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24.03.2015
It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and other social media can strike. That’s true whether you’re a political candidate or a marketer with a brand’s reputation to build or protect.  So we all need to take some baby steps toward online reputation management – if they aren’t already part of your multi-channel marketing communications plan, now may be the time to add them. It all starts with social media monitoring that tracks your online reputation. If you don’t know what’s been said about you online in the last 24 hours, how are you going to manage a crisis if one occurs? The days when marketers could be “social media ostriches” who thought they were safe as long as they didn’t actively participate in social media are long gone.  Customers, competitors, and those who have simply had a minor interaction with your brand – receiving an email or visiting your website or viewing a commercial, for example – will talk about you, whether you are there are not. Social media monitoring isn’t a 9-5 job – the Internet crosses time zones, and something can go viral in one time zone while you’re blissfully asleep in another.  So you’ll need technological and human help for this job, as well as some advance planning.
This handbook will walk you through the entire BabySteps system, providing direction in the preparation, storage and feeding of the most beneficial food for your baby.
We're one of the largest suppliers of wholesale and closeout inventory at rock bottom prices. The knitting patterns and photographs displayed on these pages are the intellectual property of their respective copyright owners. IMPORTANT DISCLAIMER: None of the health topics presented on Sustainable Baby Steps have been evaluated or approved by the FDA. What you'll find is as many different opinions on essential oils as you'll find ways to use them. In this article I want to describe to you the four basic applications of essential oil uses and a few very simple guidelines that can make your incorporation of these incredible oils easy and safe. Whether you're new to essential oils or not, this Application Guide will hopefully help you learn some new ways to incorporate the oils into your life to support the health and wellness of your entire home in safe and effective ways.
Below I've used a simple symbol for each to recognize quickly how to use essential oils (except for "external"). The red symbol means "generally safe to use with heavier dilution or precautions, but consult your naturopathic physician if pregnant or ill, or for children or elderly". You'll see each of those as I go through each application of how to use essential oils below. It's also urgent that I let you know that the recommendations for usage are based only on very high quality essential oils. So it's important to research individual oils to know which application is indicated for it, and also to know your brand of oils and the uses your company recommends. Below I'll go through each application, give you the guidelines and offer some inspiration on how to use essential oils in four main applications. In the same way that harmful compounds, such as chemical cleaners or gases can be absorbed into our blood stream through inhalation, so can the positive properties of essential oils. And the positive compounds and their properties, once within our blood stream, can encourage our immune system response or promote well-being in a multitude of ways.
This is because the "aroma" you breathe is actually a fine mist or vapor of the oil, containing all the same properties of the oil itself. Diffusing: A good diffuser should use cool or room temperature air or ultrasonic vibrations to diffuse the oil into the air, which help the oil molecules remain air-bound for several more hours and do not affect the structure of the oil through heat, which can diminish the quality of the oil.
Direct Inhalation: Directly inhaling the oil can be done by holding the bottle of essential oil a few inches from the nose and breathing in the aroma, or by adding a drop the the hands and cupping them over the mouth and nose.
Indirect Inhalation: Adding a drop to a handkerchief, cotton ball, small square of fabric, shirt collar, hair, pillow case, etc can all be beneficial.
Fan, Vent, Etc: Just like with the indirect inhalation, you can add the oil to cloth and place it in a vent or even in front of a fan. Perfume or Cologne Smells good and is safer and healthier for your body (unlike normal chemical-based perfumes or antiperspirants). Natural Room Deodorizer: Instead of harsh chemicals to cover up odors you can add essential oils to your odor removing efforts. Even though learning how to use essential oils aromatically is probably the easiest and safest, it's still important to know your body, and pay attention to how it responds to the oils.
Learning how to use essential oils topically is a little more delicate, but still fairly simple. NEAT - NEAT means you can generally apply the oil in question directly to the skin without any dilution. Sensitive - "Sensitive" means that although some can apply the oil without any dilution, directly to the skin, those with sensitive skin, as well as children and the elderly, should do a patch test or dilute before use.
Even if you've used an oil before without problems or don't consider yourself to have sensitive skin, you can still develop a reaction to it with excessive use over the same area of the body. Over the Area of Concern: The next option is to apply the oils to the chest, the abdomen, back of the neck, or directly over the area of concern (diluted as indicated). Over the Reflex Points: But probably the best, most effective, and yet gentlest option for how to use essential oils, especially for sensitive skin, children, or elderly, is to apply the oils to the reflex points of the feet, hands, and even ears (still dilute as needed). Auricular Therapy: Similar to acupuncture, acupressure, or reflexology, auricular therapy stimulates small reflex points on and around the ears by massaging the essential oil into the area. Hot or Cold Compresses: Soak a cloth or towel in cool water with drops of your favorite essential oil to place over the area of concern.
Bathing, Foot Baths, Etc: You can add essential oils to your bathwater, to your bath salts, or to a foot bath to soak in.
Personal Care: You can use essential oils as a natural deodorant (applied "neat", diluted, or in a homemade deodorant recipe, depending on your needs and the oil in question), as part of a skin care regimen, added to lotion or moisturizers, and so on.
Important: Not all essential oils can be used internally, nor should all people use them in this way. Despite the fact that aromatherapy schools teach the proper internal use of essential oils, there is still a large divide in the essential oil world on how to use essential oils internally - or if you even should. There are more precautions for learning how to use essential oils internally than any other application. Less is More: Instead of using multiple drops of an oil internally, such as in a veggie capsule, start off with one to see how it works.


Increase Frequency Before Drops: Your liver can only tolerate oils in small doses because it breaks them down more slowly.
Limit Your Daily Drops: The maximum consensus is to consume no more than 10-25 drops of all essential oils per day (25 being for oils such as citruses). Certain Oils = More Caution: Oils high in phenols (such as oregano, cinnamon, thyme, etc) are generally more likely to accumulate in the liver. Dilute: Even if you're putting your oil in a veggie capsule, while it may not always be necessary, but it's still a good idea to dilute with an edible carrier oil, such as raw coconut oil, olive oil, etc. Some People Should Just Avoid It: If you are pregnant, nursing, have a major health concern, a compromised immune system, or liver issues, I would recommend avoiding internal use of most oils until you speak with your naturopathic physician. Drinking: We love to add Peppermint or Lemon to our water to help support digestion or energy, respectively.
Supplemental: Add a drop to 1 tsp of honey to take as a supplement or you can even purchase empty veggie capsules, and add the oils indicated to take daily. Vaginal or Rectal Insertion: I would consider these more advanced techniques of how to use essential oils, and one to use more caution with.
Learning how to use essential oils around the home (such as in cleaning) is last and doesn't come with its own little symbol. We also add a few drops of our favorite essential oils to the washing machine, to the wet clothes before they go in the dryer, or misted on fabric before they are dried on a clothes lines.
Household essential oil uses include oils like Lemon that will remove many stains, and Lime VERY effectively removes gum, stickers, and other residue from most surfaces.
Many oils have natural purifying and cleansing properties and can be added to natural household cleaners, such as sprays, carpet deodorizers, furniture polish (lemon specifically for that one), and so on. And you can even add oils or oil blends to household paint, craft paint or supplies, children's dough, etc to create a more pleasant aroma. Peppermint or Arborvitae will easily repel ants and many other crawling insects that like to invade the home.
And some insect repelling essential oils are AMAZING for mosquitos, "No See'ums", and other biting insects. In a large, distributed marketing organization, your team has to extend beyond the PR department if you have any chance of anticipating, responding, and managing any kind of social media problem. There are 1,440 minutes in every single day – and any one of them might be the minute that someone takes to Twitter, YouTube, or some other high-traffic social media site to create the next social media crisis for your company. If you wish to use the patterns or photographs in any way, you must contact the copyright owners for permission.
This handy little guide has been created to demystify the ways in which to use essential oils.
They should not replace personal judgment nor medical treatment when indicated, nor are they intended to diagnose, treat, cure, or prevent any disease. You'll also find lots of differing benefits, properties or oils, and experiences within the field of essential oils. Your judgment (and your nose) is usually one of the best guides to learning how to use essential oils.
The techniques and recommendations on essential oil uses below are there to both give you knowledge on the precautions necessary to use these oils wisely, as well as inspiration on ways you may try. But then there are oils like wintergreen (including blends containing wintergreen), which is mostly a topical oil. The research done on these highly pure and potent oils vary greatly from research done on cheaper brands. If they don't stand behind certain uses of their oils, especially internally, don't use them in that way! Most of us understand that essential oils smell good and can be used as deodorizer or to freshen up the home. Essential oils are also processed by the olfactory bulb and the limbic system, the same system that processes thoughts, memories, and emotions, which can help us feel calm, encouraged, and so on.
And it is due to the fact that the olfactory system is closely connected to the limbic system of the brain that essential oils have such a positive affect on the physical and psychological systems of the body. Be aware that essential oils can damage plastic components over time, so choosing one made for essential oils is best.
For perfume or cologne, add a 1 drop or a small dab to the wrists, behind the ears, or add 10 drops to 1-3 tsp of distilled water or alcohol to mist on the body or clothing. For instance, you can create a room deodorizer by mixing a half cup of alcohol (such as vodka) with a half cup of distilled water, and 20-40 drops of your favorite essential oils in a decorative jar. Please remember that although most essential oils can be used topically, HOW they are used will vary from oil to oil. It doesn't decrease the effectiveness of the oil, and may help to increase absorption by preventing evaporation, as well as decreasing the likelihood of a skin reaction, so unless you have reasons not to, it's a good idea to do so.
HOWEVER, it's still a good idea to patch test your own skin first, just in case, or follow sensitivity guidelines above if you know you have sensitive skin.
Use a guideline of 1 drop per 1-4 oz of carrier oil, such as coconut oil, or at minimum a 1:3 ratio (1 drop of essential oil to every 3 drops of carrier). It's important that you dilute these at least 1:3 and more depending on age and skin sensitivity, as they can cause irritation to any skin type when applied directly. It's usually recommended to avoid sunlight for at least 12 hours of applying topically, but Bergamot in particular can cause issues for up to 3 days. If you know you're prone to sensitive skin or skin reactions, always test the oils highly diluted first, then with a lighter dilution, before trying undiluted if it's an oil that is generally recognize as one you can use "neat". Try to mix it up when possible (alternating application locations AND the oils you're using) and dilute as necessary. What this means is that if you're using 2 or more oils topically, apply one, then wait between 5-30 minutes and apply the other over it (instead of mixing a drop of each in your hand and then rubbing this into the skin).
The feet especially are beneficial because they still quickly the oil into the blood stream, but they are tough enough to make the likelihood of irritation much less if your skin is prone to reactions, and they are easy to cover if you don't like the aroma or if you're applying to a child and don't want them touching it (cover their feet with socks).


The FDA has listed certain essential oils as "Generally Recognized as Safe" for internal use. Some say they should not be used internally under any circumstances, some say they can be used internally in all circumstances, and like I said above, the truth lies somewhere in the middle. It's a better idea to use one drop 15-90 minutes apart, rather than many drops all at once.
And sometimes topically works just as well (such as digestive oils massaged over the belly). What it doesn't say is whether YOUR brand is safe for internal use, and whether it's the right idea for YOU.
For single uses you can add one drop to a minimum 4 oz of rice milk, almond milk, water, etc and drink as needed. The ratio will vary depending on what you're using it for, anything from 2-3 drops for dough to a whole bottle for a gallon of paint. Place a few drops on a cotton ball and hide around the entrances of your home, windows, behind the fridge, etc.
Because of a lack of industry standards and a lack of regulation on terms such as "natural" or "pure", much of what you find at the drug store is NOT a therapeutic grade of essential oil and may lack real quality or even contain contaminants or adulterants (way more common than you'd think). In fact, it isn’t a question of whether or not you’ll face this as part of your marketing responsibilities – it’s only a question of when.
Always talk to your naturopathic physician about the use of these or any other complimentary modalities.
This is partially because of the differences between different oils (different brands or varieties come with different precautions and even properties), and partially because of a divide in philosophies and training. Learning the art of how to use essential oils takes time and common sense, but can be implemented easily when done so wisely. Even many so-called high-quality brands surprisingly often have contaminants or fillers which would affect not only the properties of the oils, but also the ways in which it would be safe to use them. Please do your own research before deciding which essential oils to invest in, or you may contact me for recommendations at the email at the bottom of this article.
Then add 10 or so bamboo skewers (like the ones you use for kebobs) to the mixture so that they are sticking out of the bottle. Too much can overwhelm your system, give you a headache, or even cause a reaction if you're sensitive or allergic to the oil. Some come with precautions for dilution or frequency, but even those that don't can still affect some skin types, causing itchiness or a rash if not used with mindfulness. We usually will apply these in the evening, or to an area of the body that won't be exposed to the sun, or we avoid topical use altogether.
Mixing the oils is as much an art as it is a science, which is why we tend to stick to the blends a company has already created, since we know they are safe and effective. Always move toward the heart when working on the arms and legs and avoid a heavy hand, or moving over the spine or other sensitive areas, with too much pressure.
The reflex points of the hands and feet also correspond to the different areas of the body by way of the nervous system. Even though some oils are generally benign (you could zest a lemon and get more oils than you would normally use internally in a day), some require more care. You might be able to push these limits with citrus oils, but I stick to the lower end should I ever have a need for a stronger oil.
I'd recommend several good reference books, to get familiar with the chemical makeup of oils. At the minimum, you should find a "Supplement Facts" on any bottle of essential oil that have internal uses. There are the uber-conservative users and the uber-liberal users, each with their own ideas of what's safe and necessary, and as with most things, the truth is found more towards the middle. You know more than you think you do about what's right and wrong for your body, and with very little trial and error you'll get better at discerning between your intuition, your needs, and everything else. Know your body, your sensitivities, the properties, and the precautions of each oil you're about to use, and ease yourself in to what you use by diluting, patch testing, and starting with smaller amounts and more conservative uses, especially if your immune system or health is compromised.
I would personally avoid for children, although a high dilution rate may be okay in small amounts for a limited period of time. Because you may not know you have a sensitivity, this is why many say you should ALWAYS dilute. Learning how to use essential oils is made easier with visual guides to reflexology to understand which reflex points to massage the oil into based on the area of the body you wish to support.
If you are using an oil this way, read the following possible ways on how to use essential oils internally as inspiration. In most cases, you would have to drink a whole bottle (or many bottles) to see any real negative effects. Mix careful and avoid mixing hot oils with non-oil based liquids for strong oils that may irritate the skin. Start with one diluted drop, then increase an undiluted drop if the oil is generally safe for undiluted use in most people. But it is important to keep oils out of the reach of children, especially ones that might smell like food to them. And always use one oil at a time, so that if you have a negative reaction, you know what you reacted to.



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