Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Slide Design1) Text Is Death The deplorable practice of putting huge blocks of text on a slide and then reading every single word to the audience probably accounts for half of the problems people have with PowerPoint.
We use cookies to personalize content and ads, provide the functions of social media and analyze our traffic. If you follow my blog or social media feeds, then you know I have a low tolerance for bad meetings and presentations. So last week I traveled to Boston to check out the team from Oratium, Tamsen Webster and Jonathan Dietrich, Presentation Training. I’ve been presenting in front of crowds since 2006 – I’ve read a lot of books and have done my fair amount of research on how to give good presentations. But then Tamsen and JD showed me a real presentation framework, broken down into easy steps that would help me make my presentations so much better. Come on, it’s their intellectual property and they’ve made a good business of helping companies and their salespeople get much better at this.
What I can give you is some of the framework and a place to start along with Tamsen and JD’s contact info so you can get in touch if you want. Let me say that again because this is usually the opposite of many presentations I see (and have made).
Cut out the crappy, bulleted “my company” slides or the “who I am” slides (I’m guilty of this and it stops today) at the front of your deck. Second, they aren’t going to care about anything you say – they are focused on them and not you. I know this sounds like commons sense but I’ve seriously used the same presentation in front of one audience and then turned around and used it on another without changing much but the opening slide.


I’ve defined my measurement in the comments I received after or the fact that audience members would come up and want me to speak at another event. But did that solve the audience’s problem (which I don’t even know if I really defined well) and did it help my company’s goals (in a vague way – maybe).
Let me tell you that their pyramid system to help you define the action is worth the investment. I never thought that the only way I could get an audience to believe in me is to first get them to think differently about themselves.
Now these are just four tips from an all-day workshop – I wish I could give you more but I promised I wouldn’t in a public way. The framework they gave us, the online tools I can start using, the insights into how the audience’s mind works are invaluable and I recommend that you reach out directly to Tamsen and JD to schedule some time to chat with them about helping out your team. I was blown away by how polished and thorough their presentation program was and will be recommending them in the future. Good luck in your future presentations but if you really want to take your talks to the next level then get in touch with them.
Most Popular PostsNeed a Simple Communications Plan, Simple Creative Brief andHow do you win your wife back? Most people in the audience will be able to read the text faster than you can say it out loud. We also provide information about how you use our site to advertising agencies, institutions running web analytics and social media Our partners.
Many times I’m staring down a 70-page fully loaded deck with bulleted 12-point fonts, unreadable charts, nasty clip-art and cartoon transitions. That I would have, as Tamsen so eloquently put it,  “a framework to work within” for my future presentations.


I highly recommend it especially if you have salesforce that needs to be selling a whole lot more. If you really want to get the audience’s attention – start with their problem as quickly as possible. Have a clearly defined ACTION that you want the audience to take at the end of the presentation. If you are going to get the audience to take an action, then they must “believe” something different than what they currently do. We have no empirical evidence that our audience thinks this but we do know with lots of evidence that they are thinking about themselves a lot.
To get people to believe something different, then you need to give them the knowledge to back it up. I can try and sneak a peek at my phone or act like I’m taking notes on my laptop while I’m really checking Instagram, Facebook or email. You can work your who we are into the back of the deck when you are presenting the solution. You must deliver the knowledge in a way to have emotional pull – you need to appeal to both sides of the brain because people make decisions irrationally (right side of the brain) then justify the decision rationally (left side of the brain).



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