LONDON — In a ceremony held last month at the Insight NACS Future of Convenience event here, Centra Rochestown, an Ireland convenience store that combines fresh food, a deli and an inviting dining area, was crowned the 2012 International Convenience Retailer of the Year. The International Convenience Retailer of the Year award was presented during the Insight NACS Future of Convenience event in London.
Featured in the latest edition of Global Convenience Store Focus, Centra Rochestown puts fresh foods and value at the center of its offer and has a strong community following as a result.
Runner-up Statoil Fuel & Retail was highly commended for its new highway concept store in Minnesund, Norway. A food offer tailored to the time of day with breakfast, lunch and dinner options was another standout feature cited by the judges.
Mike Laney, head of convenience for award sponsor Imperial Tobacco, extended congratulations to the winner and added, “Imperial Tobacco is delighted to be associated with the Insight NACS International Convenience Retailer of the Year Award, which showcases the best convenience and forecourt operators around the world.

Centra Rochestown is the fourth retailer to win the Insight NACS International Convenience Retailer of the Year Award. This annual event for the European and international convenience petroleum industry attracted delegates from more than 22 countries this year. Readers of Insight’s international newsletter, Global Convenience Store Focus, were then asked to vote for their favorite online. The store, owned by Terry and Sieglinde Murphy and run by store manager Mary McGroarty, emphasizes fresh foods with shoppers greeted by coffee, then leading onto bakery and finally fresh fruit and vegetables. The judges felt the site design had been carefully thought through with a separate forecourt area and shop. Statoil Fuel & Retail was also praised for its highly engaged people, plus investment in staff training to deliver the new food offer.

7, Insight will kick off its retail store study tours in the United States this weekend, with planned excursions to Fresh & Easy, Walgreens, IN-AND-OUT Burger and 7-Eleven in the Las Vegas area.
An open and inviting area around the deli, meanwhile, enables customers to browse and chat, and has created a real hub at the heart of the store. It supports local producers and suppliers, and sponsors the Gaelic Athletic Association, which is brought to life in the community through ticket giveaways, face painting and lots of other activities on match days.
The panel was particularly impressed with the in-store layout and creation of distinct departments for self-serve coffee, bread and bakery, fresh food, a salad bar, convenience offer and services.

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