The major upside of relevance is that you can accomplish major ranking uptick by creating relevant content.
Part of the reason why relevance seems mysterious is because it is often viewed as a static entity – something that you can attain or achieve. Relevance is more of a conversation than it is about cool design, a trendy logo, a stylistic flair, or the right colors.
A persona should capture the basic essence of who is buying your product, and why they’re buying it. The fact that they may drive a Honda Accord or have a blond 5-year-old nephew is not important by itself. Only by understanding who the customer is can you address her problems, her questions, her concerns, her interests, and enter into her world.
If you’re lucky, you already have a persona somewhere buried deep within your marketing materials. Many SEOs and marketers think that the first thing they need to do when starting “SEO” is to make a list of keywords. The user intent of a keyword is the goal of the user typing the search query, and it typically falls into three categories: Do something, know something, or go somewhere. As you develop your keywords through research and analysis, you must pay close attention to the nature of the queries – their intent. You’ll have to do a little SEO – not anything advanced or voodooish, but the basic idea of using the right words in the right places. The meta description is a bit of code in your web page header that displays in the search engine result pages, and tells users what the page is all about. If the meta description is relevant, it probably contains one of the keywords or phrases that the user seeks. Not only should the meta descriptions contain a keyword or related word, but they should have great style. Remember, when you write a meta description, you’re not trying to game the search engine; you’re inviting the searcher to check out your website. As an example, let’s say that a user is looking for a way to share her videos with friends.
When the users click from the search engine results page to your site page, the first thing they see needs to establish relevance.

It doesn’t matter whether the page is a blog, an evergreen content page, or even your home page. Now to bring the page directly to bear on the user’s interest, what kind of content should you create? The user’s problems become fodder for your keyword focus, and then for your content marketing strategy. Users will love the content because it solves their problems … because it’s relevant. Want to receive more great advice from Neil Patel and other experts on how to create and deliver relevant content? Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE!
Grain notes -         "Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive.
It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance is more scientific and systematic.
I’m doing so not because I’m obsessed with SEO, but because I’m aware that search intent is the starting point for successful SEO. That way, you can understand what your users want, and how to create relevant content for them.
Think about the words you want a page to be found for, the words you feel are relevant from your keyword research. It’s delivering the right content for the right users, and making sure that they have a positive and rewarding experience. Unless you’re Apple, Amazon, or Wikipedia, you’ll have a tough time ranking for these terms. If it doesn’t contain the keyword itself, then it should at least describe the nature of the keyword. That’s what great content marketing does: It assesses the user’s need and creates a solution.
As you solve users’ problems, you’ll become good not just at ranking in the SERPs but also in dominating – creating content that is laser-focused on users.
I like the fact that you pointed out the vital steps before doing keyword search based on a targeted persona.

Doing your research and figuring out with keywords resonate most with your community is vital — it’s a great first step! The point about understanding user intent before writing online posts is a good one that I put to use right away. You can create relevant content by understanding what relevance is and developing a process to achieve it.
Create a list of keywords that describe your product (navigational and commercial queries).
If a user searches “top lawn mower reviews,” it sees a list of results with meta descriptions for each site. If you can use the limited space in your meta description to nail the searcher’s problem, match her intent, and score her interest, you’ve won. It entices her to click because it tells her how the link will help solve her need and precisely matches her intent.
You must ensure that your content matches current events, whatever those may be in your niche. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. When you have a particular message you want to get across, targeting specific peopke based on that message, then it makes sense to base your keywords around that message.
If your website is successful at targeting that keyword, then you will rank in their query.
It makes your blog more cohesive, and with this consistency your audience wouldn’t feel confused or disappointed. All information is provided on an as-is basis.? This is a personal website and is not affiliated with any commercial grain entity.

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