Dawsonrentals is one of the UK’s largest CV rental firms, and one of the few to offer the full range of vehicles from vans to trucks and trailers and the full range of services from daily rental to contract hire and leasing. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. This data can power big picture decisions like which channels you should be investing in, what changes to make to the site to improve user experience, and so much more.
Luckily, Google AdWords and some other platforms like Bing Ads have built in functionality to tag your URLs without any extra work. Luckily, Google has created a very simple tool to help us out with this, because if you are like me, the idea of writing custom URL parameters is not the most comforting.
Fill out this quick form and Google will generate a ready-made custom URL that you can literally copy and paste. Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. It matters because the short-hand language of digital sentiment is being created, right now, right in front of us.
We rightly evaluate this data against our user journey maps, and adjust our models based on how accurately we predicted some final outcome (hopefully a huge conversion). Hint: Listening to customers talk to each other about your products in a store is really similar. Today, Facebook is talking about how to let its users express themselves more fully or accurately, without opening the door too much wider to the troll in each of us. But see this move for what it truly is: step one toward a quantum leap forward in sentiment mining for marketing. The biggest question on my mind at this point is still whether Facebook can act patiently enough to make these new emotional signs a social norm, or if they’ll rush in and create a passing fancy.
If the holy grail of digital marketing is surfacing sentiment, at scale, and turning that into truly actionable insight, the process of collecting it must be at worst benign. Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people wins social media for the next ten years.
The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform. Quality Score is comprised of several things, such as expected clickthrough rate, ad relevance, and landing page experience. To improve ad position for a given keyword, advertisers are presented with two options: increase the maximum cost-per-click bid, or improve the Quality Score of the keyword.
Understanding what Quality Score is and how it plays into your PPC performance is important for all PPC advertisers to understand. Landing page quality: The landing page associated with each ad and keyword should be relevant to the search query, useful, and user-friendly.
Targeted devices: How well the ad performs on different devices, such as laptops, tablets, and mobile devices. Quality Score is a reflection of the health of your campaigns and influences overall account performance. Actual cost per click (CPC): Higher Quality Scores allow you to bid for top positions, so achieving a high QS can help stretch your PPC budget. Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates. Cost per conversion: By paying less per click, advertisers tracking conversions could see significant decreases in the cost they pay per conversion.
And we used to talk a lot about apps, and about whether to use an HTML web app vs a native app, how hard it was for the average app to stand out from all the noise in the app store, and about app store optimization (ASO) harking back to the old days of SEO, with its emphasis on keywords for ranking. So what are the key ways in which we're seeing this shift in user behavior change our approach to SEO? A new version of the update has recently rolled out, so we can expect to see further impact from this in the next few months. What should we do about it?The key action here is to ensure that your site passes the mobile-friendly test, and to check Google Search Console reports for mobile-specific errors. Site speed and page load timesHand in hand with the focus on mobile-friendliness, there is also a push towards improving site speed and page load times. Google are not the only ones addressing this issue: Facebook Instant Articles and Apple Newsstand both use in-app versions of content pages to speed up the loading process, and some publishers have also created their own native apps to help solve this. Google’s solution to this is their Accelerated Mobile Pages Project (AMP), which allows publishers and creators of editorial content to build versions of their pages with stripped-back, skeleton HTML, following a set of rules which guarantee speed and force distribution (an important thing to be aware of if you choose to utilize this approach).
Mobile-first design of SERPsThis third key area is around Google making desktop search look and feel more like mobile search. What should we do about it?There’s not a huge amount that can be done to address this trend head-on. In addition, you may want to shift some of your focus towards building out your top-of-funnel search strategy, to target less commercial keywords where you will have fewer paid ads to compete with.
App integration with web searchGoogle needs to find a way to integrate app content with the rest of the web, or they risk becoming irrelevant. The solution for Google is to start indexing and serving app content in the web search results, and this is what they are trying to do with their work around app indexation and app streaming. What should we do about it?If you don’t already have an app, this may not be relevant to you. Where’s this all heading?I believe that all of these trends are supporting a wider push by Google towards their goal of building the ultimate, intelligent personal assistant.
And already, users are realizing that they can provide fewer contextual signals within their keyword search and the search engine will still know what they’re asking.
These are all signals which in the future could be used to determine the most relevant results to serve - potentially before you even ask. When you combine all of these signals with the integration of the public index (what we currently think of as the Google search index), the private index (your emails, photos, calendar, etc) and app content, Google could have the ability to know as much about your day to day activities as any human PA.
Read the full article here New Evidence: Does Google Count Keywords in Anchor Text In Internal Links? If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box.
As you can imagine, this offers some great information to users that want additional questions answered without hunting for them. The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper. More often than not, Google only creates question boxes for the most general, often searched terms. Interestingly, these are not the ordered results of the search, but they are within the first page.
Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses.
Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page. But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better.
We have a very handy infographic on how to use Schema.org as well as a number of free Schema generators to help you out. Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? A bonus to look for would be automatic geolocation detection — the ability of the widget to detect where a customer is searching from. And, finally, there may be extra features you’d like to have to ensure the best possible experience for both users and your business. Keep all of these necessary and optional features in mind when evaluating Store Locator widget choices. Pricing varies widely, from free to upwards of a $1,000 initial investment with reduced rates for subsequent years of service. I’m writing this because, having looked at a considerable number of live store locators while researching this article, I found landing pages like this one with next to zero content on them, landing pages like this one with a very meager attempt at content that is observably duplicative, and landing pages like this one with some duplicate content, but also, some added value for local users. Am I handing out a lazy pass for all?Are lax standards a good reason to go with the minimum effort and call it a day?
In a competitive scenario, if your store is the only one maximizing the potential for consumer engagement on your store landing pages, you are working towards impressing not just search engines, but customers, too. An early adopter of Euro-6 to allow its customers to try before they buy, more than 30% of its truck fleet is now Euro-6.
Motor Transport is dedicated to providing fleet operators with the most up to date, relevant and reliable news, researched and written by a 10-strong team of experienced professional journalists.
Registered Office: 6th Floor, Chancery House, St Nicholas Way, Sutton, Surrey, England, SM1 1JB. Tools like Google Analytics give us detailed information about not only what sources are driving the most traffic to our site, but also the quality of that traffic. It’s called auto tagging and I highly recommend turning it on for just about everyone.


But measuring a user’s emotional engagement with a written post, or a video, or a specific product requires that we go beyond surface metrics like searches, clicks, and time on page.
I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. After logging into an account and navigating to the keywords tab, hover over the white speech bubble in the status column of your keyword. If people who see an ad click it at a high rate, that indicates to Google that the ad fulfills a searcher’s need. When the keywords you bid on closely relate to the ad triggered, there is a better chance they will relate to the user’s search query. Advertisers looking to rank in the top positions in the search results while not paying a premium should focus on achieving high Quality Scores.
Additionally, by creating highly relevant ads and landing pages, conversion rates will increase anyway. However, monitoring QS across a PPC account can be a good diagnostic tool when looking at overall performance. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile.
Now, we talk about the other ways in which people can use and discover our apps — such as app indexation and app streaming.
This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue.
This is particularly noticeable on editorial sites, where an ad-revenue business model leads to lots of different elements required to load a page, despite the actual content being fairly lightweight. The card-style layout, which makes the distribution of content easier on a variety of different screen sizes and types:2.
This allows Google to serve the most relevant version based on the context which they have around that particular user and how they prefer to use the web.
This means a single interface for all types of searches, and eventually, an intelligent personal assistant which can anticipate your next question before you ask it. Do you agree that it’s heading towards the development of intelligent personal assistants? I would certainly NOT go and implement sitewide changes to your site based on this or other recent posts.
The more narrowed the search term or phrase, the less likely it will be to have question boxes. Looking at the related questions sources, they tend to be drawn from the most popular results from a search. The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites. I was never able find any correlation between having Schema markup and being featured in the related question boxes. On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for.
But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs). This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it.
But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices.
If not, then you’ll have a problem with all travelers who may be trying to find your business in a strange city and have no idea what the local zip codes are. This is must these days, given that as many as 50% of mobile queries may have a local intent. You don’t want to have to redevelop your website, just to get your widget to function. This might include search text autocompletion, the ability to sync with Google Docs to upload location data, or search filters that allow users to refine results based on personal criteria. Captera has recently done a good job of profiling a number of popular options which should help you hone in on the right solution for your company. Wordpress offers a number of free and premium store locator plugins with varying degrees of popularity.
Not trying to hurt anyone’s feelings, but, with the exception of the last example, the sheer volume of locations operated by these companies has likely caused their marketers to settle on the most minimal effort possible to differentiate between landing pages.
Google is correctly finding for me each of these businesses in the right cities, both organically and locally, when I search for them. If you have hundreds of locations, the cost of going the extra mile on your store landing pages may not show any easily-discernible ROI.
You could end up earning more than your fair share of those 50% of local-intent mobile queries, in city after city. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA.
You need to empower the tool by setting up proper tracking parameters for all your marketing campaigns.
Your Quality Score is then combined with your maximum cost-per-click bid to determine your Ad Rank. By working through Quality Score best practices, advertisers should see an increase in the performance statistics they value most. Google announced that they saw a 4.7% increase in the number of mobile-friendly sites in the two months between announcing that the update was coming and when it actually rolled out. I’d love to hear your thoughts in the comments!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team.
On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions.
Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. For any paid product, I recommend choosing only those which offer a free trial period of at least 1–2 weeks so that you can be sure the solution works for you. The last of these (REI) has actually done a good job of adding interest to their pages by including a regional event schedule. While I would never advise a small business to take a least-effort approach with their store landing pages, it’s my conclusion from my research that established brands can get away with a great deal, simply because they are established.
If your marketing department throws its hands up in the air regarding differentiating store #157 from store #158, there may be a lack of available creative solutions to the scenario. The new car, the camper-trailer, the jet-skis, naming rights to the next planet…everything.
It has to be a truly useful set of tools that fit our lives and bend to our moods, good and bad. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! It seems you can get the right data in front of the customer with a very minor effort, and that the minimum requirements for data on those pages would be that they have correct company NAP on them and are indexable. But, you, you smartie, have not only got a unique paragraph of text on your pages, but also store-specific reviews, and a maintained schedule of guided hikes in the region. All three of you link to your respective landing pages from your Google My Business listings. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set.
Cadmium Yellow, for instance, is made from the compound of cadmium zinc sulfide, and calcined iron oxide is the chemical name for Burnt Sienna. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries. A way to determine whether a tube of paint contains a genuine color is to look for the ASTM designation (usually on the back of the tube, and occasionally on the face). THESE VERY SAME ENFORCEMENT AGENCIES, WHO HAVE SWORN TO PROTECT AND SERVE, OUR COUNTRY, AND CITIZENS ,ARE BUT SOME, OF THE CORRUPT,GREEDY TRAITORS .ENGAGED IN THE TYRANNY AND TORTURE. If there is a single ASTM number, the paint is made from a genuine pigment of a single substance.
If you find more than one ASTM number, it means several different pigments were combined to make the paint and it is not a genuine color.A An ASTM designation starts with the letter "P" for pigment, followed by a letter or set of letters for the color group, such as "Y" for yellow or "Br" meaning brown, and then a one to three digit number for the specific color.
Kings Blue, for instance, is just Zinc White (PW1) or Titanium White (PW6) plus Cobalt (PB36) or French Ultramarine Blue (PB29), yet it saves the landscape painter much time by not having to mix it on the palette each time she needs a sky color.A Some convenience colors are intended to replace an obsolete but useful pigment. For instance, the production of genuine Indian Yellow is now barred by law, so today producers create alternatives from mixtures of other colors.A imitationLike a convenience color, an a€?imitationa€? is a mixture, one that allows the manufacturer to offer an inexpensive alternative to a costly color. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track.
Also like a convenience color, properly labeled imitations are identified with two or more ASTM numbers. If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!
We offer our customers a better age profile of equipment so the vehicles aren't breaking down.
Some of our competitors have got their own workshops and it's cheaper for them to repair the vehicles. We couldn't run an old fleet of trucks and make money.” Dawson has a long-standing relationship with Mercedes-Benz on both trucks and vans, though it also buys from MAN and Volvo.


The school district has moved to a biometric identification program, saying students will no longer have to use an ID card to buy lunch.A  BIOMETRICS TO TRACK YOUR KIDS!!!!!i»?i»?A TARGETED INDIVIDUALS, THE GREEDY CRIMINALS ARE NOW CONDONING THEIR TECH!
Since the coming out of the recession, the pallet networks are very much in vogue so curtainsider rigids are in big demand.
But having the two changes a year has actually flattened that out quite significantly for us. This isn't something we've done because this customer has come to us and asked for this truck.
We saw last year that we were able to demonstrate pretty significant fuel savings and the operational shift to Euro-6 wasn't as big as people thought.” While Euro-6 trucks have proved more fuel efficient than their predecessors, they do cost Dawson more to buy and maintain. We were given prices of anything from ?6,000 to ?12,000 for a new system but then some people are saying they can change the cartridge for ?1,200. But on the long-run vehicles that are doing lots of miles they've not missed a beat.” Purchase prices are at least 10% higher on Euro-6, according to Miller. If we can buy 500 vehicles at the right price, and we don't want to increase the fleet size by 500, we've got to sell an amount of vehicles.
We like buying things.” Fletcher expects his truck fleet to grow steadily in 2015 as the market improves. There's a rule of thumb that leasing, rental and contract hire grow slightly faster than the rate of economic growth.
Whether it will be as much as 10% I doubt, but it will not be far off that.” If making money from tractor unit hire can be difficult, renting trailers is even tougher, with cripplingly low rates blighting the sector for the past decade.
Trying to gauge what is going to happen to a trailer you buy today in seven or eight years' time is really difficult.
Paul Weindling, history of medicine professor at Oxford Brookes University, describes his search for the lost victims of Nazi experiments. The chairman of the board at ESL a€” then proprietor of the desert wasteland in Nevada known as a€?Area 51a€? a€” was William Perry, who would be appointed secretary of defense several years later. EUCACH.ORG PanelIn a 2-hour wide-ranging Panel with Alfred Lambremont Webre on the Transhumanist Agenda, Magnus Olsson, Dr. Henning Witte, and Melanie Vritschan, three experts from the European Coalition Against Covert Harassment, revealed recent technological advances in human robotization and nano implant technologies, and an acceleration of what Melanie Vritschan characterized as a a€?global enslavement programa€?.Shift from electromagnetic to scalar wavesThese technologies have now shifted from electromagnetic wave to scalar waves and use super quantum computers in the quantum cloud to control a€?pipesa€? a reference to the brains of humans that have been taken over via DNA, via implants that can be breathed can breach the blood-brain barrier and then controlled via scalar waved on a super-grid. Eventually, such 'subvocal speech' systems could be used in spacesuits, in noisy places like airport towers to capture air-traffic controller commands, or even in traditional voice-recognition programs to increase accuracy, according to NASA scientists."What is analyzed is silent, or sub auditory, speech, such as when a person silently reads or talks to himself," said Chuck Jorgensen, a scientist whose team is developing silent, subvocal speech recognition at NASA Ames Research Center in California's Silicon Valley.
He buys a used 2006 trailer for ?3,000 or ?4,000 and if it makes ?70 or ?80 a week, he's probably quite happy with that.
He's not had to put any money into compliance systems or overhead, the people, the training, all the other things that we do.” Fletcher would like to buy all British trailers, but he concedes “it's not always the best solution for us”, and Dawson remains a big customer of French fridge trailer builder Chereau.
We numbered the columns and rows, and we could identify each letter with a pair of single-digit numbers," Jorgensen said.
I'll say Chereau are the only manufacturer that can deliver a trailer for a 10-year life in a rental fleet.” Dawson argued strongly that the trial of longer semi-trailers should have been open to the hire companies, but the DfT ignored their approach. People in noisy conditions could use the system when privacy is needed, such as during telephone conversations on buses or trains, according to scientists."An expanded muscle-control system could help injured astronauts control machines. Needless to say, we didn't get much traction with this.” Dawson has however invested heavily in doubledeck trailers, taking delivery of its first refrigerated unit back in 2000 and now having over 600 on the fleet. If an astronaut is suffering from muscle weakness due to a long stint in microgravity, the astronaut could send signals to software that would assist with landings on Mars or the Earth, for example," Jorgensen explained. That's whether it's dry freight or refrigerated.” While the rates for doubledecks are better than for vanilla single deck curtainsiders, they are expensive to buy and maintain. These are processed to remove noise, and then we process them to see useful parts of the signals to show one word from another," Jorgensen said.After the signals are amplified, computer software 'reads' the signals to recognize each word and sound. Our Research and Development Division has been in contact with the Federal Bureau of Prisons, the California Department of Corrections, the Texas Department of Public Safety, and the Massachusetts Department of Correction to run limited trials of the 2020 neural chip implant. We have established representatives of our interests in both management and institutional level positions within these departments. Federal regulations do not yet permit testing of implants on prisoners, but we have entered nto contractual agreements with privatized health care professionals and specified correctional personnel to do limited testing of our products.
We need, however, to expand our testing to research how effective the 2020 neural chip implant performs in those identified as the most aggressive in our society. In California, several prisoners were identified as members of the security threat group, EME, or Mexican Mafia.
They were brought to the health services unit at Pelican Bay and tranquilized with advanced sedatives developed by our Cambridge,Massachussetts laboratories. The results of implants on 8 prisoners yielded the following results: a€?Implants served as surveillance monitoring device for threat group activity. However, during that period substantial data was gathered by our research and development team which suggests that the implants exceed expected results. One of the major concerns of Security and the R & D team was that the test subject would discover the chemial imbalance during the initial adjustment period and the test would have to be scurbbed. However, due to advanced technological developments in the sedatives administered, the 48 hour adjustment period can be attributed t prescription medication given to the test subjects after the implant procedure. One of the concerns raised by R & D was the cause of the bleeding and how to eliminate that problem.
Now we could take on any size of fleet.” As on the truck side, Dawson will be an early adopter of Euro-6 when it comes into force for light commercials. Unexplained bleeding might cause the subject to inquire further about his "routine" visit to the infirmary or health care facility.
Security officials now know several strategies employed by the EME that facilitate the transmission of illegal drugs and weapons into their correctional facilities.
One intelligence officier remarked that while they cannot use the informaiton that have in a court of law that they now know who to watch and what outside "connections" they have. The prison at Soledad is now considering transferring three subjects to Vacaville wher we have ongoing implant reserach.
Our technicians have promised that they can do three 2020 neural chip implants in less than an hour. Soledad officials hope to collect information from the trio to bring a 14 month investigation into drug trafficking by correctional officers to a close. Essentially, the implants make the unsuspecting prisoner a walking-talking recorder of every event he comes into contact with. There are only five intelligence officers and the Commisoner of Corrections who actually know the full scope of the implant testing.
In Massachusetts, the Department of Corrections has already entered into high level discussion about releasing certain offenders to the community with the 2020 neural chip implants.
Our people are not altogether against the idea, however, attorneys for Intelli-Connection have advised against implant technology outside strick control settings.
While we have a strong lobby in the Congress and various state legislatures favoring our product, we must proceed with the utmost caution on uncontrolled use of the 2020 neural chip.
If you think about lot of big companies like construction firms and utilities, or the Royal Mail, that run fleets in the UK, it's not their core business activity. If the chip were discovered in use not authorized by law and the procedure traced to us we could not endure for long the resulting publicity and liability payments. Massachusetts officials have developed an intelligence branch from their Fugitive Task Force Squad that would do limited test runs under tight controls with the pre-release subjects.
Correctons officials have dubbed these poetnetial test subjects "the insurance group." (the name derives from the concept that the 2020 implant insures compliance with the law and allows officials to detect misconduct or violations without question) A retired police detective from Charlestown, Massachusetts, now with the intelligence unit has asked us to consider using the 2020 neural chip on hard core felons suspected of bank and armored car robbery.
He stated, "Charlestown would never be the same, we'd finally know what was happening before they knew what was happening." We will continue to explore community uses of the 2020 chip, but our company rep will be attached to all law enforcement operations with an extraction crrew that can be on-site in 2 hours from anywhere at anytime.
We have an Intelli-Connection discussion group who is meeting with the Director of Security at Florence, Colorado's federal super maximum security unit. The initial discussions with the Director have been promising and we hope to have an R & D unit at this important facilitly within the next six months. Napolitano insisted that the department was not planning on engaging in any form of ideological profiling. The coldest blue is French Ultramarine, followed by Cobalt, Cerulean, Manganese, and the warmest, Prussian and Phthalocyanine.
Phthalocyanine may be labeled Phthalo, Thalo, Monstral, or Winsor)i»?The darkest blues are Prussian, then Phthalocyanine.
Both colors are so potent that even a tiny amount has a powerful impact upon other colors in mixtures. Even though they are transparent, due to their intensity they effectively hide what they are painted over unless worked out into an extremely thin veneer. Rich, vibrant blacks can be made with them when combined with a strong red like Alizarin Crimson, Cadmium Red Deep, or Indian Red. By adding white to these blackish mixtures, the blacks become handsome violet, pinkish, or greenish grays.
I will tell him face-to-face that we honor veterans at DHS and employ thousands across the department, up to and including the Deputy Secretary," Ms. Steve Buyer of Indiana, the ranking Republican on the House Committee on Veterans' Affairs, called it "inconceivable" that the Obama administration would categorize veterans as a potential threat.



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