After completing the website brainstorming process, you have found a solid topic and sub-category niche. When thinking about some building blocks, get a sheet of paper and start to draw your website.
Now the bad webpages, is it hard to read, navigation, usability or is it another flash site that has cool animations but doesn't have any purpose to it.
When you have an idea of what your site is going to look like you can take it further and make a sitemap or a site outline.
Despite the fact that most webmasters understand the importance of conversion optimization very few place it on the top of their to do list. The above the fold area of your site is the one area that every visitor sees at least once. The best way to take advantage of this space is to think of the ONE action you want a visitor to make when stumbling across your site. The key to successful split testing is to first test completely different pages (with different layouts, colors and text) against each other.
Fortunately, thanks to Google’s Content Experiments, you can literally have a test up and running in just a few minutes.
If you ever take the time to drill down into your analytics you’ve probably noticed that a fair amount of people pop over to the least interesting pages of your site, such as your privacy page or about us page. Consider adding a banner, advertisement or opt-in form on these pages to take advantage of traffic that would otherwise disappear and never come back.


One of the simplest ways to boost your site’s conversions is to simplify your site and make it free of clutter. Instead, they spend hour after hour building backlinks, writing content and engaging their followers on social media in order to boost their traffic numbers. It’s prime real estate and should be thought of as the most important area of your site. Do you want them to sign up for your free report, subscribe to your newsletter or make a purchase? Bloggers are especially notorious for this by clogging up this prime real estate with banners, badges and poorly-converting buttons.
You need to decide from the get-go what you want them to do and put that front and center on your site. And the reason they know that making a chance will boost conversions is through split testing. The best way is to look deep into your analytics data and see how people interact with your site. If they tend to bounce or don’t click on any of your buttons, your landing pages may be overly cluttered. Consider cutting out any unnecessary fat and putting your visitor’s focus on your call to action.
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