In order to have an attractive layout, choose a website layout that will look familiar to your target users.
If you have significant inventory, it is essential to provide a search engine box at the upper right hand corner of each page. Providing contact information creates confidence and offers peace of mind to users since they know that there is a real company behind a business website. All of these five tips mentioned in this article will help your business website become more user friendly.
About Christine KaneThis Guest post is by Christine Kane, a graduate of Communication and Journalism.
Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information.
Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA). Making your website user-friendly is extremely important to make sure your customers keep coming back. When UsabilityTools published the results of a case study that analyzed and tested the websites of 8 universities, it became clear that the people preferred websites with clear menu labels and transparent information. We have all come across a website or blog that simply does not work, or takes forever to find the right thing, and it is honestly a hassle.
Making sure your website is user-friendly is not as easy as it sounds; the key is to put yourself in the consumer’s shoes. Making your website easy to navigate is one of the most important factors that we have to take into account. Adding drop down menus will make it even easier for customers to go directly to what they want.
If you carry multiple products in different categories, break them into smaller categories so they can be easier to find. Your website needs to be accessible across all platforms; cellphones, tablets, computers and even gaming systems. Do your best to make the website look similar across all platforms, so the customers will know where to find the product they are looking for. A simple color scheme is favorable when you want to promote your best item, since it will be your focal point. If you have a special offer or promotion going on, make it your focus point on your homepage.
Try to avoid eye straining colors like neon green or yellow unless you really need to use them. Try the F-Layout that serves the most important information where the eyes of your viewers usually focus.
Place contact, about, FAQ’s and other similar links where they are usually found – at the bottom of the page. Finding out what your consumers love will help you improve the way you showcase your products. Hot items that sell should be the focus point in times when they previously sold the most last year or last month. If you do change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.
Making sure that people can access it across all platforms is also vital since, today people look at websites on a daily basis on portable devices. It is also important to note that if your current website design works, then there is no reason to change it. SEO Blog India unveiling the secrets of search engine optimization, SMO, PPC and the other channels of digital marketing. Websites are like virtual offices they give the user’s idea about your business how professional you how big are your business and how you will cater them.
Few years back there are fewer businesses online and most of the time visitors knew about the business of which website site they are visiting but now there is a lot of competition and in order to get sale or lead you have to offer them the most within less time. If you like red color this is not necessary that you have to use a red color in website as well. Most of the time people want most of their information on the home page so that visitor can get everything from home page which is wrong. Welcome note to tell them about your business psychology a link if he wants to learn more about your business. Your contact info so that they can contact you if they know you personally and just came here to see your address or phone number so they don’t have to go through the whole site. Now days if you have a blog or social media integrate it on one page as well its better for SEO and also will make your business good.
You should show them what you have and also to bring curiosity so that they can view more and visit maximum pages you have in your site.
This is very necessary that if visitor goes to any inner page he should have the ability to go to any other page without going back to home page and the content placement or product display should be in such a way that even if the visitor doesn’t find what he wanted there should be other close products and services you provide that will urge the visitor to search more.
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Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. This means that it adheres to established conventions that make it look and behave like users expect it to. You will be surprised to hear that in the US, out of the 74% of households that have an internet connection, 6% are still using dial up. Not only will prospective customers feel welcome, but they will interact more, visit your website again and recommend it to their peers. She enjoys writing about a wide-variety of subjects including internet services for different blogs. This either makes us, consumers, want to quit in frustration or swear we will never come back.
Knowing where to go to find the exact product that you are looking for is what all consumers love. Pixiwoo blog, for example, has a huge Labels menu that takes a lot of space without being actually useful.
Customers are always looking for the best promotions and setting up a promotion category will be greatly appreciated. This is vital, since some consumers may not know the exact name of a product, but if they can click on the picture, the website should redirect them to the specific item. Some claim that a simpler color scheme is best to present your products while others say the more dynamic the more attention it will receive.
Apple, for example, is known for its simplistic design that makes your eyes focused on a specific section of the website.
This design was captured using an eye tracking camera that shows that consumers favor an F design.
Ensuring that all the pages from the homepage to the products page are visually attractive will show unison of a great design.
To do this, first you will have to do some research, like who is buying your product and is there a time when it sells more? Not all products are meant for everyone; some are age specific, while others are experience specific. This is a huge mistake many companies do which is trying to better the website when nothing is wrong with it.
A younger audience would be attracted to a colorful theme, while an older generation prefers simpler themes.
It is not the easiest task in the world, but you can make it as easy as it gets if you follow the helpful tips listed above. The website should be as similar as possible to the computer version, since most of the customers look up items primarily on a computer, and then tend to do further research on their smartphones or tablets.
The easier the words can be seen on your background the better, since the last thing customers want is having a hard time reading the description. This is crucially important, since it will be easier to promote your product to potential customers if you know exactly who your audience is. Unnecessary changes cause hundreds of consumers to become angry, since they were used to this old format that was updated to hopefully improve traffic to the website. Remember that everyone is a consumer at some point in their life; just try to recall the last time you bought something online.
Home page is like a reception of your office and if you have 20 receptionists for all different services you provide the visitor will get confused and it will be hard for him to choose which to go and who to talk then he will choose the wrong one and will eventually not get what he came for tough you are the best in the market. While making the website for pages a simple formula should work each page should be linked with every other page as much as possible with reference to same category or preference like best seller discounted products and services. It’s visually appealing and turned out just how you had imagined it.  You are overjoyed and cannot wait to get started with your online business. However, many owners feel disappointed when there is little goal conversion from their business websites.
Having a column on one side, either on the left or right, of each page makes the overall presentation look consistent and professional. Similarly, in the UK, out of the 85% of households having an internet connection, the percentage of dial-up connections is at 17%. Moreover, users will naturally make use of a search engine within your website if they cannot locate what they are looking for, especially if they cannot figure it out how to locate it using the navigation system. Thus, provide easy contact mechanisms such as contact forms and a customer service number conveniently shown in an easy to locate section in your website.
As a result, the number of visitors to your website as well as your goal conversion is more likely to increase. The official website for the Basilica of the Sagrada Familia, for example, is not user-friendly at all. Consequence of Sound, an influential music blog, is a really user-friendly website because of the effective menu.
Asos, a popular online shopping destination, gets huge attention through promotions and sales.
Asos, which was already mentioned above, is a dynamic website that features several categories and items.

The Huffington Post, for example, is a very comprehensive site that proves how important visual content is. It has been proven to be effective, and most successful websites do have this design in fact. Nothing is more frustrating than knowing for a fact that you saw some items at a certain category on your computer, but they do not show up on your tablet. For companies that have a main product that is the focal point, it is best to have a simpler theme showcasing the product.
One of the most productive web-design strategies is to use a proven pattern called the F-design, which is easier to read and more attractive. Younger people are into these modern designs with lots of colors and options, whereas an older crowd prefers an easy to use website with fewer distractions. Of course, these are just a few examples of ways to make your website more user-friendly with some information from and thenextweb.
If you are making an office or shop you always take in to consideration that the customers should feel good after coming to you place and it should be easy for them to get what they want without much of an inquiry. Like if you are dealing in information technology Blue, Light green, lighter tones of gray would be the best option rather than strong purple red or any other strong color scheme because for information technology mostly refers to global or Sky is the limit etc.
Your home page will be like a welcome page where you will give the visitor a feeling that you have a professional attitude towards business.
How to code your website so that you can get maximum traffic and evaluation of your website are the other two steps remaining before getting the best results on internet. Well, I don’t mean to burst your bubble but have you considered whether your site is USER FRIENDLY?
Thus, it is important to test the time that your website takes to load, using emulators set at 56K internet connections. One small tip here is that the search engine should be designed to display zero results if what is searched is not available. When devising these contact mechanisms, please remember that some users would still opt for traditional, offline contact mechanisms.
That’s one of the greatest reasons for bad reviews this impressive destination gets from tourists.
Since most of its customers are looking for these deals, the website clearly provides them in a separate category. Levi’s for example, is targeted towards young, fashionable people who want classy, but modern jeans. If you change the format of your website, it may be harder for regulars or new customers to find what they are looking for. It’s also important to test your website personally, since you will see small details that you may have missed. However, if your company has many items, then a dynamic design that promotes all your items is best. These two great websites have more information and tips on how to improve the user experience with your website. Same goes with the website you have to make the visitor to stay on your site as long as possible and it should be easy for him to maneuver within your site and you will always take care that without any difficulty the visitor can get his desired result. You can check out more about color psychology in my other article in which I talked about choosing best color option a color for every business. If you find that helpful you should learn more about the other two steps in making the perfect website for your business.
If your site is not user friendly and does not have a clear call to action, you are going to have to rethink a few things.
Furthermore, ensure that your corporate identity is reflected in your color scheme whilst at the same time ensuring that the background color that you choose is in harmony with your font type.
There are several ways to speed up your website and most of these emulators will tell you how. Although the brand has a broader audience, this is the group its website promotes on the main page. Your personal experiences will help you create a user-friendly website from both the vendor’s and consumer’s point of view. Read what language should I code my website and how to evaluate website design for maximum traffic? In today’s society, the internet is so deeply embedded in our everyday lives, many people would prefer to go without phone service than internet service. Some typical recommendations include compression of the HTML, CSS and JavaScript files and usage of small size images (ideally making use of thumbnails to show previews of images). In this way, potential customers who want to find more about your products or services can reach you at the click of a button or phone call.
The issue of having a user friendly site should be taken into account in the designing phase by the web designer (whether that is you or a hired professional).

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