American Saul Bass has a 40-year career and is definitely one of the most famous graphic designers. The Italian Modernist designer is the co-founder of Vignelli Associates and writer “Vignelli: from A to Z”, a book that describes principles and concepts of good design. The fist female principal At Pentagram design studio, Paula Scher is a graphic designer, painter, illustrator, educator in design and the 16th person to receive the School of Visual Art’s Masters Series Award.
Best known for his famous corporate logos designs, Paul Rand is one of the most famous graphic designers and one of the originators of the Swiss Style, a graphic design that promotes objectivity and readability. The New York artist studied graphic design at the University of Applied Arts, Vienna and later received a scholarship at Pratt Institute. Steven Heller is an eminent American graphic designer, art director, art critic and author. Being an author, critic and editor of over hundred books, Heller has had opportunity of working with a good number of publishing houses including Allworth Press, Phaidon Press, Abbeville Press, Northlight, Thames and Hudson and more. Heller is a product of a military school and a progressive prep school on the Upper West Side of Manhattan.
Widely recognized with his nom de plume Cassandre, Adolphe Jean-Marie Mouron was an eminent twentieth century Ukrainian-French graphic designer, painter, typeface designer and commercial poster artist. Adolphe Jean-Marie Mouron was born in a French household on January 24, 1901, in Kharkov, Ukraine. In 1923, Cassandre designed his first poster that characterized his innovative and unique style, influenced by cubism and surrealism. Furthermore, Cassandre’s work bridged the gap between the two art forms; fine art and commercial art. The explosion of new brands determine an increased need for graphic materials like logos, posters, websites. He collaborated with some of the greatest filmmakers in the world: Martin Scorsese, Alfred Hitchcock, Stanley Kubrick, Otto Preminger and others. With a vast experience in interior design, graphic design, product design and furniture design, Vignelli uses basic geometric forms in his art work to achieve sublime simplicity. A teacher at the School of Visual Arts since 1992, the American Institute of Graphic Design and various international associations awarded her with more than 300 prizes.
The Yale University professor is responsible for the logos of IBM, UPS, ABC and Steve Job’s NeXT. For over thirty years he held the position of senior art director at New York Times Book Review and U&lc magazine.


Currently, he is the co-chair with Lita Talarico of the MFA Designer as Author program at the School of Visual Arts, New York, which he also helped co-found.
Besides, he has contributed to variety of magazines, such as Creation, Design Issues, Design Observer, Graphis, Oxymoron, The New York Times Book Review and Speak. The poster created especially for a cabinet maker came to known as Au Bucheron, which depicts a woodcutter cutting down a tree with an axe. He mastered the airbrushing techniques which facilitated him in creating seamless artworks that was not only received positively in Europe but United States as well. During this period he also accepted a teaching position at the Ecole Nationale des Arts Decoratifs and subsequently at Rue Ferou. We even use graphic design for simple things like bubble gum wrap, T-shirts and credit cards. He is also known for his film posters, corporate logos, title sequences and motion pictures designs. Sagmaister is known for his work in graphics, branding, packaging and the album covers designed for clients like The Rolling Stones, Aerosmith, Lou Reed and David Byrne. He prolifically authored and co-authored books tracing the history of typography, illustration and other subjects related to graphic design. Heller has managed to encapsulate the knowledge of graphic design spanning over hundred years. Notwithstanding the fact that he had no proper qualification for the position, at the age of seventeen he became an art director.
There he received his formal art education from the independent studio of Lucien Simon and l’Academie Julian, Ecole des Beaux-Arts. The agency served a variety of clients looking for assistance in advertisement of their enterprise. The onset of World War II interrupted Cassandre’s career as he was drafted into French army and was demobilized upon France’s defeat. Some of the most famous corporate logos are designed by Bass, like AT&T bell and globe logos, Continental Airlines “jetstream” and United Airlines “tulip” logos.
Before that for fourteen years in the MFA Illustration as Visual Essay program at the School of Visual arts, he lectured on the history of illustration.
He wrote innumerable articles, columns and critical essays for these design and culture journals. He chronicled graphic designing and explored it to such an extent and depth that his students couldn’t help but be amazed and inspired by his dedication to his work.


His press pass provided him with the opportunity to attend some New York University lectures on the subject of graphic designing.
Parisians were immediately impressed by Cassandre’s artistic skills which culminated in his increasing fame. He is recognized for working with the Compagnie Internationale des Wagons-Lits for whom he designed a travel poster. In fact, Cassandre’s work of art possesses traces of futurist inspiration with their energy and dynamism. He returned to his business that was demolished in the aftermath of war, and in order to survive he offered his services to design stage sets and costumes for the theatre. More importantly, he has been working as an editor for the prestigious the AIGA Journal of Graphic Design. That only qualifies as his formal college qualification he required to author over sixty books. In the following year, Au Bucheron secured first place at Exposition Internationale des Arts Decoratifs. Following his brief stints at Interview, Rat, Rock, the Evergreen Review and Screw in 1974, he ended up as an art director for the New York Times Op-Ed page.
The latter is considered a distinctive poster for it was specifically designed to be seen from fast-moving vehicle.
He also experimented with typography which resulted in him designing the noted advertising typeface Bifur. In his final years, Cassandre suffered from bouts of depression and eventually ended up committing suicide in 1968. In collaboration with his wife he produced over twenty books and several publishing houses including Chronicle Books required his expertise on product designing.
AIGA VOICE: Online Journal of Design currently seeks his editorial skills to help build a critical vocabulary for their journal. The original and inventive graphic solutions that Cassandre’s posters offered set them apart from others. His growing passion for illustration rendered him to produce a variety of collections on the subject.



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