The sidewalk sign is the small business owner’s answer to the keep-it simple theory of marketing.
Like any retail signage, it is important for your sidewalk sign to reflect your brand and, especially for custom framers, the quality of your work. We saw this was the case when we first showed up to Fourth Corner Frames & Gallery for the Tru Vue® Retail Makeover.
Remember a call-to-action is an important messaging tactic to use in your communications. It is part of 4 tips I always recommend considering when crafting your copy for your sidewalk sign. Customers walking by are dierent from those visiting your website or following you on social media. Phrases like “Stop in,” “Check out our newest frames,” or “Find the perfect gift,” do make a dierence. You will place this over the top or bottom of the chalkboard to add the essential branding. This is the easiest part for framers but also one of the most effective ways you can use your sign, as you’ll showcase your design skills and craftsmanship.
This article is intended for educational purposes only and does not replace independent professional judgment. Meg Glasgow is the owner of The Gallery at Finer Frames in Eagle, Idaho, an award-winning art gallery and custom framing shop that offers innovative frame design, museum framing, installation and art preservation services. Tru Frameable Moments™ — they are those memorable, magical occasions we never want to let go of. While she will always be known for her acting, jewelry collection, her personal life, and charity work, she will definitely be remembered for her timeless beauty and glamour.


Once you’ve added a slight pop of blush and a little bronzer, define your eyebrows and add some     light neutral eyeshadow and contour the crease with a darker brown. It’s like sending a silent salesperson outside to grab people’s attention when they are just feet from your store.
Too often, lack of attention to detail on exterior signage is a missed opportunity for custom frame shops. The sign that owner Sheri Wright was using did not reflect the work her business was doing for customers.
Chances are they will be new customers and people who don’t necessarily have custom framing on their minds. Think about what can draw in those people who are standing right in front of your door versus seeking you out from a referral or an internet search. Read what you’ve written and condense it so that the main points are conveyed in about ve seconds.
Taking inspiration from Pinterest, we created one that not only looks better but also functions as more of a draw for customers passing by the shop in Sheri’s high-trac location. Make sure it is large enough to be seen but in scale with the overall sign, leaving enough room for your customized messages.
Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees.
A San Francisco fashion columnist, sour candy addict, founder of Savvy Spice and married living in Switzerland. On the next page you can see the the 3 easy steps to create this custom framing sidewalk sign. This project is super simple and can be completed in one day once you have all the materials to assemble.
The bonus is that liquid chalkboard pens come in tons of bright colors and can be used on windows too.


I love finding multi-uses for everything I buy for my shop; these liquid chalkboard markers can even be used on windows. We chose this gold moulding for Fourth Corner Frames & Gallery because it matched the new store design and brand imagery. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.
My favorite, which lasts all day     is actually a brand called Prestige, which you can find at CVS and Walgreens for under $5.
After getting married and living in Switzerland 3 years with my husband we just moved to Dallas, Texas! I launched the world's 1st line of unisex satin pillow cases for anti-aging, plus healthier hair & skin called Savvy Sleepers. A  Also, she has made it clear to me she has no desire to visit you there.A  As you and I agreed years ago, we would only have Claire visit you outside of Juneau if she wanted to. During this call the online password was reset, he submitted a Removal of Non-maketable Security Form ,and placed an order to sell Ultra Short S&P 500 ProShares (SDS). A I am still waiting to hear your detailed explanation as to why you have knowingly, willingly, and repeatedly been uncooperative in scheduling past and future visitation for Claire with me.



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