Innovation Tools - (Digital) tools that will increase the innovation potential of your team or company. Random word stimulation is a powerful technique that provides a practical method of accessing your subconscious mind and utilize the wealth of information it contains to generate fresh new original ideas.
Regular practice causes the brain to expand its neural network to accommodate this free-form style of thinking, which strengthens connection to the subconscious mind and endows the practitioner with greatly enhanced creativity and critical thinking skills.
The best part? The benefits of improving your thinking skills come from the practice of generating new ideas about things that matter to you. Repeat this procedure to select five or six random words from different pages in the dictionary. At this point you have reached the critical juncture that will determine your level of success in using Random Word Stimulation. Your objective is to create associations that connect the meaning of each random word to your subject in some way. Exposure to the stimulus of random words will immediately trigger associations to experiences buried in your subconscious mind. After a number of new associations have been generated, perhaps several dozen, you can begin to explore and discover ways to apply your associations to the matter at hand. Keep in mind that due to our education, and the many other influences in our world, most of us lean toward left-brained, logical thinking. The brain can take a few days or more to restructure its neural network to accommodate this new type of thinking. Each new association represents the seed of a new idea so the more associations you create – the better your chances of generating useful results.
Thoughts that do not make sense trigger a deeply conditioned Left-Brain response of instantly discarding these thoughts as worthless fantasy.


Contiguity: This law explains how associations work by the stimulation of contact or nearness. Be sure to write down everything that comes into your mind, no matter how silly or irrelevant they may seem at first. You have just expanded your perceptions of your subject far beyond your normal patterns of thinking in ways you would not have otherwise considered. Applying random meaning to a subject suggests ways of looking at the subject in a different context from which the subject is normally viewed. Try to capture the true essence of what you’re looking for in as few words as possible. Perhaps to create a new invention of some kind, improve an existing product or service, or simply to gain a deeper insight into any subject.
Many associations and the ideas they generate will not make sense in relation to your subject. Learning to recognize this conditioned response and bring it under managed control is essential. Exercising the brain results in increased mental strength and enhanced capabilities of thinking. If you feel inhibited in any way make an effort to be a little outrageous until you overcome your inhibitions. Have faith in the fact that your subconscious mind brought these thoughts to light for a reason, even though the reason may not be readily apparent. A cat could remind you of a tiger, a tent may provoke the association with a log cabin, the human eye is similar to a camera, a stair is similar to an escalator. A dwarf may trigger associations of a giant, day is a contrast to night, a sad face is a contrast to a happy face, black and white are contrasting colors, tall and short, new and old, fresh and stale.


Discovering new ways to look at your subject will start to generate new ideas automatically. You will often drill many dry holes before you finally hit the gusher that brings the fortunes of success.
Depending on your current brain state balance, you may find Random Word Stimulation awkward to use at first.
Be specific in your description, a vague description will usually yield equally vague results. A clear perception of the problem is the first step toward discovering an optimal solution.
Be aware that new ideas often seem illogical, absurd, or completely irrelevant, when they first come into your mind.
Success depends entirely on your willingness to temporally suspend the urge to discard new ideas and allow yourself the freedom to explore them. This is why it is highly recommend to limit your initial sessions to 10 to 15 minutes to avoid frustration.
This technique works best when there is no obvious relationship between the word and your subject. Randomness is critical so use whatever word you point to, write it down, and don’t let your eyes wander over the page.
Of course it’s a good idea to read the definition so you understand the full meaning of the word.



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