sometimes our Renfrew location is closed due to business travel.
The Ontario Network of Entrepreneurs (ONE) has been created to serve the diverse needs of the province’s small business community. No type of organization, including charities and non-profit organizations, is exempt from Canada's Anti-Spam legislation. If you use electronic channels to promote or market your organization, products or services, Canada's new Anti-Spam Law may affect you.
Q: Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences?
Based on the live pitches, the judges select six winners who are presented with reserved entry into the Summer Company program, a Nymi band from Nymi and a Muse brain-sensing headband by InteraXon. If you want to enter the competition but do not have a recording device contact our office and we can assist you with the recording, For more information or assistance contact Kim at: 613-735-8224.
Summer Company offers mentorship, training and awards of up to $3,000 to students aged 15 to 29. Helping young entrepreneurs succeed is part of the government's plan to build Ontario up and deliver on its number-one priority to grow the economy and create jobs. Almost 7,000 students across the province have launched a summer business through Summer Company since 2001. In 2015, Ontario renewed investment of $250 million over two years for the Youth Jobs Strategy.
Through the Self-Employed Summer Co-operative Education Pilot, high school students enrolled in the Specialized High Skills Major (SHSM) program can earn up to two co-op education credits while particpating in the Summer Company program. Enterprise Renfrew County in partnership with Community Futures Development Corporation Renfrew County is proud to host the Small Business Forum. Greg has combined his passion for small business and his 25 years of self-emplyment experience into providing a unique insight in what entrepreneurs must do to not only survive, but to enjoy the experience. Having dealt with many of the trails and tribulations facing business owners, Greg offers his audiences and clients practical and actionable ideas to improve their organizations.
Greg the current Chair of the West Ottawa Board of Trade as well as being business advisor at Invest Ottawa and the Entrepreneur in Residence in Renfrew County. Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world.
Robert Fraser is the Senior Digital Marketing Specialist of The Social Business, an Internet Marketing firm specializing in inbound Marketing, Website and Social Media Marketing.
On March 12, 2015 Enterprise Renfrew County had their first Starter Company applicant approved for the $5000 Starter Company grant. The Youth Jobs Strategy was initially introduced in the 2013 Ontario Budget and invested $295 million over two years to help connect 30,000 youth with the tools, experiences and entrepreneurial support they need to find employment or start their own businesses. During the past 25 years if you have used our services or attended any of our workshops and events we would love to hear  how we helped you with your business.
ERC orignally started as the Renfrew County Business Self Help Office and opened in 1988.
During 2013 we will be giving you a glimpse of the growth and development of Enterprise Renfrew County from 1988 - 2013. Enterprise Renfrew County would like to thank all of our event sponsors for their generous support for our Bridges to Better Business Event.
This annual event is a one-day learning and networking opportunity packed with great ideas to help entrepreneurs succeed. The combination of the keynote address, discussions, panel of successful entrepreneurs, sponsor displays provide a cost-effective business tool that will help entrepreneurs gain invaluable insight into the operation of a successful business. Chris Emery and Larry Finnson are two of Canada's great food entrepreneurs who are known for delivering humorous and inspiring presentations. In celebration of ERC's 25th Anniversary, ERC is offering you a chance to have you name entered into a draw for a chance to WIN a Samsung Galaxy Tablet! The purpose of this handbook is to provide general information on the nature of a not-for-profit corporation and guidelines on how to incorporate such a corporation. Not-for-profit corporations incorporated in Ontario are governed by the Corporations Act and the Regulations made under it.
Both the federal and Ontario government provide a six month grace period to all OSAP borrowers after leaving full-time studies.
Ontario is making it easier for recent college and university graduates who choose to start their own business. Ontario is providing $6 million over three years to increase sales of local food by making it more widely available and building awareness of the variety of food grown and produced in Ontario. Premier Kathleen Wynne announced this investment today, during Ontario Agriculture Week, while visiting Fresh City Farms in Toronto's Downsview Park. The economic and health benefits of a thriving agriculture sector and locally produced food were two of the reasons that led the province to create the Greenbelt in 2005. Ontario’s Greenbelt, the largest permanently protected Greenbelt in the world, is home to more than 5,500 farms.
Starter Company is a youth entrepreneurship program that is geared towards youth between the ages of 18 - 29 who are out of school. Our aim is to assist young entrepreneurs with business planning, financing and to discover if being a full time entrepreneur will be their future career. Today, Canadian Tire Jumpstart Charities and the Canadian Paralympic Committee announced the opening of the 2015 Parasport Jumpstart Fund that will help more kids get in the game.
Applications are now open and Canadian sport and community groups are invited to apply for the 2015 fund. The Parasport Jumpstart Fund, which is also supported by the Government of Canada’s Sport Support Program, will help cover the cost of sports and recreational programs for children between the ages of four and 18, who are financially disadvantaged and living with a disability. The fund supports the creation of a new program or the expansion of an existing successful initiative and may be used towards registration, transportation and equipment costs for children within approved parasport programs. A one day learning and sharing event for women in business, managers and any woman who is considering opening a business. Creating a successful business is something that we all have an interest in doing but understanding how to do so through marketing can be difficult.
Participants will also receive a complimentary digital package that features two fantastic resources to further the conversation and help provide clarity around this topic. The e-book is a perfect guide for business owners who are interested in marketing in a way that elicits an emotional connection with their customer base to grow a strong, profitable business.
Keirsey and Bate's Please Understand Me was first published in 1978, since then millions of people have been introduced to Temperament, individuals, businesses, schools, churches and marriage and family counselling centres. This session promises to shed light on our own personalities and open a better understanding of those on our teams. Did you know when you spend one dollar locally, you are contributing to the strength of your communities economy? Youth Services: Thrive Youth Resource Centre - Not sure what services are available for youth in the County of Renfrew? There is a two year transition period for workers who already meet the existing fall protection training requirements set out in section 26.2 of the Construction Regulation.
The new training requirements in the Occupational Health and Safety Awareness and Training Regulation will be in addition to the current training requirements under the Construction Regulation. Please Note: Upon receipt of this form we will contact your to obtain additional information and discuss your story.
The most successful brands drive home the points that matter most to their customers, and rewards programs are no different.
The sky is the limit when it comes to sending your customers on tasks to redeem rewards, but remember to keep your feet on the ground when setting your goals. There is no set rule for the amount of tasks a user should complete in order to redeem a reward, so gauge every situation accordingly. User experience is part of every touch point customers hit when interacting with your brand, and offering a seamlessly integrated program is where brands who win invest their time and money. Your users will be more inclined to sign up, complete tasks, and interact with your site if your loyalty program’s look and feel matches the design and layout they are already familiar with. People like to go where their friends are, and when it comes to brand loyalty, nothing is more powerful than a customer advocating on a brand’s behalf to their inner circles.
Although we mentioned on-brand design when talking about user experience, this step is so important that it deserves a category of its own. Keep your rewards program relevant to your brand in order to smooth the transition between customer to loyalty program member. Most people are creatures of habit, and your loyalty program should speak to these feelings. The earlier you set communication expectations with your loyalty program members, the better off their experience will be. A customer journey map is a framework that enables you to improve your customer experience. Instead of a traditional marketing funnel, many customer journey maps are not, in fact, linear. This new approach to customer research is helping marketers everywhere better see the world through the customer’s eyes, which helps us serve them better. When you map out how your customers explore your products, it becomes very evident where they are hung up and what they are missing. Similarly, these maps can help a company decide what should be the main business goal right now. Rather than relying solely on your business intuition, you can navigate these tough prioritization decisions with real customer data, testimonials, feedback, and more. Customer journey maps help us bring different teams together for a common goal: the customer experience.
Here are some of our best practices when it comes to exploring customer dimensions in your customer journey map. Some common customer stages include: discovery, research, explore, choose, purchase, and advocate. Here at BigDoor we see our customers as having to discover us, then we usually see them move on to comparing us (both to competitors and to building internally) and then they move on to the sales cycle where they get to know the ins and outs of our products.
Here, you can see the questions our customers have at each phase and how we back those out to a customer goal for each phase.
Hopefully the above steps give you an idea of where to jump in when kicking off your first customer journey map. The important part is to add as much real information as you can to best understand; what do customers need? Like any big cross-team project, customer journey maps will likely create a few challenges for you. In addition to the steps and suggestions above, I thought it would be great to include some of our favorite customer journey mapping resources here so you can check them out.
Long-lasting loyalty is reciprocal, where both brands and consumers benefit from the relationship. When loyalty is reciprocal, rewards become the most important way to bridge the gap between a brand and its consumers. BigDoor is leading the charge on the concept of reciprocal loyalty, and today we want to help your next loyalty campaign become mutually beneficial.
There are two main perspectives when it comes to building reciprocal loyalty through rewards: the brand side, and the consumer side. Non dollar-backed currency is a new concept being pioneered by BigDoor (we’ll be writing more about it soon), and provides significantly more flexibility than traditional dollar-backed currency. Dollar-backed and non dollar-backed currency support different types of rewards, but both directly effect the value of the reward a brand is offering. Brand affinity is the feeling of goodwill a customer or community member holds about a brand.
Out of the four choices displayed in the quadrant, it’s best to aim for the sweet spot of increasing brand affinity with no incremental costs. The grid speaks directly to brands deciding whether their rewards should be supported by dollar-backed or non dollar-backed currency. Another advantage of non dollar-backed currency is that a brand can calculate exactly how much they’re going to spend on a rewards program or campaign before it even begins, regardless of user behavior.
With traditional dollar-backed rewards, companies tend face high upfront costs without knowing the full mechanics of the program. However, there is definitely a time and place for dollar-backed rewards that can skyrocket user engagement for a chance to redeem. Now that you know the two ways to back rewards, it’s time to decide what type of rewards to offer your consumers.
A sweepstakes is an opportunity given to a consumer by a brand to enter for a chance to win a prize. Instant gratification. While lotteries and sweepstakes are very different mechanically (and legally), the human psychology of participating in both is very similar.
Calculated reward cost. Sweepstakes are monitored rewards that can be planned down to the cent, which is incredibly cost-effective for your business. Sweepstakes are only as good as you make them. This goes without saying, but a sweepstakes will only give you what you give it.
Instant delivery. Through digital rewards, brands can respond to consumers and provide rewards instantly.
Endless possibilities. In the digital world, the possibilities of reward are as endless as the interwebs itself ?? Leveraging existing platforms, experimenting with online communities, and even directly asking your consumers what they want as a reward make these rewards incredibly relevant for any brand.
Not everything can be delivered digitally. Even today, there are still some rewards that are better delivered in person.
Tangible rewards are the physical products given to consumers when they complete incentivized tasks (i.e. Novel, rare merchandise. Tangible rewards are the quickest way to deliver limited-edition merchandise or memorabilia. Brands have diverse goals when it comes to selecting rewards to offer through a loyalty program, but one thing is always certain: brands want rewards to delight their consumers.
It’s best to work backwards from your consumer when selecting which type of reward your brand will offer. At BigDoor, we see the future of loyalty programs being forever changed by both non dollar-backed rewards that serve to increase brand affinity. If you’d like to hear more about our thoughts on rewards, stay tuned for a continued series on the blog.
Here at BigDoor, we talk a lot about the importance of building a brand when you are trying to grow customer loyalty, so we thought it would be worth outlining exact what a brand isn’t, what a brand is, and tips to get you there. Rather than focusing on tangible pieces of a brand, it’s critical to look at and invest in the bigger picture. A great example of spreading a company philosophy and mission is HubSpot’s Culture Code deck. A customer advisory board (CAB) is a group of your most trusted customers who can provide feedback on products, features, and design before those new ideas get pushed into the wild for the rest of your customers to see. There are countless benefits of having a customer advisory board on your side, but we’ve highlighted the top four to show you just how effective leaning on a CAB can be.
Customer advisory board members make up a group of beta testers that can be advantageous in a number of ways. Testing through a CAB allows you to make sure your sample is representative of your most-telling audience, but more importantly, it gives businesses the ability to iterate on their tests over time to focus in on finding they answers they need to improve.
Gathering feedback on a new product or design is great, but the person providing the feedback makes all the difference.
CAB members are instrumental in providing feedback that (usually) isn’t driven by their personal motivations. Although working with CAB members will not be as plentiful as selecting a random group of beta testers, their feedback is much deeper than a random sample can provide.
A great way to collect quality feedback from your CAB (that you can’t get elsewhere!) is to bring them into your office to test your upcoming releases.
Here at BigDoor, we believe that growing loyal advocates is one of the best ways to build a community and increase revenue.
A customer advisory board is a great way to collect unique feedback, gather impartial opinions, build loyal advocates, and beta test new products before they’re released. Something that sticks out time and time again is the challenge brands face when trying to communicate with their customers. Dropbox sends a beautiful and valuable mailer asking for my feedback so they can proactively improve my experience. Purchase Order Organizer Deluxe is a flexible purchase order management software for Windows users. This onslaught on poverty, is being led by providing access to quality education, specifically in computing, to the younger generation. Poverty has most prevalently been measured as a function of income; think of the $1 per day characterization. Absolute poverty can be eradicated by raising the standards of living of a people above the poverty line. To create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning.
OLPC negotiates directly with Governments and their Ministries of Education in order to provide these laptops to schools, just as they would textbooks. If a pupil had been previously exposed to the OLPC XO laptop, then they'll clearly be yearning for more. Ideally, new computers should be provided by the government for students in secondary schools.
A great example of a country that has been arguably successful in implementing ICTs in their education system is Botswana.
Botswana is a small, dynamic country with visionary leadership particularly in the sector of ICTs in education.


Moreover, in practice, Botswana arguably boasts among the highest computer penetration in education institutions in Africa. Say you're teaching a class or brainstorming in the conference room, and you need illustrate this awesome idea on an interactive whiteboard (who needs chalk and sharpee), but have none. Statistics on global software piracy are at best considered shaky, given the debatable research methodologies used to obtain the numbers. This got me thinking - how prevalent is the use of OpenCourseWare, free open source textbooks in Kenyan public universities?
I think mobile telephony in African countries, especially in Kenya, squarely fall in this pattern. In a candid, probably never-before-seen account, the writer of The Godfather, Mario Puzo, reveals how he came into writing the best-seller book and how the movie deal and screen actors were cast. RwandaTel, a mobile service provider in Rwanda, recently announced their rolling out of a GSM cellular network.
Om Malik posits:"Building new cables is the equivalent to adding new roads, new shipping lanes, or flights. What is a technology cluster?It's a geographical concentration of related enterprising technology firms growing around a nucleus of R&D facilities (research centers, universities), suppliers, customers and risk capital providers.
The key components of the program include providing businesses in Renfrew County with coaching, educational seminars, business visitations and personalized ongoing service from Enterprise Renfrew County. To strengthen working relationships with community partners in order to expand and improve services to small business. Summer Company is a unique program, which assists young entrepreneurs with starting and running their own eight to 12-week business over the summer. If you are accepted into the program you will receive an award of up to $1,500 at the start of the program to help with start-up costs. Once you have done this you will be notified if you qualify to submit an application to the program. It is advised that you call the office to ensure the office is open and to book an appointment.
Videos are judged through online public voting (40%) and expert judges’ scores (60%).
Eric developed Neutun-an app that works with smart watches and wearable devices that warns the wearer when an epileptic seizure is imminent.
This additional funding will bring the total four-year investment to more than $565 million, providing employment and skills development opportunities for up to 150,000 youth. The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today's communication with customers and potential customers. ClubIT works with progessive companies and organizations that know the value of technology and want to get the most out of their IT investments.
As part of the Youth Entrepreneurship Fund, The Starter Company program offers business training, mentoring, and a grant of up to $5,000 to eligible applicants who are Ontario residents ages 18 to 29, and who are starting or expanding a full time business, not attending school full time, and will be in effect until March 31, 2016. And thank-you to our volunteers, entrepreneurs and future entrepreneurs who took time out of busy schedules to attend. The event provides entrepreneurs with the opportunity to develop valuable networking contacts and share innovative ideas with their peers. As the creators of Clodhoppers candy they took Chris' grandma's recipe and developed it into a multi-million dollar business. They have appeared in media and publications such as CNN, Fortune small business magazine and they appeared on CBC's Dragons' Den in February 2012, where they convinced marketing maven Arlene Dickinson to invest in their premium candy OMG's.
Click Here for the complete handbook prepared jointly by the Ministry of Government and Consumer Services, ServiceOntario and the Office of the Public Guardian and Trustee for Ontario, Charitable Property Program of the Ministry of the Attorney General. This handbook also provides basic information on incorporating charitable corporations, which are a special type of not-for-profit corporation. Incorporation of not-for-profit corporations under the Act is at the discretion of the Minister (or his delegate). In our store you will find fashions for all seasons, from basic to high tech outerwear (jackets, pants, work shirts and vests), to comfortable wicking sleepwear and cozy bamboo sleepwear.
When shopping in our store, you may purchase a readymade garment, or choose, from our more than 250 designs, the style, fabrics, colours and size of a garment and have this item manufactured for you. During this grace period, no payments on a student’s outstanding full-time loans are required.
The One-Year OSAP Grace Period for Entrepreneurs provides the owner or joint owner of an eligible new business located in Ontario with a six-month grace period extension before having to start making monthly payments on their full-time OSAP loans. The government will provide the funding to the Greenbelt Fund, a non-profit organization that helps encourage consumption of local food in the Greenbelt and across Ontario. The Greenbelt permanently protects almost 2 million acres of environmentally sensitive land and farm land in the Greater Toronto and Hamilton Area (GTHA) from urban development.
Starter Company and Summer Company are programs that are geared specifically towards young entrepreneurs. During the day, you will have many opportunities to make business connections, network and to learn some new business skills. Each dollar spent in Renfrew County will circulate 3-5 times, making each dollar spent worth 5 dollars!
These workers will have until April 1, 2017 to complete an approved working at heights training program. Before you put a program in place, it’s vital that you know your customers well enough to give them tasks and rewards that will be mutually beneficial. If your brand has the ability to offer a healthy dose of sweepstakes and tangible rewards alongside a digital-heavy program, you’ll have the competitive advantage of a stacked deck.
If you make tasks too difficult or time consuming for users to complete, you’ll probably see a negative response from your audience.
Bigger rewards (like a $100 gift card) will likely require users to complete a higher number of tasks than small rewards (like a Twitter shout out), so be sure to walk through a customer redemption cycle in the planning stage of every reward you offer. To ensure a smooth transition into your program, keep its onsite experience on-brand, easy-to-understand, light-weight, and versatile.
Are you capitalizing on the powerful word-of-mouth reviews happy customers are giving your brand?
Loyalty programs are created to add value and increase loyalty within an existing customer cycle. If your brand chooses a third-party vendor to create your program, make sure white-labeling is an option that is offered (or just choose BigDoor as we white-label all of our program options!). Create a pattern of communication between your brand and program members so they know what to expect and when to expect it. Your customers are engaging with you everywhere: on their phones, at work, on their home desktop machines, and on their tablets. Putting in the effort to offer multi-platform options at the beginning of your program will be worth the effort for years to come. We think not! This quick guide to customer journey mapping with cover a number of important topics as it relates to providing the best customer experience. It documents the customer experience through their perspective, helping you best understand how customers are interacting with you now and helps you identify areas for improvement moving forward. At BigDoor, we think this customer-centric approach to business is at the heart of reciprocal loyalty, and we are loving our adventures in customer journey mapping. Most companies have lists of feature requests, bugs, new product ideas, new service opportunities, and more. Once you know where your main points of friction are and you’ve prioritized the projects that will have the greatest impact, you can hire and expand teams accordingly. A great customer journey map will require a great deal of investigation into what is working, what isn’t working and what needs to happen to keep your customers engaged and invested in your brand.
These documents should be at the nucleus not of just one team, but the entire organization.
During this consideration phases they move on to a commitment (contract signed), and from there our team of loyalty experts works to expand and build out partnerships that last. Your map should identify these clearly by customer phase, and then you’re able to see what touch-points are needed to help support customers in reaching those goals.
You should be surveying your customers, pulling from your customer analytics, and leveraging as much data as you can to identify your phases, touch-points, customer sentiment, etc. Doing something for your company that is as important as customer journey mapping or personas or roadmaps always bring with them their own bag of challenges. No matter how much you want it to be, things won’t be as black and white, or as tidy as the funnels of yesteryear. With dollar-backed currencies, the financial liability of the reward occurs when a consumer earns the points, not when the consumer redeems those points.
With non dollar-backed programs, the financial liability of the rewards occurs at the point of reward redemption, not at the point of earning. The quadrant below breaks down the value of a reward based on the two points that spur a brand to choose the type of currency backing the reward: brand affinity and cost. Both options yield a variety of possibility for the types of rewards a brand can offer, but when a brand is supported to use non dollar-backed currency, they gain a huge competitive advantage. If you’re giving users the opportunity to rack in points or coins only for dollar-backed purchases, you are offering a limited experience to increase brand affinity, and run into a problem. In traditional dollar-backed transactions, the cost of rewards rests solely on consumer redemption (i.e. For example, brands have to account for the cost of storing the dollar-backed rewards in a warehouse, paying for shipping, and setting a logistics process in place to deliver the rewards to the consumers.
With non dollar-backed rewards, you can take back control over your rewards budget and put your team at ease. The most common sweepstakes offer experiential rewards, where consumers can collect points by completing incentivized actions in order to enter a chance to win a trip, instant-win giveaway, or product.
Purchasing a lottery ticket is instantly gratifying for participants, regardless of whether or not they win. As a brand, you will only spend as much as the sweepstake is worth, without any hidden fees or logistics associated with redemption. When you have total control over the cost, you can craft seriously awesome rewards based on your budget.
Whether you’d like your sweepstakes to run for one day or three months, any entry timeframe is possible. When a brand offers digital rewards, they have total control over how much the campaign will cost the company. Rather than shipping a product as a reward, or opening a waiting period for people to enter to win a sweepstakes, digital rewards can be awarded as soon as the incentivized action has taken place. The sky is the limit, and we’re just getting started with harnessing the potential of digital rewards. Until we find a way to pixelize limited-edition, branded swag, we’ll have to stick with snail mail every now and again. Novel merchandise can still be considered experiential because the customer is offered the opportunity to have a fantastic experience with the reward; receiving a special piece of merchandise can be a fantastic experience depending on delivery, packaging, and branding. Tangible rewards also offer an opportunity for a brand to engage consumers in a forward-facing way. Fulfillment costs, paying humans to pack things, and figuring out shipping logistics; this process is limiting, and is just not sustainable for many businesses. When brands consider giving away tangible rewards, they tend to be on the cheaper side as they are mass-produced.
Consumers choose experiences with brands, and as we continue to move into the digital world, digital rewards and experiential rewards really drive it home. However, a truly complete loyalty program allows for flexibility across all available rewards. We focus our time on things like the logo, brand colors, byline, etc., when those alone do not make a brand. Your team, your products, and your assets should all magnetically tie back to this promise.
Company culture videos, like this one from Epipheo (a video studio agency out of Portland), spread a message to the masses in a meaningful way. Your brand is very much dependent on following through, whether it’s shown through great products, great service, great customer communications, or otherwise.
While that foundational core promise will likely always be there in some iteration, great brands can grow as their markets shift. We have some great posts coming out soon on how to measure the growth of a brand, and a fun post on what our favorites brands are worth (you are going to be floored!) But in the meantime, let’s hear your tips — what have your favorite brands done amazing well when they built their brand?
But with so many voices sharing their thoughts on your products and services, how do you know where to find the most valuable feedback? First, this group is hand-picked by your business, which gives you the ability to control your sample size.
When a test group is controlled, changes can be made to the content and testers to proactively iterate on results over time. If feedback is given by people who might be operating with their own agendas, the point of unbiased testing is lost. For example, a CAB member will not have the same motivations as your someone who is monetarily invested in your company. If you value quality over quantity when it comes to product feedback (which you should!), lean on your CAB to provide in-depth, unique insights to propel your growth forward.
Watching how they interact with new features and how they generally experience your website provides an invaluable window into how customers really use your product.
When you invest in brand advocates, you invest in a group of loyal followers who will not only weigh in with feedback for you and your products, but who will advocate on your behalf. Your CAB members are already customers and community members who know and love your product, and building up their trust through implementing their feedback will help grow your loyalest bucket of customers. Customer conversations aren’t easy ones, and they require specific strategies to be successful. Purchase order database management helps all kinds of companies and organizations to create, process, and track purchases. Not so much for relative poverty because it's a sliding scale and really depends on the economy of a country - "poor" in Europe may be "wealthy" in Asia. In other words, no tests, no exams that directly impact the pupil's academic performance for the term.
Not only does it boast a liberal telecoms policy, its education and national ICT policies are linked to a broader economic vision for the country.
As well, all junior and senior secondary schools and government tertiary institutions have computer labs.
It's packed with some great features that allow its usefulness to extend beyond playing tennis with on the Wii console. What is not doubtful is that the illegal use of copyrighted material prevalent, and especially in developing regions such as Africa where licensing costs for most commercial applications are considered out of reach. At the same point in time, while the world had 281 million broadband subscribers, Africa registered 1 million or about 0.4%. This is without a doubt fantastic news for the country because it means more options for subscribers, greater penetration levels and competitive pricing among the players.Not to rain on the parade but, if in infact the cellular network is based on the 2G standard, why a GSM network?I know this may be construed as oversimplifying the debate, and indeed there could legit rationale behind the approach - the fact that GSM still has a close to 80% global market share of cellular networks which may serve well for interoperability. The undersea fibers of today are what sea trading routes were in the pasta€”an indicator of future economic activity and a subsequent boom"That during the 90's a "grotesque number of" undersea fibre optic cables were laid connecting the US, Japan Europe and parts of Asia Pacific. I recently moved from Blogger to Wordpress and the video got broken because Wordpress does not allow for random embedding of code.
Some well known clusters include Silicon Valley for electronics, New York for financial services, Detroit for automakers and Bangalore for outsourcing.Why Nairobi?The unprecedented growth of mobile subscribers in Kenya and indeed Africa as a whole is well documented. Dolan's innovation led to securing new business partnerships, developing a user base, and expanding into his latest wearable technology endeveour to monitor a range of chronic conditions in addition to epilepsy. Their youthful and energetic style and never-say-die attitude led Clodhoppers to a point where it was ranked amongst the top candy brands in Canada according to A.C. Ontario pays the interest on your Ontario Student Loans (including the Ontario portion of Canada-Ontario Integrated Student Loans) while interest still accumulates on your Canada Student Loans (including the Canada portion of Canada-Ontario Integrated Student Loans). During this six-month grace period extension, Ontario will also pay the monthly interest on ALL of your outstanding full-time OSAP loans.
As the GTHA continues to grow, the government is committed to enhancing and expanding the Greenbelt to protect this resource, helping to ensure that Ontario continues to grow fresh food to be served at tables across the province and around the world.
Offering people things they already want is the quickest, most efficient way to see results that last.
Explore all the unique ways your brand can offer rewards to customers in order to come up with the most effective layout for your program.
The whole point of loyalty programs is to increase user engagement and loyalty, so make sure your customers can actually accomplish the tasks you’re setting them up for. Whether your customers engage through social media channels, hang out in web forums, or read certain types of blogs, you should place a priority on drawing them into your product or service from their pre-determined niches. There’s no question that this task will take a bit of time spent in the planning and development stages, but the payout is worth the effort. Whether you reward referrals with gift cards, special deals, coupons, or other incentives, enabling this feature in your loyalty program will give your brand a competitive advantage. The wider you can expand your software’s reach the higher the chance of people engaging with your brand will be. As your audience expands, your loyalty program offerings will need to adapt in order to keep existing members and attract new ones.
Fully-equipped with real customer data, behavioral stages, touch-points for interaction, cross-team resourcing, sentiment, and more.
We’ll cover why they are important, what dimensions you should be exploring, the different visualization options, show off some examples, and then leave you with common challenges and how to overcome them. Great customer journey maps are rooted in data-driven research, and visually represent the different phases your customers experience based on a variety of dimensions such as sentiment, goals, touch points, and more. A customer journey map ultimately exists to improve the customer experience and these days that requires creativity. But when you take the time to map our your customers’ hurdles, you can easily communicate cross team about what the business needs to be focusing on.
Too many organizations let resource bottlenecks alone determine what positions to open up, but what if you are investing in the wrong area?
What better information than this to help steer you on how to grow your company to best serve them?
They are as important and cross-team relevant as your company revenue goals and your customer personas.
All in all, the visualization is less important than the information you include (although the more clearly you layout the info the better, obviously). If you haven’t yet taken the time to identify your customer personas, you should start there. You can also include a non-customer stage in here if you’d like (which can be very useful in helping you move them into the customer bucket). By outlining those phases we can begin to understand what customers need as they move through this journey. If they are seeking education about a product and you fail to have a education resource touchpoint, that is a mismatch.
This includes moments that happen off site, onsite, through marketing, in person, and over the phone. Another great thing to include when possible is the time frame; how long does each phase usually last?


It is sometimes helpful to list out what teams are best suited to resolve these gaps and also what level of effort is required to resolve each gap. They will differ significantly based on your business model, your company structure, and your approach to it all. What can a brand offer its consumers to cultivate the type of two-way relationship that will keep them coming back time and time again? Any rewards that have underlying costs associated with them must have inventory and time limitations, and non dollar-backed rewards provide an opportunity for no inventory restrictions at all as they do not have direct cost associated with redemption. When  brand affinity is low, consumers are unsure about the goods, or message behind the goods, that they are paying for. Non dollar-backed reward programs may include some rewards that have an underlying cost, but each of those rewards needs to have limited overall inventory, and then also provide rewards that have no underlying cost to the brand that have no inventory restrictions (i.e.
Frequent flier miles are always dollar-backed as they are rewarded only after a transaction has been made, but airline consumers LOVE their frequent flier miles and will complete unprecedented actions to keep and grow their milage.
Despite the endless possibilities of specific rewards brands can offer their customers, there are three main categories that all rewards fall into. At BigDoor, we see sweepstakes as a key reward to have in your loyalty campaign arsenal, and encourage our customers to implement them into their loyalty campaign strategy.
You can alter the cost for each sweepstakes as you push the campaign live, which means this reward can match the flux of your brand’s cash flow at any given time.
Sweepstakes are typically only rewarded to one person at a time, so instead of spending $10K on a batch of coffee mugs to ship you, you can spend $10K on sending one lucky winner on their dream trip to interact with your brand in some capacity. On the other hand, you could send your winner on a trip to Maui where they will get the chance to meet with one of your designers and talk fashion, and then enjoy a $500 shopping spree at one of your stores. More than ever before, consumers are reaching out to brands where they expect to get immediate responses: online. Digital campaigns are easy to turn on and off depending on audience response, with few costs associated with pulling the plug early. This type of reward instantly delights consumers, driving engagement and fostering loyalty through positive interactions with a brand. They’re here to stay for the time being, and should be considered whenever a brand puts rewards together for their loyalty program.
For example, a baseball hat signed by a baseball player is a great piece of unique merchandise to reward consumers with. Building off of the example above, a branded baseball hat signed by a famous player delivers a positive experience, but also ties the consumer directly back to your brand, increasing brand affinity and building loyalty. Rewards programs should include items outside of physical goods as tangible items are not always the best way to boost loyalty. These rewards do not entice consumers as much as an experiential or state-of-the-art reward would. Tangible items might drive brand affinity for a short amount of time, but when it comes to driving lasting loyalty, consider yourself pushed to the bottom of the pile — much like that $5 t-shirt you sent out last month. Does your community have a large social following that you can leverage when introducing new rewards?
The best rewards programs provide the brand with predictable and controllable costs, while giving their consumers flexibility in redeeming rewards that serve to increase brand affinity.
Funny enough, a lot of us out there are tasked with building a brand, and I would argue that we are spending a lot of our time on the wrong priorities. Here at BigDoor, we believe in reciprocal loyalty, which is the belief that companies should be as loyal to customers as they hope customers are loyal to them. You can’t simply push out a big promise and hope the market shares it around on your behalf.
Communicating your promise in a beautiful, effective way is what enables you to begin to build your tribe of brand advocates. Revisiting how you are promising something to a market and tweaking as needed is a vital part of building a brand. To put it simply: the more successful your brand, the easier it will be to build loyalty around that brand. Beta testing typically falls on the shoulders of a group that is uncontrolled, where companies don’t have any input on who their testers actually are.
This allows for new theories and samples to be pushed through the pipeline at a faster pace, which allows for more progress on the product side of the house.
CAB members will be invested in your industry but will not be driven solely by growing your revenue when they provide feedback, so what they share has a tendency to be quite unbiased. Note the pain points that they run into, and have them walk you through what both delights and confuses them. When the wall between customers and brands is flattened, you’ll begin to see a flood of feedback from your community at large.
Building a brand and a company would mean very little if you weren’t benefiting someone (hopefully many people) along the way. People have different needs, they are in different cities, and are facing different challenges – but all of them are turning to you, hoping you can communicate effectively and help them. Not to say that there shouldn't be any expected outcomes from the instruction received in a computer class; rather, the curriculum should allow for creativity on the pupil's side.
The government has committed financial resources to improve connectivity and to promote the educational use of ICTs. In East Africa, Microsoft tried reducing the price of its flagship Office Suite to serve as a deterrent to content pirates, while the Kenya Copyright Board raided cyber cafes suspected of using counterfeit Microsoft software. Out with older, expensive texts and in with free, customized online content.So how can OpenCourseWave improve higher-ed teaching? In Asia the numbers stood at 104 million, 89 million in Europe and 80 million in the Americas.
The caveat with GSM is that its underlying technology is TDMA, which allocates time slices for users to utilize the transmission channel. Those three regions then went through an economic boom due to telecom deregulation and increased spending on ICT initiatives.Right now I believe we are seeing the counterpoint in Africa. Empirical evidence in ITU's 2008 report on ICT indicators in Africa show that:Growth in Africaa€™s mobile sector has defied all predictions.
After the grace period has ended, you are required to start making your monthly payments (of principal plus interest) on your outstanding full-time OSAP loans. Lean on the people closest to your community for input in the early stages of your program as they can offer the best sense of who your customers are, what motivates them to engage, and what their personalities are like. Creating a cadence is necessary to get your program off the ground, but have strong beliefs that are weakly held and be open to change along the way. Offering new types of rewards to incentivize your ever-evolving audience can put those inevitable growing pains to good use. A marketer’s job is to understand the different moments of impact a customer could have when engaging with your brand and products, and then set those customers up to succeed through education, communication, and discovery.
These funnels come with a number of assumptions about our customers, their needs, goals, and more.
We need to revisit what we think we know, and really understand every touch point a customer has with our brands. What if your limited resources are going to the wrong team to have the biggest impact on your customers — the very people keeping you in business in the first place! Everyone should be well-versed on what your customer is asking, what they need, how they feel at different points of the journey, and most importantly, what the company can be doing to deliver an exceptional experience. Here at BigDoor, we’re hoping to create a guide soon on how to tackle this important feat, but for now, here is a great resource to help you get started. Your customer goals should be laid out clearly, because you can only accomplish your goals if your customers complete theirs.
By doing this right in the journey map, your teammates can easily understand why you might prioritize action items over others moving forward. A consumer buys a ticket, flies 500 miles, and they get 500 mileage points that they can redeem at a future date for a flight, an upgrade, or a discount.
This structure allows a brand to set a pre-determined monthly or annual rewards budget, and whether the consumers earn a million points or ten million points, the pre-determined budget for the brand stays the same. Even though you may not be rewarding users for soft actions, you can bet your competitors are – or will be very soon.
Non dollar-backed currency allows you to set your budgets outside of you customers redemption cycle, which allows for cutting unnecessary costs out of your budget and for your accounting accrual to remain steady. You know that friend you have who takes three or four weekend trips near the end of the year just to keep her gold status on her favorite airline? Incredible prizes entice users to complete the actions allowing them to enter, which directly affects user engagement and behavior. For example, if you’re giving away a last-minute trip to see the finale of a show, you might want to shorten the timeframe for entry.
BigDoor sees the future of rewards living in this category, and considers the option of digital rewards a must-have for all brands to want to dominate their markets over the next few years. Experiential rewards that are delivered digitally, like Twitter shout outs or points for interacting with online content, offer a connection between a brand and consumer that is new, exciting, and increasingly expected from your brand’s loyalist fans. For example, this year Starbucks used a digital, non dollar-backed rewards campaign to entice buyers to purchase bags of coffee from their local grocery stores. Just be sure to give some serious thought onto what your brand slaps its logo on before sending it out as a reward.
Even though there might be added value to the brand and the program through tangible rewards, the cost to the brand might not be worth it.
The selection of these rewards could be due to the fact that the brand has to find a quick way to get in front of a large group, but the brainstorming behind tangible rewards tends to be a little dismal.
As a result, brand marketing is getting a bad rap, and we are failing to help our companies stand out in the right ways. When it comes to building a brand, there are some tangible steps you can take to get down to what really matters. Because we’re so passionate about reciprocal loyalty, we put it at the heart of what drives our brand. Delight them by providing them with content that is shareable and effectively relays your brand’s promise. Brand advocates need to know they are sharing a brand that they can trust, and delivery is where that trust is solidified.
A successful brand takes a great deal of intention when building, and hopefully this post pointed out some places for you to start when kicking off brand conversations. Surveys are sent out with the hope of getting a percentage of response back, rather than focusing on who the responders are. Investor feedback is crucial to driving a business forward, but there are plenty of times where feedback from a source that is separated from your revenue stream is what makes all the difference. The last few years have brought customer-centric marketing strategy to the forefront, and the BigDoor team couldn’t be happier. Jumping offline and talking with your customers in person so you can really hear (and see!) what they are saying is even better.
Forgetting for a moment those archaic and annoying animated GIFs that even AdBlock Plus and NoScript can't seem to wipe out, there is no navigation menu! It is at this formative period in life when the human capacity to learn new things is at its highest.
The objective is to allow children to be exposed to the basics computing, to spark their minds into thinking and imagining the possibilities, whatever their future chosen field.
A more efficient channel-access technology would be CDMA-based (cdma2000 or W-CDMA standards), which allows multiple users to utilize the entire channel at once. Africa remains the region with the highest annual growth rate in mobile subscribers and added no less than 65 million new subscribers during 2007. The grant money will be used to purchase equipment, and supplies to increase production to meet supply demands.
Chris & Larry have been recognized for their sales and marketing techniques in media and publications such as CBC's Venture, CNN's Mavericks of the Morning and in Fortune's Small Business magazine. The reader is, however, referred to the Corporations Act and the Regulations to examine those sections not set out here. Whether your social media manager, customer service team, sales team, or someone else in your org interacts with your customers the most, give them a stake in the success of your loyalty program and leverage their knowledge of your existing customers to help create a layout that will incentivize the majority. Instead, uncover exact moments that help customers succeed, and allocate your efforts to encourage more of them. After all, 80% of your company’s future revenues come from just 20% of your current customers. It’s through the mapping exercise that we can most clearly see the points of friction that face customers. We have our own team goals – increase that count, hit that metric, drive that margin, and so on and so forth. Once you have personas built out, you can jump into mapping each persona’s own journey. Here is an example of what it could look like and also an example of what we use here at BigDoor. But tackling these big internal resources can be the most important work we do as marketers and product marketers. While the points they are receiving may not have a true cash value, they do have a real cost to the airline. Just like non dollar-backed currency, there is an advantage to being able to offer non dollar-backed rewards.
This frenzy is fueled by the aspirational opportunity to win an incredible prize (just check out these folks) that speaks directly to the consumer psyche. If your goal is to send users on quests in order to earn points to enter the sweepstakes, you might want to increase the timeframe for entry so that a large amount of users are eligible to win.
Outside of paying employees to deliver digital rewards through social media and running loyalty campaigns (don’t have one of those? When a consumer purchased a bag and entered the promotional code on the Starbucks website, they were instantly rewarded by collecting Stars, which encouraged them to buy more coffee until they had enough stars to reach their goal and receive a gift card (which was also redeemable digitally). They may help us represent ourselves in a crowded room, but they are not what differentiates us.
It’s all about identifying what your brand is promising, how you communicate that promise to the market, how you deliver on the promise, and how your promise grows over time. No great logo or byline can outweigh the importance of doing what your company promised it would do for its users.
With a CAB, you can create a beta testing group with the demographics, ages, and audience types you know will yield the best results. The problem is that what we say doesn’t always translate into relevance for our customers. You need to be using all of the customer analytics available to you to really understand the challenges facing your customers. For the database novice, program's intuitive interface and ready-to-use purchase order database management solutions make it easy to set up and use. Notice that the age bracket fits nicely into the mold of primary and secondary school-aged children. The most common analogy for this is to consider several people in a room holding multiple conversations. At the beginning of 2008, there were over a quarter of a billion mobile subscribers on the continent. In 2006 Clodhoppers was sold to Brookside Foods, a leading Canadian chocolate manufacturer. Here at BigDoor, we believe digital (typically non dollar-backed) rewards are the future of rewards programs as customers move farther into the age of all things online.
To succeed in the future, you need to make educated next moves, and mapping the journey like this can help take out the guesswork. The more specific you can get when mapping out the landscape, the more successful this data will be for you when making business decisions.
Position it as such and you’ll see much more buy in from other teams looking to weigh in as it evolves. As a result, the airline needs to carefully account for how many points are outstanding, and their associated financial liability. Consumers can also earn points for making purchases with non dollar-backed rewards, as well. In January 2006, the US alone boasted over 120 million customers enrolled in frequent flier miles programs. Harnessing the energy sweepstakes provide to power your customer engagement yields incredible results, with entirely predictable financial costs. You should judge the timeframe for your sweepstakes based on the results you’d like to receive from participants.
Only then can you both (a) solve for them, but perhaps even more importantly, (b) communicate that you’ve solved for them. For the power user, Organizer affords the simplicity of wizards that make it easy to set up and use purchase order software solutions or other small business software solutions that you create. This is deliberate, because an institutional framework is already in place, which makes it relatively easier to implement a solution. With TDMA, only one user can speak at a time; once his talk time is up, he goes quiet and another begins. Mobile penetration has risen from just one in 50 people at the beginning of this century to almost one third of the population today.With growth in mobile telephony outpacing internet access and fixed line penetration, applications are being developed at a faster stride for the mobile phone.
You create funnels and you calculate your conversion rates from step to step, and there you have it. Wouldn’t is be great if the entire company has something to point to as the beacon of customer experience conversation? This means that the airline can only afford to grant points when a consumer is making a purchase and spending real dollars with the airline. Year round, commercial & residential service, capable of handling any type of service required.
As people interact with your brand, they need to feel like you are speaking directly at them to build affinity toward you.
MIT offers the Entrepreneurial Programming and Research on Mobiles (EPROM) program that teaches mobile phone programming in 12 African universities including UoN and Kenyatta University.Deregulation of the telecommunications sector and adoption of streamlined licensing frameworks with policy guidance from the CCK and privatization of Telkom has in many ways leveled the playing field for other service providers and has allowed competitors entry into the market. Bitange Ndemo and the ICT Board have been supportive of local initiatives.Are we there yet?Clearly, wer're not, but we're on the right path. Consider Wilfred Mworia, a 22-year-old engineering student and freelance code writer in Nairobi, Kenya. In the four weeks leading up to Applea€™s much-anticipated release of a new iPhone on July 11, Mr. Mworia created an application for the phone that shows where events in Nairobi are happening and allows people to add details about them. Mworiaa€™s desire to develop an application for the iPhone is not unusual: many designers around the world are writing programs for the device. But his location posed some daunting obstacles: the iPhone doesna€™t work in Nairobi, and Mr.



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