IMCD Web Design is a company that works with small businesses, like real estate agencies, to provide complete website designs that fulfill the company’s different online marketing needs. Certainly various marketing areas are the same, such as content writing and graphic design.
Web designs for small businesses utilize search engine optimization techniques (SEO) to carry your message, not to your potential clients and customers, but to the search engines that are screening your website for your potential visitors. Professional web designs by IMCD Web Design incorporate SEO principles in both the presentation of your marketing message (web content) and in the encoding of the images the make up your graphic design. Search engine optimization actually begins before any other step – the research for keywords and key phrases is a critical step in finding out how your potential clients are searching for you online. For your custom or semi-custom web design that utilizes all the many facets of a successful SEO campaign as part of your complete website design, contact our professional web design specialists to see how quickly you can get your business’ online marketing campaign going with a top-notch graphic design matched with cutting edge SEO techniques.
Search engine optimization (SEO) in your professional web design makes the most marketing sense.
Professional web design gains your business potential clients by positioning, not by prospecting. An IMCD Web Design business websites utilize professional graphic design, SEO and keyword-rich web content to position you as a professional and your business products as the most desirable. Businesses with well-place, well written and attractive business web designs shorten that time by using keywords to narrow the marketing search to people seeking you versus an add in the newspapers that is broadcast to everyone in the town, whether they will ever need your services or not. Businesses using professional web design and online marketing techniques to position themselves successfully on the Internet have the problem of too many sales leads. If your business needs a boost in sales lead generation, greater visitor traffic or higher conversion rates, contact IMCD Web Design to position your business for tapping the tremendous market of potential customers seeking your products or services.
These rules have far-reaching implications in solving the problem: How do you create a web design that utilizes one or a mix of computer codes (such as HTML, java script, or php) that will look the same in different web browsers (like Explorer, Safari or Firefox) to computers that range from older PCs, stripped down netbooks, or proprietary Apple notebooks?


As the current text mark-up language moves towards its next standard, companies should consider the business case for keeping their web design adhering as close as possible to the latest web standard. Future graphic design changes can dramatically change the look and feel of the site by making changes in the style sheets and have those changes quickly propagate throughout the web design without needing to edit every page.
IMCD Web Design utilizes the latest web design standards and CSS to give your professional web design the competitive edge it needs to succeed in the online marketing arena. We provide the latest news, information and resources to find work, succeed in your career and adapt to Canadian life.
With many web design clients, a recurring marketing theme is the business tries to replicate its brochure or newspaper advertising methods online, not taking into account the different medium. However, in the online marketing world, the way content is presented and graphic design is encoded rests, to a large degree, unseen elements that can make or break a website’s visibility in the search engine results.
To market online as one would in a print ad is to miss the marketing to the gatekeepers of the Internet – and the biggest gatekeeper or search engine is Google. When Google searches a business website created by our web designers, it knows what your marketing message is and what product or service your business is selling online. It should be a red flag to any business owner if their web designer treats SEO as an additional option or an element that can be taken lightly in the web design budget. Similar to the tree falling in the forest with no one around, does it make a sound, if a website is launched on the Internet with no SEO to focus the search engines on its main marketing message, will the marketing message get heard? A customer or prospect that finds you first is more apt to buy from you than if you find them. It is the change from spending energy on the wide sales funnel to spending energy creating the most powerful magnet. Not because they work harder or are more motivated than their competition, but because they are better positioned online in front of specific potential customers – most people who are seeking your services or products search online first.


Currently many websites are alive and well that still use HTML code for both the basic architecture and to spell out the font-styles in line with the web content. Call our web design pros and move your business into a higher level of sales lead generation. SEO is the art and science of getting your business website high in the search engine results so the people in your market that are looking for solutions you offer find you. SEO in your web design is a small investment up-front for ongoing and growing warm sales lead generation returns.
The ability to build a client base and a backlog of orders spells success and a level of security for your business.
The web standards attempt to make life easier for marketers, business owners, software product developers and web designers by creating the set of rules everyone plays by. Current and future standards use Cascading Style Sheets (CSS) to move the font style and element positioning code off the web pages, cleaning up the code and reducing web page size and load times. Call it eco-friendly online marketing – you expend less energy for better return on investment. Time and choosing the marketing medium that is seen by the most people likely to be your customers are the variables in getting to the client critical mass point. Extra code, that is not needed to meet basic web design standards, is available to add sound or extra text to make websites available for those with visual handicaps.



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