We produced and launched this graphic design portfolio site for a dear family member, Debbie Ladas, complete with animated portal page and slider portfolio presentations all viewable on an iPad.
Early logo designs for the Centre for Developing Human Potential exploring the concept of knowledge and learning as symbolized by the chrysalis; the stage of the butterfly's life cycle that precedes adulthood. You’ve already posted all of your graphic design work online, so who really needs a print portfolio, anyway? Consider the following printed portfolio examples from graphic designers across the globea€”would you find them easy to throw away? The focus of your portfolio should always be your work and the results you create, not necessarily you as a persona€”but you still need to have some sort of presence throughout your portfolio’s layout. In this creative example, we see the artist has turned her name into a logo, which allows it to be repeated throughout the portfolio to help build brand awareness. Branding yourself also demonstrates to a client that you are capable of building and maintaining a brand identity, which means you can do the same for them. Printed graphic design portfolios are all about making an impression, but you’re not going to do that by holding back.
In this example, the artist transformed his portfolio into a magazine, something that people often browse, read and even keep on their coffee table. Everybody always talks about the importance of first impressions, but nobody ever mentions how important second impressions can be. This print portfolio may look unassuming from the outside, but when the audience opens it up, a 3-D robot pops out at them. Best of all, the surprise comes from an interactive element, which means the audience will develop a stronger connection to it since they had a hand in bringing it to life.
Arguably, a portfolio can be anything so long as it is able to show off your work in a positive light.
In this example, the artist shows off his architectural designs on one large sheet of paper, which uses stylish folding to create a neat package. Remember that the people looking at your portfolio will be much less familiar with your work than you. This printed portfolio uses a layout with stitched inserts that first presents the story behind each work, then invites the audience to look inside and see the work for themselves. One of the perceived benefits of an online portfolio is that each piece of work you share online can stand on its own; it can easily be shared through social media or displayed on other sites. Take the example portfolio, which contains several different loose prints of the graphic designer’s work divided into different envelopes.
The physicality of a printed portfolio makes it hard for a client to part with it, even if their initial impression of you is chilly. In the first of our examples, the artist has not only used a corkboard carrying case to make a good first impression, he’s printed each work in his portfolio as a page on a calendar. When we discover something for the first time, we use all five of our senses in unison to create a sense memory. In this example portfolio, the artist uses a series of different techniques to provide interactiona€”from creative die cutting and embossed effects, to the uniquely built carrying case that opens both drawers at the same time. Although you will need to break the mold if you want to craft a truly creative printed portfolio, remember not to sacrifice functionality. It’s not always the best choice for everyone (especially designers that focus more on web work), but at least one of our designers has been enthusiastically offered a job because the client was impressed with their printed portfolio.
For interviewing purposes, do you think it’s best to have a portfolio the company can keep (like most examples above) or a book the designer shows but takes with?


I’m not positive about the specific type of binding but it was definitely done by hand, which some printers would be able to do. I’m not a graphic designer, but work in creative and would love to know where these were printed?
As a matter of fact, investing the time to create an outstanding printed portfolio can pay off in a big waya€”even if your work is strictly digital. The artists who created them went above and beyond to show the world not only their ability to design, but also their ability to think outside the box.
A symbol can represent much more to a potential client than just your name and contact information. By presenting his work in this format, the graphic designer is communicating a positive message to the audience about his work.
Nothing beats that moment when you completely dazzle and delight your audience by surprising them with a brand new element.
Since the form of the portfolio itself is malleable, it should change to fit your work, not the other way around. This kind of presentation makes sense for an architectural designer, because their clients are used to looking at blueprints, floor plans and other large format print media.
Just because something looks good doesn’t mean your clients will know what they are looking at or how it came to be.
This sort of picture book quality allows the audience to become invested as they follow the story of how the work came to be, in a format that is easy-to-follow and not excessively wordy. You won’t be committing some taboo if you print screenshots of your digital work in your portfolio. This portfolio contains a small sample of printed work with a CD containing more examples of digital artwork. But the works from your printed portfolio can also be shared, so long as you design your portfolio in such a way that allows for it.
The only way for clients to get rid of a physical portfolio is to throw it away; to many people, that can seem like a waste. This gives the recipient a reason to hold onto the portfolio for at least the rest of the year, and each month when the calendar changes, the client is given a reason to think of the graphic designer once again. Each of the artist’s three portfolio booklets were bound and die cut by hand, a fact that the graphic designer chose to display proudly with a custom-made label. Providing the audience a chance to experience the portfolio with their hands as well as their eyes makes the work much more appealing and memorable. It’s not enough to just be creative if that creativity makes it difficult to understand or utilize your portfolio.
With his team of designers and experts, he helps customers put forth the best possible impression with high-quality collateral. If you only need a few portfolios, you could ask your printer to print your design on a flat sheet and then cut and fold it into a unique shape yourself to save money. In theory this seems like an amazing idea (I’m experienced with printed media and would love to see my more elaborate designs printed) but is it worth the inevitable investment into costly custom print jobs? In situations where it makes sense (particularly for designers with a wide range of print work), we highly recommend it. I can imagine I will have to tailor each book to each company depending on what they are looking for. Of the 8 pieces that were clearly labeled I was able to speak about my work and focus on leaving a strong impression.


A company wants to know that you can do the work, be on time, be precise AND have great ideas. I would like to use your 10 points in a portfolio prep class at Dunwoody College, in Minneapolis. The more care and effort you put into making your graphic design print portfolio look good, the harder it will be for clients to part with. A magazine usually features professional quality design and photography, so by presenting his portfolio as a magazine, he’s telling the audience that his work is of a comparable quality. Pretend your portfolio is telling the audience a story about the work you doa€”hook them in with an unexpected twist. Your printed portfolio should take on a form that will help enhance your ideas and identity as an artist. A portfolio like this would resonate to that type of client because it feels familiar and therefore, more appealing. Include these details in your portfolio so that your client has some insight into your process get a better idea of what to expect from you. But at the same time, digital media should ideally be viewed on a digital device; at the very least, you should have a URL or QR code linking to your online portfolio. Since the CD and portfolio are designed to bundle together, it means that one is never far from the other.
When the samples in a print portfolio are as sharable as possible, they’re that much more likely to be exposed to others.
You can exploit this Achilles’ heel in your clients by giving your portfolio a secondary function so that they will want to hold onto it for longer.
This kind of thoughtfulness and attention to detail shows clients that you’re willing to learn new things and unafraid to get your hands dirty. Since printed portfolios are physical objects, they offer an advantage over digital portfolios by stimulating the sense of touch.
Learn more about Vladimira€™s history and experience, and connect with him on Google+ and Twitter. At the end, I gave to each person in attendance a handmade magnet with my own cow photograph with the caption, Be Outstanding In Your Field.
Folding my resume into a robot is cute but I want to impress them with my work ethic as well. My only suggestion would be to add at least one example of the hand drawn thumbnails to roughs to comps process. And what client could argue with that claim when they have the proof right in front of them? Why would they think you can do that if your portfolio fails to deliver your message to them? Incorporate these skills into your portfolioa€”you probably won’t find a client who wants to utilize all of them, but you will be demonstrating that you can go above and beyond.



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