Facebook, Google+, Twitter, YouTube, Tumblr, and Pinterest – these are some of the top social networking sites these days. Facebook has approximately 901 million active members as of April 2012 and, in average, a person spends around 7 hours and 45 minutes on his or her page each month. Twitter has over 140 million active members as of March 2012 with 340 million tweets daily. Badoo, which is a social discovery and dating-focused website, has more than 151 million active users as of April 2012.
According to the recent “World Map of Social Networks” created by Vincenzo Cosenza, the dominant networking website is Facebook. Well, for some individuals, joining online communities allow them to connect with other people from all over the world. But, perhaps, the greatest importance of social media portals is its assistance to many businesses across the globe.
If you are managing a company and you have yet to keep pace with your competitors, you may want to find out why they are taking on social media marketing. Free sign-up – Most sites do not charge you for becoming a member, take advantage of this and you can make your offers known to a huge market.
Lesser expenses – Since you do not have to spend in order to sign up, you can promote your business without taking a huge chunk off your marketing budget.
More exposure – Given that millions of people are on Facebook and Twitter these days, you can greatly increase your visibility by sending your messages through Tweets or status updates.
Increased leads – You can capture the interest of your target customers through creative strategies. Better search rankings – This is applicable if you have an official website and you optimise your profile pages for search engines.
Brand awareness – There is no better way to provide the consumers with information about your company than through networking. Higher revenues – If your social media campaign is successful, you can rake in bigger profits.

Measurable performance – In connection with the latter, you can determine whether your methods are effective or not by using the analytics function of networking sites like Facebook and Google.
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a fast-growing private technology company that offers search engine and social media optimisation services to several companies across the world. All these social media sites are very good to make friends network for communication and good way to promote our business online.but you need to make your profile very interesting or attractive to attract the people. Great blog post, having social media profiles helps us to expand our business and to have better online exposure. Thanks Vijayraj for another great post – really does highlight the importance of social media. Great post Vijayraj – do you have any tips for successfully managing all of these social media accounts? The most important aspect of social media is that you need to benchmark, test and verify the results.
Indeed the facts covered in this article completely represent the importance of Social media. So true, given that many people are spending so much time on their profile pages these days.
Social media is a great for business promotion, so having social media profiles is a MUST these days. There’s so much to learn about social media and so much to reap when its fruits are harvested. SMO and SEO are both equally important these days, there is billions of users using various social networks. Social media is great way to promote your business online and now days social media is very important. Absolutely social media profiles is a must in this online world, Its a advantage for business owners to generate leads and interect with customers. Social Media is the best way to increase traffic as well as to convert your readers into your buyers.

Great post Emma, social profiles are the best way for bloggers to get more traffic and exposure. Besides greeting cards like birth announcements and wedding invitations, you can also shop for items like party decor, business cards, and journals.
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You can also save your photo to Picozu (where it will be public), Dropbox, Windows Live or Facebook. Furthermore, their profile page serves as a platform for sharing their interests or viewpoints.
Now that Google includes social content in its SERPs, it is important that you integrate your status updates and bio with relevant keywords. Social media is really very important but still i feel it doesn’t get the desired results. That seems to be a bit trickier, unless you have the option of utilizing plugins and the like on your site.
Most people probably don’t see how good social media for their business, and how effective the social media is. Having a profile page on top networking sites helps a lot in boosting brand image and online presence.
Plus, 53% of small enterprises have profile pages on Facebook (19%), LinkedIn (15%), and Twitter (4%). If you have Facebook and Google+, both have analytics feature for checking your profile page’s performance.

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