The following is a guest post from Dana Lipnickas, studio manager of CNNMoney’s design team.
Five intriguing tidbits about the deal came out in Yahoo’s quarterly financial documents, which landed last night. Goodwill is an accounting term for the worth of an intangible asset blahblahblah, and in this case it means brand value.


But Tumblr might even be the luckier one in this deal, as the 10-Q docs revealed the site was running out of money. Stripping out its goodwill value, Tumblr had only $353 million in other assets, as well as liabilities of almost $114 million. The oopsie sentence is now gone from his official bio, but still viewable through the magic of Google Cache.





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