Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012.
Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December. Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging. At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8. The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent).
Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES.
In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research.
The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan. That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released.
Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices. Gavin: The main aim of MSAD is, of course, to create awareness about Moebius syndrome and to educate others about it. They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile.
But I think it also serves to make people aware of those who have Moebius syndrome and what courageous people they are, who all have extraordinary stories to tell about overcoming adversity in their lives.A 2) Do you think this yeara€™s MSAD achieved those aims?Answer. Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates.


I find it so heart-warming each year to see the pictures that come in of people celebrating MSAD.
As the saying goes, "Alone we are but a single droplet of water, but together we are an ocean."A 3) Why is MSAD so important?Answer.
For example when I was born the doctors said I would NEVER be able to talk, and I would NEVER be able to walk, or later that I woud NEVER even be able to use my hands to write - but thanks to my parents, my mom in particular, who didn't take NEVER for an answer, I was able to do all of that.A 4) Why is purple the color for MSAD?Answer.
Gavin: I believe the idea of wearing purple during the first MSAD came from a young lady by the name of Kelsey Ferrill. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
It was, and still is, very important to us that all the Moebius groups and organizations take part. So it was also a nice little way to do that.A 5) What were the successes of MSAD 2013?Answer.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet.
Gavin: One of the greatest successes I think is that Moebius Syndrome Awareness day was celebrated on every continent on the planet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request. One day there will be a HTML5 based API which take these problems into account and solves them universally. The best surprise of all was to see the United States Military honor Hayley Brang!A 7) What do you think could be improved upon for MSAD 2014?
This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. Tim: For the past three years MSAD has far succeeded my expectations which makes it difficult for me to point my finger at any one area and say we need to improve on this. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena.


The truth is that the global moebius syndrome community is the best rare disorder community in the world and they are the ones who have made MSAD so successful.
Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. We did not go after it this year like we did in other years because we learned in advance that our media sources didn't want to do the same type of stories three years in a row. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.
We took it in a different direction and we used over 100 social media sites to get the word out.
This year we need to think outside the box to come up with some new ways to entice the media into doing more stories about MSAD 2014.A 8) Do you have any particular goals for MSAD 2014?Answer. So our goal for MSAD 2014 is to spread awareness about Moebius Syndrome to each and everyone of them using any and all means at our disposal.A 9) What advice would you give to someone who wants to be more involved for next yeara€™s MSAD but doesna€™t know how?Answer. Send an email to anyone of our board members and we'll help you come up with ideas to get started.
They will be telling you more about it shortly.A 10) What can people who dona€™t have Moebius Syndrome do to get involved in MSAD? Get an official Moebius Syndrome Awareness shirt from Fresh Printz and wear it with pride to show your support for people with moebius syndrome.
Know that whatever your contribution is no matter how big or small it is greatly appreciated by the moebius syndrome community. August 8 2015 Official 2015 Moebius Syndrome Awareness Day Page Our 2014-2015 Moebiuis Syndrome Family Holiday HeroesGallery 2 Moebius Syndrome Awareness Day 2015 Video Gallery Smiling with our Hearts upon the World! We did not go after it this year like we did in other years because we learned in advance that our media sources didn't want to do the same type of stories three years in a row. Send an email to anyone of our board members and we'll help you come up with ideas to get started.



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