About ten years ago, Marketers mainly used the following methods: telemarketing, e-mail blasting and advertising. OK before going any further, I have to admit that the title of this article is a bit of an exaggeration.
If you fancy transforming your website into a Marketing Hub, start by positioning yourself at the strategic spots.
Google is fighting Black Hat SEO (Fear the Panda!) and Inbound Marketing is going in the same direction by emphasizing quality content and legitimacy. In France, Inbound Marketing is not yet a really famous topic but in the US a book has already been written about it: Inbound Marketing. Those figures reveal, among other things, that Inbound Marketing enables to increase traffic but more so: to acquire consumers. Like for all Marketing actions Inbound Marketing’s success will be determined using analytics. The final step then is to choose the right metrics, analyze and… be delighted with the results!


This entry was posted in News and tagged Blog, Google, Inbound Marketing, leads, Marketing, Outbound Marketing, SEM, SEO, social media, traffic. I dun really keep up to date with the young’ins memes anymore, so I have very little to contribute, and the “shrek” keyword is annoying since results point to the movie usually.
The whole phenomena also seems to have came in at a lot of different angles too: 4chan, videos, tumblrs, two separate catchphrases too, so it’d be interesting to cover as much ground as possible. The traffic sources used by Inbound Marketing are free but creating and managing them requires work and thus human resources. It enables you to attract Internet users, to maximize inbound links and thus get a better page rank. Spend some time on improving your website general organization, page titles (keywords at the beginning, not at the end), page content, URL names and so on. For example, create a fun Facebook page, a LinkedIn Group about an important stake for your business, answer questions on Quora, try to get a first position on Digg or StumbleUpon.
This can sound pretty lame but many of us do not spend enough time and energy doing this right.


The more you blog, the more pages Google has to index, and the more inbound links you’re likely to have. What is true though is that Outbound Marketing techniques mean recurring costs (each new campaign has to be funded) while Inbound Marketing enables to start a virtuous circle where traffic and lead generation costs are paid off on the long run. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Using efficient call to action buttons can increase your conversion rate from 0.5% with a lame one (like “Contact us” without a form to fill in) to 5% with an efficient one like a webinar, a white paper or a free trial. Then interact with them by commenting their articles and when it is appropriate mention your own blog: “We also had a passionate debate on this topic, see this article”.
To do so many tools were developed: spam filters, Caller ID or Do Not Call Registry and so on.




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