The new requirements are a key part of eBay's "Structured Data" strategy, which it has told Wall Street will help eBay create a better buying experience and result in better exposure in search results on sites like Google.
One seller explained that some sellers prefer not to include UPCs in their listings "because they do not want buyers to copy it and use it in SEARCH to quickly find the seller who has the lowest price for that item." The seller asked if it was against the rules for sellers not to enter the UPC number in their listings. When asked if eBay could make required Product Identifier fields set to "Does Not Apply" by default for sellers who don't sell items with product identifiers, a member of the PI team revealed that longer term, it was looking at ways to make listing easier for such sellers. The member of the eBay PI team explained: "Original categories for new listings went into effect June 29th 2015. 2) The only GTIN (Global Trade Identification Number) recognized on eBay at the moment are 14 digit UPC and all ISBN numbers.

Griffith ended the session by posting, "Finally, another important reason why Product Identifiers are absolutely critical to the continued growth and success of the marketplace at eBay" and linked to a Google blog post about its requirement mandating merchants add GTINs to their Google Shopping data feed. Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999.
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You can disable Search Me if you want your career website to be accessed by a direct URL, e.g. The news came during a weekly chat session to answer sellers' questions about the upcoming extension of Product Identifier requirements starting Feb 29th.

Some GTINs like older codes or current EAN (European Article Number) or JAN (Japanese Article Number) or any code that has less than 14 digits are not currently recognized and will be rejected. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006).

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