If you have ever stumbled upon a website that opens with a lengthy animated sequence, plays music all of a sudden, and has animations for every action that you take, you probably understand how annoying that can be. When designing your online presence to increase sales, it is tempting to create a site that caters to everyone.
The Pareto principle (also known as the law of the vital few) states that 80% of the results comes from 20% of the causes. Apple’s site makes use of ample white space, and tucks away product information into a separate tab. Understanding the above principles allows you to design your site’s content to be more effective in closing a sale or at least in bringing the user one step closer to a purchase decision.
In most cases, users rely on their intuition to get around and on conventions or past experiences to make decisions.
When writing for the web, give the user a summary of what the article is about at the start. Do not be afraid of leaving empty space, as it helps in reading and comprehension of the content presented. Scrolling is much easier today with scroll wheels on almost every mouse, and on mobile devices, cramming everything above the fold makes for a wholly unpleasant, hard-to-read web page.
Many sites now have mobile versions, which are stripped down versions of their desktop sites optimised to be more responsive on mobile devices.
Roy Chen is a Senior Strategy Consultant at Consulus, who has worked with several companies in the region on strategic implementation of service and online experience design.
This article is part of The Columnist, a newsletter by Consulus that offers ideas on business, design and world affairs.
Professional website design is imperative for any type of business if they are looking to use the Internet to exhibit their brand or service.
The first step for a professional website is to determine what type of information you want listed in your site.
If you plan on using your website as a model for Internet marketing, you will want to implement the most appropriate techniques to attract more visitors to your site.
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Create free website easily free website builder - webnode, You can create and own your website for free for unlimited time. Such Flash-based sites have become increasingly irrelevant due to the popularity of mobile internet surfing. The internet by nature caters to every need, and a low barrier to entry gives businesses the power to potentially reach across the globe and make a sale.
The less effort it takes to get to what we are searching for, the better the site is perceived to be. According to research, a good style of writing should follow what has been done in journalism.

Studies have found that a well-thought out use of white space between paragraphs and page margins increases ones’ comprehension of content by almost 20%. Past studies, like that of Jakob Nieslon, have shown that only a small percentage of users bother to scroll down. Scrolling on such devices are easy and expected due to limited screen space. Recent studies prove that users are quite comfortable with scrolling and in some situations, they are even willing to scroll to the bottom of the page.
Research has shown that users can better remember characters, stories and facts that they had a personal experience with, and so sales content that uses testimonies, names and faces all tend to work better.
When paring down sites for use on mobile devices, do make sure that content is still easy to access, and core actions are still functioning and intact. Users appreciate quality and credibility, and if your website provides useful and clear content, users will feel that the site is able to give them what they need. Because a website can be used as a direct reflection of your company, many business owners tend to shell out all of the bells and whistles when it comes to their business web design. The most common online marketing strategy is optimization and email marketing, and you can include more complex strategies such as social media and pay per click campaigns. We ensure that the technology we use and the marketing expertise we have translates into the wonderful success of our customers which gives a push to the growth of our customers. Below are four principles that apply to any business in terms of delivering a positive user experience online. Dramatic improvements can often be achieved by identifying the key minority of your users, customers, activities, products or services that make the majority of your profit and maximising the attention paid to them. In more technical terms, the higher the cognitive load and involvement required of the user for navigation and search, the more likely the user will be to leave your site for alternatives. As a general principle, the less the user has to wait for the site to load, the better the experience.
If you need to give product information to facilitate a purchase decision, keep it succinct and leave the more detailed information for another page. As soon as they see something they think will lead them to the goal, they will click on it. As users scan your site for information, they subconsciously filter colourful or animated banners as they assume those are ads. This has led to some sites trying to cram everything into the region above the fold (also called screenful). More users are comfortable with scrolling than with pagination, and for many users, the most important information of the page isn’t necessarily placed “above the fold”.
Getting current customers to shout about your product on social media platforms such as Twitter, Reddit and Facebook, and giving clear links from these channels to your site also help to boost credibility and trust. However, your website doesn’t have to be entirely flash-based and chock full of information.
Instead, include the basics and write content in a way that your readers will want to learn more about each item. It’s important to have a professional business web design to represent your company on the World Wide Web.

Instead of helping business, these flashy sites actually hurt the business with their lack of usability. When we designed BIBD’s new site for them, one of our earliest questions was “Who would be using the site most often, and for what?” With that in mind, we began to design the site around that user. In order for your web users to have a positive experience with your site, it has to be designed in a way that fits what they are using it for. This is why lengthy introductions and extended loading periods for image and effects-heavy pages are (thankfully) becoming obsolete, as they get in the way of the desired purpose of the user and their needs.
An example of this is the Apple site, where technical specifications are not displayed upfront but on a separate page, and core benefits to the user are the first things that are shown.
This is why it is important to be clear in the experience design, to minimise the amount of question marks that the user will have. This captures the reader’s attention and assures the web user that he has found the answer to his search.
As a result, if you have a new product or something that you would like to promote, make sure that it fits your current design language and it is not placed in places where ad banners will probably be. For myVillage, we have also developed online campaigns that are easy for users to participate in, and so far our feedback has been rather positive.
The design merely presents the content in a way that enhances its strength in creating buy-in, but poor content cannot be saved by slick design. The most effective website redesign will simply address all of the necessary information that customers should be interested in learning more about, links to contact information and correlating images to go along with the services and products you offer. If applicable, you may want to provide a link further down the page that a customer can click on to read more about a specific item. Have your baskets photographed by a professional to show all of the items included, and make sure the correlating text will provide enough detail about what comes inside the basket. The clearer the navigation and descriptions are, the more likely users will find what they are looking for.
Since the web user of today wants instant gratification, only if your conclusion catches his attention will he then read on for more details. Don’t forget to spell check your content and make sure grammar is correct before sending it off. These two factors, as simple as they seem, may attract a large amount of consumers that may have otherwise shopped at your competitors for a similar product.
Various web design services are also available to optimize your content to make them more search engine friendly.

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