Click here to subscribe and let’s get that over with before we go into the first installment of this exciting entrepreneurial series. Fortunately for you, this unusual article is about the things you can do when business is slow.
Both are necessary forms of feedback and any serious minded entrepreneur should focus on making the most of both periods whether highs or lows rather than choosing one over the other. As humans, it is only natural to think in dichotomies; positive and negative, good and bad, black and white, high and low, hot and cold, pain and pleasure and all others. After all, we are creatures of feelings, and the unpleasant ones tend to drive home the point faster than the pleasant ones.
Somehow, entrepreneurs don’t seem to have any problem dealing with high sales periods; after all, we don’t ever get tired of having more. I have decided to write this because one of the businesses I run has gone through this phase and I am a better entrepreneur as a result. When things don’t seem to be working out well in terms of revenue for your business, it is an indicator that something, somewhere, somehow is wrong. What I have seen most entrepreneurs do when they are experiencing low sales is to lash out frantically looking for a ‘quick fix’ solution to the problem of low sales.
In other cases, they simply respond by doing nothing believing that “this little affliction is but for a moment.” I refer to this kind of response as inaction.
Whether you responded wrongly or you didn’t respond at all, both are inappropriate responses to the problem of low sales.
As I have mentioned earlier; whether high or low sales period, both are reliable forms of feedback for any business.
They are set of activities, behaviours, policies, strategies, and all other changes that occur within the walls of a business. Internal factors are classified either as strengths [positive organizational changes] or weaknesses [negative organizational changes].
For instance, if the employees of a business are performing at their very best, making sure every customer’s expectation is being exceeded every time they come in contact with the business, this can tremendously boost the sales of the business as it generates positive word of mouth for the business that eventually increases sales.
In the other hand, if the management initiates a drastic policy or strategy that will affect the performance of the employees negatively, this will in turn affect the level of satisfaction customers will get from the business. Implying that, whatever changes occuring internally within the walls of a business, can potentially increase or decrease sales depending on its overall impact on the employees and eventually customers.
Never underestimate either of these two sales periods; they are great learning periods for entrepreneurs and the businesses they run. They are the set of activities, consumer behaviours, policies, strategies, and all other changes that occur outside the walls of a business. External factors are classified either as opportunities [positive environmental changes] or threats [negative environmental changes]. For instance, imagine what happened to the typewriter businesses when the computer was invented?
In fact, the advent of computer didn’t just alter the sales of businesses, it completely annihilated those businesses. Such is the power and effect of external factors on businesses; they are very uncontrollable in most cases. In every high or low sales periods, at the very least, one of these two factors must definitely be at play. Do you think diagnosing is essential for uncovering the reasons behind the low sales period?
Share your thoughts in the comment box below, in the next article under this series, I will be sharing some of the key steps to take in diagnosing low sales period in your business. And if you haven’t subscribed yet, here is your chance to subscribe again, fill the form below. This is a very well thought out comment Chris, thank you so very much for stopping by here and blessing this community with such insight.
The way you put it shows you have been through it and that is what really resonated with me, you will notice that this is just the first installment in the series and much later on I will be covering some of the other alternative actions you suggested. I will like to say that many are on my list too, especially the slowing down part and committing to internal growth and development is one vital action in slow times as this. Thank you for sharing your own side of the story with us, it made the issue of low sales not only real but also one we can ultimately cure if only we sit down to diagnose and address the root cause and not the symptoms. A great example is Microsoft, every two years, they come up with a new version of their previous soft wares.
Thanks for your brilliant additions to the conversations in the community, I am so grateful. Diagnosing our situation before taking any action is a crucial step to achieving business or personal success. This is perhaps why as small business owners we need to hire the services of others to help us keep all of these check ups in place as we may be too focused on creating and marketing that we forget to control our operations efficiently.
I absolutely agree most of the comments above, it is true that being an entrepreneur is not that too easy as everybody thinks because as a matter of fact there is no such things in this world that are made to be easy. 2) Lead time and availability on products to meet customer’s deadlines with flexibility. 3) Lack of cultural understanding and diversity within an organization involving business dealings — Customers in certain parts of geographic areas will have mixed negative feelings if we fail to meet their cultural requirements.
7) Are we accessible and easy to get in touch with when our products and services are needed?
Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation. This Business Acquisition Checklist can be helpful to those entrepreneurs who consider buying (or selling) a business as a way to start or extend their own one. Business Analysis Checklist is a tool helping you to review competitiveness and strengths of your company. Business audit is a thorough analysis of a firm’s past and current state in terms of management, finance and operations in order to detect potential problems. Business Compliance Checklist is created for people who wish to make sure that their businesses are fully compliant with local regulations and legislative requirements, so they can keep working freely and adequately in all spheres including business registration, employment and safety.
This Business Consulting Checklist is designed for consultants and advisors who need to understand what steps can be taken to investigate an organization and get insight into business problems and opportunities.
A business continuity plan describes how to keep an organization operating and deal with business recovery in order to ensure further existence and development of the organization.
This Business Contract Checklist is created to assist people in documenting their deals to be clear and understandable for all parties involved.
This Business Development Checklist describes six key steps that you can take to grow and develop your business. This Business Disaster Preparedness Checklist will be helpful to all business owners who wish to get ready for possible hardships caused by emergency: ceasing their business operations temporarily and possible business relocation, planning safety and survival of their employees and infrastructure, and then, once a disaster quiets down, recovering their business.


To put it simply, a business ethics policy is a collection of rules and requirements that say employees what is wrong to do and what is right. Successful planning of business events is always a challenge that requires planners to do their best to consider event details and make necessary preparations.
As a business owner and a good professional you need to precisely understand what a business expansion plan sample means and how to generate new business expansion ideas and measure business expansion risks in order to optimize use of business expansion costs and resources. This Business Expense Checklist presents the key categories of costs that you need to consider when estimating expenses and planning for budget.
If you want your business to be growing and flourishing, you need to develop and implement a business growth plan.
This Business Integration Checklist is created to support company managers who are in charge of integration an acquired company into their enterprise (accomplishing a business merger). In order to be competitive, commercial organizations are ready to make sizeable investments in developing and implementing effective intelligence solutions. Creating a business inventory is one of the most important activities of effective business continuity planning. This Business Loan Checklist is designed to support those who are going to approach financiers with a need of borrowing a loan for their businesses. When moving or relocating a business, it’s critical to minimize downtime and keep the moving process as effective as possible.
This Business Operations Checklist is created for people who would like to start up a business. If you decide to launch a new business, first you need to develop a plan addressing key aspects of business planning and management, such as Market Analysis, Competition, Customers, and others.
Any commercial organization runs various business processes that aim to manage and achieve business goals and objectives.
Facilitating a business process means entering into the process environment and doing appropriate things to understand what the process is, what problems it encounters and what solutions are available. Harmonizing or aligning business processes means adjusting any differences and inconsistencies among the processes to make them uniform or mutually compatible.
Initial definition, Planning, Metrics, Pilot test, Execution and Evaluation are different stages in the lifecycle of a typical business. A business process refers to a step-by-step, logical series of activities or fixed course of action (with definite start and end points) that are followed in the same order to produce some desired result (product or service). Many US companies (such as Ford, Procter & Gamble, American Airlines) have used Business Process Reengineering (BPR) as a great management technique to measure their business efficiency and find ways for improvement. High quality bespoke business training courses & apprenticeships to help your business grow.
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Exhibitions bringing thousands of business people together in Brighton, Hastings & Eastbourne. This is a fact of life and its better you get used to it and learn how to make the most of it. It will help you make the most of the low sales periods every business usually encounters every once in a while. Folding your arms doing nothing won’t make the problem go away, and taking the wrong actions would only end up complicating matters. First find out the cause of the problem [diagnose] before implementing any solution [prescribe]. They constitute the internal working environment of every business and are usually the making of either the management or the employees. These factors if they are the cause of a low or high sales period are in most cases controllable and can be adjusted to alter whatever sales period your business finds itself.
On the long run, a negative word of mouth is created and sales will eventually drop as a result. This is why I emphasized that high or low sales periods are very vital forms of feedback for every business. They constitute the external working environment of every business and are usually the making of the government, society, economy, nature, technology, culture, competition and so on. These factors if they are the cause of a low or high sales period are in most cases uncontrollable and will be a lot harder to influence in your business’ favour.
This is a classical case of technology as one of the external factors at play in determining the low sales period every one of those typewriter businesses experienced during that era. Most especially for the businesses that didn’t diagnose early to find out the cause of their low sales when computers started gaining prominence as a better alternative to typewriters. Your task as an entrepreneur is to dig deep to uncover the factor or factors responsible for whatever sales period your business is experiencing.
What we did was to increase our promo, like giving a certain percent of discount to customers who come in before noon and more discount to repeat customers also any customer who refers others to us gets a discount on his or her next purchase.
I am impressed with the initiatives you have employed in dealing with this issue of low sales in your business.
Nothing can be truer than this, it pays to have a list of satisfied clients to sell more to during low sales periods. It is quite common to be conservative when things are great, you will see no reason to attempt the unusual because why bother rocking the boat when things seem great?
And after diagnosis and analysis, he may be able to remove the bad factors from his business. Overlooking this monthly check ups is what eventually leads to bigger problems like that of low sales. When it comes to business expect highs and lows of income because not all the time is friendly to you, it matters on how you overcome certain difficulties that you have experience. Business indeed is full of ups and downs and as entrepreneurs we must learn to make the most out of both times.
When you have business expect high and lows of income because there are a lot of businesses exists. This can be net term credit lines depending on the customer’s trustworthiness and risks, Is our RMA and purchasing policy too strict?
Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. With an enterprise acquired you may get not only its existing assets and reputation, but also a bunch of problems to resolve. With a help of this checklist you can review what robust resources are available to your organization, especially among the critical success areas: your business team, current products and services, marketing and financial performance. The following Business Audit Checklist highlights key steps and tasks you can complete to conduct such an analysis.
It includes guidelines for conducting a business analysis and developing an improvement plan.


In this Business Continuity Plan Checklist you will read on how to plan for continuity of your business. With a help of this checklist you can make sure that a contract contains enough of information to make your deal clear and effective in terms of goods and services to be provided, terms of payment and other essential issues.
This Business Ethics Checklist uses simple descriptions and suggestions to explain how to develop a business ethics policy for a typical organization. If you need to plan a business occasion, you can use this Business Event Checklist that helps handle the challenge. This plan may include business growth formulas and business growth stages that help you clearly set objectives and ways to put business growth theory into practice. Companies invest a lot of money into advertisement to promote and sell their products and services. With a help of this checklist you can obtain a clear idea of aspects that need to be involved into integration process. It lets a commercial organization count its business assets and organize all inventories into a structured list.
With a help of this checklist you will know what you need to get prepared for in order to get your loan. If you decide to move your company to a new location, this Business Moving Checklist will help you make the process shorter and more efficient. A company should have people who are able to hold effective negotiations weather on making a contract with new supplier or hiring a new employee.
It comprises a wide scope of business operations and functions which need to be maintained to keep your enterprise running, developing and secure.
Read the following Business Preparedness Checklist to learn all the activities you need to undertake for preparing your business for launch.
Having a clear and concise description of those processes contributes to effective goal planning.
A business manager involved in process creation needs to have a good understanding of the generic steps for planning and designing processes. In this Business Process Facilitation Checklist we explain how to facilitate processes in a business environment. It is a critical activity that considerably defines success of process management in commercial organizations. This Business Process Procedure Checklist explains 4 basic procedures which are common to most business processes. Call us on 0844 9432988 for info on Start-Up Loans for all ages in Kent, Sussex, Surrey & Hampshire.
There will be high sales periods as well as low sales periods, both periods are necessary for maintaining balance in business.
Those things we refer to as unpleasant are actually the ones that make us better human beings. It is very important to know that some low sales periods are self inflicted and others are not.
Meaning, take the pain to find out what is responsible for the low sales you are currently experiencing in your business.
We also call our customers more often now and also share such unique ideas like what you are sharing here to our selling customers because some of them do not have access to such informations and the more sales they make the more they will purchase from us. Very creative indeed and to hear that the outcomes were encouraging goes a long way to show that choosing to do the unusual has loads and loads of results if only more entrepreneurs will begin to think in this unusual way. When I first started my healthcare marketing firm, I was so caught up in doing client work that I would go fairly long periods of time without marketing my business, which would force me to go fish for new clients. They don’t take the conservative approach but go all out to shake up things long before even when they needed to be shaken up. The kind of actions that do, are the ones we take only after we have carefully examined the root cause of the problem we are trying to solve. It is not sufficient to choose one and ignore the other, there must be a way to draw out some insight from either conditions we face in our businesses. One is not better without the other, they help to create balance and a healthy growth for both the business and the entrepreneur.
Do we have leverage to work with customers that either asks us to do push ins or pull outs on open orders? Increase productivity of your small business or office by better organizing your employees' tasks and time. With a help of this checklist you can learn the process of acquiring, aspects to analyze on the pre-purchase due dilligence, and sections to be included into business acquisition agreement.
You can use it as an additional source of valuable information for planning your marketing plans, sales activities and development initiatives.
The following Business Intelligence Checklist will help your company explore possible ways for implementing business intelligence solutions.
Read this Business Process Description Checklist to learn how to create process descriptions.
The following Business Process Creation Checklist explains how to create and design a typical business process.
In this Business Process Decomposition Checklist you can read about how to decompose business processes. Read this Business Process Harmonization Checklist to find out how to harmonize and adjust business processes. In this Business Process Scenario Checklist you can read about how to plan your process scenarios by the key factors.
We also bring in new products to spice the old ones, thereby giving our customers more options to pick from, with these and more of in-house training of our staff with prayers we are able to still say there is a lifting up. Once I stopped underestimating the importance of consistently marketing the problem diminished significantly. While I may have been conservative when the business was booming – I was open minded as ever when sales were down. But as experience has taught over and over again, when it is not broken is the best time to start looking for ways to break it. As a result, they remain at the top of their game and rarely find themselves in low sales periods except when the source is from the external forces. The checklist helps understand how to perform business processes under an activity-based approach.



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