Whilst helpful, affirmations will also need to be dropped eventually – you need to feel what you are affirming inside or else it remains just words. A privacy policy is a statement that discloses the information you collect about visitors on your website. A privacy policy page is a statement from you, disclosing the information you collect on your website about visitors.
Third Party Advertisers like Google Adsense, may also serve cookies and web beacons through your website to serve targetted ads.
You can add your privacy policy page in WordPress by simply creating a new page and naming it Privacy Policy. Come back to Appearance » Widgets and drag and drop the Custom Menu widgets to your footer sidebar. If manually creating a privacy policy page seems too complicated, then you can use a WordPress plugin to generate it for you. First thing you need to do is install and acticate the Auto Terms of Service and Privacy Policy plugin (see: how to install a WordPress plugin).
This plugin allows you to put your own details into a modified version of Automattic’s terms and conditions statement and privacy policy statement.
The ability to insert your privacy policy into any page or post is useful; however, for most website owners a dedicated privacy policy page is sufficient.
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This include information you collect through cookies, registration, comments, and subscription forms, etc.
For example, website owners serving advertisements through third party websites, are usually sharing this information with their advertising partners.
Many websites offer privacy policy templates which you can use on your site by filling it with your own site name, url, email, address, and phone number. Include the links to each advertising program you are participating in, and their own privacy policy pages. If so then add the links to opt-out pages on your site and third-party advertiser websites. Draft your policy by following the examples from other websites or privacy policy templates. If you have a widget area in the footer of your theme, then you can drag and drop a text widget to add a link to your privacy policy.
Add links to your about, contact, terms and conditions and privacy policy pages in this menu and then save it. It is common for websites to link to their privacy policy in the footer area of their website. Now simply enter the shortcode [my_privacy_policy] into your privacy policy page to display your auto generated privacy policy.

Therefore, once you have generated a privacy policy page using the plugin, you can copy the statement onto your WordPress page and then uninstall the plugin. Many advertising programs, like Google Adsense, ask the participating websites to include a privacy policy page on their websites. Usually, site owners collect this information by installing web analytics software such as Google Analytics, or stats counter.
If you are building an email list, then you need to ensure users that their email addresses will not be sold or shared with any third-party website. Their terms and conditions and private policy statements are released under the Creative Commons Sharealike license, therefore everyone is allowed to use it.
This makes it straightforward to apply changes to your privacy policy statement in the future too. Users also voluntarily provide information by filling out their information in comments, registration, and subscription forms. You just need to ensure that your own privacy policy correctly references your business and policies.

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